Where will online video develop in the 2015 US entrepreneurial trend marketing?

Unless you've been insisting on the old-school diode TV for the past few years, you're certainly witnessing the gradual process of video advertising marketing becoming critical.

In fact, the AOL platform provides data showing that YouTube's paid advertisers are far more than other online platforms. EMarketer's data suggest that the number of online video viewers in the United States is expected to increase by more than 22 million in 2013.2017 years.

"Video marketing will eventually become the most efficient marketing tactic because it really works." Pixability founder and CEO Bettina Hein said. The company is based in Boston and offers video marketing solutions on YouTube. "The endorsement of Stars and the promotion of business have made the number of video content creators soar, and we will see more independent video creators from brands from different industries." They draw inspiration from across the border and work together to create content. ”

The beauty of online video is that there are traces of user interaction and sales turnover, something that traditional TV commercials have never done. The latest data from the National Institute for Wind Investment (NVCA) show that over the past year, 4,041 VC companies have invested in the video industry, and more than 10% (about 455) have been invested in entertainment media start-ups, which are focused on spreading the brand and improving sales performance for the business.

In 2014, Disney acquired maker UBM, a YouTube video content creation Enterprise, which was reported to have bought at $500 million trillion; At&t and Chernin Group's Otter Media stake in Fullscreen, the largest independent video content creation company on YouTube, attest to the industry's interest in the video sector. And don't forget to subscribe to the largest child content provider on YouTube awesomeness TV was bought by DreamWorks Animation, which also bought a multimedia web company, Big frame--, at $15 million. The company's business is to broker companies and creators on YouTube.

So where does the online video go? How do entrepreneurs get on the hot bus?

The crowdsourcing platform drives independent video producers to develop small companies that produce video based on user output. By partnering with Tongal.com, poptent.com or zooppa.com, a company can complete a piece of work through the power of thousands of video producers around the world. This is in itself a kind of communication-enterprises in the process of letting people know their own story, stimulate the interest of the audience, enhance visibility, increase the flow.

In addition, companies are seeking marketing opportunities through implanted ads in video, which is no longer a television or film patent. By communicating with YouTube's video producers to find the most accurate target users, businesses can achieve a multiple-bird effect-creating content, finding audiences, and being welcomed. Branded entertainment receptacle, sponsify, mediaspike and Brandertainer are all companies engaged in such operations.

Eventually, these Internet companies will form online video alliances. In the past, a company might have opened a YouTube channel, with a department of talent producing ideas and content. But now there are third-party companies like collective Digital Studio, StyleHaul and ChannelFlip to help you write code, to raise, to manage copyrights, to look for audiences and even to sell goods directly.

Facts have proved that enterprises to tell their own story, can no longer be behind closed doors. In an era of intense competition, we must absorb external resources and increase creativity in a more open posture than ever before.