Where to? vice President Dai: Search Marketing is the winner of the choice

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Although "where" the net itself is a leading vertical tourism search engine, but this does not hinder its close cooperation with Baidu. It is amazing, if starting from 2006 began to focus on the search marketing, where to go to the network and Baidu's cooperation process has now entered the fifth year, the scope of cooperation covers almost all of Baidu's product areas.

As "where to" the Vice president of the network, Dai that is the continuous product of Baidu technology innovation, as well as a complete support system for partners, so that the cooperation between the two sides. According to Dai memories, as early as 2006 years has noticed the value of search marketing, and in 2007 with Baidu launched a comprehensive and in-depth cooperation. "From the early keyword marketing, to join the Baidu Alliance, then to the later Aladdin, box calculation, and contains more strategic cooperation and revenue sharing content such as the red Plan, the Nuggets plan, ' where ' net all involved." Can say, now ' go where ' already and Baidu inseparable. Dai smiled.

In Dai view, Baidu for the effective promotion of the brand and can greatly improve the user flow advantages, so "where" always practice with Baidu to join hands with the win strategy. "In fact, from a global perspective, search marketing has long been seen by many companies as an important marketing tool." And for "Where to go," such a focus on the Chinese market in the online tourism media, Baidu for China's 457 million internet users over 95% of the huge coverage, is undoubtedly our choice to cooperate with the original reason. But as cooperation unfolds, we find that Baidu cannot be defined by a simple search engine, but rather as a bridge between potential users and our service providers. ”

With the development of Baidu Box Computing architecture and open platform, the cooperation between the two sides has entered a new stage. "With this new technology system, ' where to ' network of many products and services can be directly through the Baidu search page directly show." This "Aladdin" data-open platform provides intelligent search result filtering patterns that allow users to directly find the results they want. Through Baidu Open platform, so that our flow has been further improved, but also for us to provide a brand new channel of display. "Dai said.

According to Eric's data, not only "where" web browsing in the same industry ahead of the Web site, at the same time with more than 80,000 hotels and more than 700 air ticket service providers coverage, "where" net the monthly number of users reached 45 million of this astonishing order of magnitude. Dai points out that even the "where to" network has become the leader in online tourism search, but the cooperation with Baidu will remain the same direction. "In addition to existing cooperation, ' where to ' net will also be with Baidu map, stick, have AH and other products active interaction, and strive to derive more new applications, so that everyone's travel simple." ”

Finally, Dai mentioned that the open Internet development trend has become a solid foundation for all-round cooperation between the two sides. "Internet openness, equality and sharing of the characteristics of the future of the Internet industry is bound to be a more win mode." In this respect, Baidu has gone ahead, ' where ' there is no reason not to seize this opportunity. Dai stressed. Xunhaiyan