Where to put a rental car ctrip push Business

Absrtact: The recent OTA (online travel agents) market smoke, from the Big Brother Ctrip investment car rental, travel notes business become the second largest shareholder, Ctrip and the same process two-way down to where the ticket business into the industry focus. Just yesterday, where to go to high-profile announcements of its vote

Recently Ota (online travel agents) market smoke, from "Big Brother" Ctrip investment car rental, travel notes business become the second largest shareholder, Ctrip and the same process "two-way" where the ticket business into the industry focus. Just yesterday, where to go High-profile announced its investment in South-East Asia's largest mobile taxi application company GrabTaxi, a source said, the investment to go to where the biggest significance is to show their internationalization strategy, is to improve their own value.

Also yesterday, Ctrip from the air tickets, hotels, tickets, business, holiday and other plates to promote the travel businesses, in order to achieve the full coverage of the purpose of the market.

The two are not the first time in the near-synchronized High-profile "shot", which may be related to the merger of the two talks, there are rumors that both sides are now increasing their chips, and rivals.

Where to invest GrabTaxi

Compared with Ctrip's frequent mergers and acquisitions, where to spend less capital means, however, in the near future, where to suddenly invite Zhao Yilu to join the investment business background, become its chief strategist, where the capital market operation, investor relations and investment and mergers and acquisitions. Notably, Zhao Yilu was a Goldman executive before he joined, giving the industry the signal that it was going to start a capital merger.

Sure enough, just yesterday, where to announce its investment in Southeast Asia's largest mobile taxi application company GrabTaxi. It is reported that GrabTaxi in Malaysia, Singapore and other 15 cities, covering more than 20,000 taxi drivers. The total amount of the B-round investment for GrabTaxi was 15 million dollars. GGV Capital GGV, a few months ago, had just won Temasek's a-round investment. In this round of investment, the identity of GGV Capital is a financial investor, and where to go is a strategic investor. Anthony Tan, founder of GrabTaxi, said: "GrabTaxi and where to go in their respective market segments have been the first." GrabTaxi is the largest taxi software company in Southeast Asia; where is China's largest online travel search platform. This financing can let grabtaxi less detours, and we have been to where to learn a lot of things. ”

Ctrip immediately exerting force

Where did you go yesterday? announced the investment GrabTaxi information, Ctrip vice President, travel Business Department CEO Fang Jiqin accepted the "first financial daily" interview revealed that the next Ctrip will force business travel, Ctrip last year's business turnover of about 6.1 billion yuan, this year is expected to reach about 8.4 billion yuan, annual 35% About the compound growth rate, the next step Ctrip will vigorously develop the headquarters in Southeast Asia business travel company customers in order to improve the volume, and Travel section will also have acquisition plans.

Last month, Ctrip announced the first quarter of 2014 earnings reported that business travel management growth of 39%. It is reported that 2013 Ctrip CEO Liang Jianzhang had to carry out to 2020 development planning, according to the plan, the 2020 Ctrip business turnover will reach 50 billion yuan.

"Last year's ' Eight rules ' for us is good, we can for business customers to reduce 25%~30% costs, there have been institutions forecast, to 2020, China's travel market size will reach 300 billion yuan." At present, most of the company's travel in the market is still in the absence of management or with ticketing companies, travel agencies, the simple management of cooperation, the market ranked top five of professional travel management companies add up, also only to do a 20 billion yuan market. This market should be 200 billion yuan in 2020. At that time, even if we achieve the target of 50 billion yuan, only One-fourth, we all have many opportunities. "Fang Jiqin said.

Merger conjecture

"Recently the industry has been rife with Ctrip and where to go in the negotiations, although both sides have not responded, but smoke." From the recent investment of Ctrip cattle, the same process, car rental, raiders, etc. can be seen, Ctrip is to do the full coverage of the market, all the business and travel related to the full sweep, so that opponents have no opportunity to compete with. The fact is that the original art dragon can also contend with Ctrip, but a few years ago due to loss of performance, the Arts Dragon himself ' cut ' off the holiday and business travel, only the main air tickets and hotels, and Ctrip distance is very far, and the donkey mother pay attention to tickets, the main team tour, the same process has become ' Ctrip's teammates ', these opponents are difficult to do business full coverage, so for Ctrip is to take advantage of the ' rich and powerful ' to quickly cover all segments of the market, and through the capital operation will be the enemy under the door or directly ' kill ', the last OTA market becomes Ctrip a share. So if Ctrip is going to where to merge it is very consistent with the current ' take-all ' strategy, but the problem is, although to where the scale than Ctrip small, can be behind the holding side for Baidu, so where it is not so easy to be acquired, so the two sides may enter a tug of battle. "Wei Changren, chief analyst at the powerhouse Consulting, said.

A few days ago, as early as 2011, Ctrip and where have had a round of acquisition negotiations, 2013, 2014, both sides of the senior executives went to the negotiating table, consultation and cooperation.

According to rumours that no official recognition has been received, Ctrip's purchase clause is a 100%-share swap, with a 1:2 swap share. Once the agreement is reached, where to go will be returned to the city, merged Ctrip. But back to Baidu where and do not want to bow lightly. Some operators believe that the current market capitalisation may be half of Ctrip, or even half of it, but perhaps by the end of this year, next year, to where the market value can be soared. It is a sensitive period of tug of war between the two sides.

Despite the above, Ctrip and go where are not responding, but many industry and close people have said that both sides of the strategy is actually to increase their bargaining chips. In the case of Ctrip, it is not a simple publicity business, the reporter noted that the recent Ctrip take turns on vacation, buy, hotel, finance, business travel and other plates one by one, its insiders frankly, Ctrip is really hope that through this way to let everyone know to carry Cheng cover big guy, have "take all" the ability of all plates. In the industry view, this is undoubtedly ctrip to the opponent domineering war.

And there are close to where people say, in fact, the biggest significance of investment grabtaxi is not the acquisition itself, the focus is on where to prove their internationalization ability.

"In the end where and Ctrip can capital merger is not known, but from the recent Ctrip, the same way down to where the ticket business and both sides have to lift the value of the practice is not difficult to see two Ota is secretly competing, all want to maximize their interests." "Wei Changren thinks.