"It's not an empty talk that" women's and children's money is the best in the world. " According to statistics, women are in charge of 70% of the family's expenses, and if you can let women pull out their pockets for you, then you basically control most of the family's consumption.
Interestingly, females are still a group they like to share, they will share their love history, slimming effects, photos of their families and children ... It also makes women's communities abound on the Internet and have great commercial potential. Mobile Internet female mom helped finance 20 million U.S. dollars this week. Big Mama raised 30 million U.S. dollars last month while U.S. pomelo raised 35 million U.S. dollars. The valuations of these female communities are as high as 100 million U.S. dollars.
Vertical community + high consumer groups + high activity, which is simply the dream community of investors, e-commerce, advertisers, and as long as the successful female community can meet these needs, it is no wonder that the top female community Valuation will have billions.
Let i dark horse breakdown of those successful female community in China Internet:
Love to defeat mother
Love is the mother of the mother began to shape the beginning of a QQ group, site is to use Discuz to build, the community has 50,000 registered users, active users 30,000 - these data seem difficult to make people excited. To understand the value of loving mother, it is necessary to understand their community system, and user value.
Love lost mother is a closed community, need a strict invitation to join, which gathered most of the annual income of more than 200,000 high-end mothers crowd. Love is not so much a mother as a community community, as it is a group of high-end mothers north Canton circle forum, which most of the moms are crowded under the line, spending power is very strong, a number of private MCH hospitals in Beijing, and some high-end maternal and child consumption Places and love lost mother has a deep cooperation. If you average the user's spending power, and user stickiness point of view, love losing mother should be considered the highest of all the maternal and child communities. Is a small and beautiful female circle community.
Commercial potential: ★ ★ ☆
User Value: ★★★★ ☆
Valuation: 100 million yuan
New oxygen
New Oxygen is a cosmetic community with 500,000 registered users and 100,000 active users, most of whom are female users. "New Oxygen" users in the community to share their own about the various aspects of plastic surgery, such as surgical experience, the recovery process, as well as symptoms and so on.
Venus, founder of i dark horse, said: "Cosmetic people really need the community to share, because they are in life is not supported, not understand the group, the extreme need to find their own 'organization.' And cosmetic industry is relatively backward information, Users need to exchange information. "
Like the big mom, Noxus positions itself as a "tool + community" type of internet service. Nu Skin possesses tools such as Postoperative Nursing Diary that allow users to record their daily recovery status such as symptoms, swelling, pain, scarring, etc., as well as some basic knowledge of cosmetic surgery and recovery tips.
Commercial potential: ★ ★ ★
User Value: ★ ★ ☆
Valuation: 500 million yuan
8 cradle
Cradle Nets is the oldest Chinese Internet maternal and child community, founded in 1998 in Silicon Valley, the United States formally launched on December 15, 1999, is the first to provide pregnancy knowledge and 0-6-year-old parenting knowledge website.
Cradle Nunnery currently has more than 10 million registered users, mainly to the parenting education content as the core of the main competition site, in order to attract traffic, aggregate users. Cradle Nanyang and maternal and child industry experts, institutions, the media have deep-level cooperation. There are 400 cooperation experts covering maternity and gynecology, child protection, nutrition, disease, early childhood education, psychology and other maternal and infant areas. The forms of cooperation include expert interviews, online quizzes, expert drafts, and theme summits.
The main characteristics of cradle Net is child-rearing experience and professional content sharing, but i think that the development of cradle Net is also limited to this, it may be a good content site, but not very good UGC site, the community atmosphere is not enough, And unlike today's emerging maternal and child sites have killer tools, resulting in the user stickiness is not enough.
Commercial potential: ★ ★ ★ ★ ☆
User Value: ★ ★ ★ ☆
Valuation: 600 million yuan
7. Ya network + mom help
Yaya is one of the earliest maternal and child communities, was founded in October 2003. Yaya network pattern with the watercress to do mother and child website, each mother to register when you need to fill the child's birth date and region, according to the region, the time of the system will automatically be relegated to the relevant groups.
After 11 years of accumulation, Yaya has 20 million registered users. Ya Ya now set up consumer channels online, inviting businessmen settled, businesses mainly milk powder, diapers and other major brands and pregnant women photography, postpartum weight loss, early childhood education, such as mother and child care providers two. In the order of mothers, Ya network can get from the business settled costs, advertising costs, commercial distribution and other service revenue.
At present Yaya network's revenue is about 100 million yuan, of which 80% from advertising revenue, 20% from the service revenue of businesses, Yaya network has so far never been raised. Zhang Ya, the founder of YAHNET, also hatched a pure mobile Internet mother and child community help, after three years of development has accumulated 10 million mobile users.
Commercial potential: ★ ★ ★ ★ ☆
User Value: ★ ★ ★ ☆
Valuation: 100 million US dollars
6. hot mom help
Hot mom like his name, to seize the group of young mothers after 85, this group of moms are sensitive to new things, need to share the latest wave of parenting experience, also like the "cool" thing. May 2012 online hot mom help, cleverly cut the mobile Internet "new community wave" to "the trendy mother exchange community," a clear positioning, making it cut off part of the traditional mother-infant social networking site users, short Two years accumulated more than 20 million registered users. The average daily active users in the hot mom community are as high as 2.6 million and 60% are retained on the monthly basis.
Hot mom to help mothers and babies as the entrance, in the mother and child share after child care, young hot mom who also share fashion, shopping experience, or emotional stories, etc., to form a rich women's community. Hot mom to help this week announced the financing 20 million US dollars.
Commercial potential: ★ ★ ★ ☆
User Value: ★ ★ ★ ☆
Valuation: 100 million US dollars
5 big mom mom
Big mom first cut into the menstrual APP tools to attract a large number of users turned into a female community. In a July 2011 business exchange, a friend of Chai Ke, the founder of the big mom, casually said: "The girl's menstruation, once a month, is just what I need." Let him wake up and make up his mind Do a female menstrual application.
Big mom mom female APP application point to find a very clever, both just need blue ocean. As a tool, "aunt?" The basic function is that users can record their own menstrual cycle, sex, signs and other information, the application will be based on the physiological stages of the user push the relevant maintenance knowledge.
Big aunt? Mobile App cumulative download count of billions of people, more than 45 million registered users, the number of daily active users reached 3.2 million. Big mom last month financing 30 million US dollars.
Commercial potential: ★ ★ ★ ☆
User Value: ★ ★ ★ ☆
Valuation: 100 million US dollars
Pomelo
Pomelo has a high degree of coincidence with Mommy. Launched in April 2013, it positioned the female community from the outset. Tools are only a means of diversion, so users are growing very fast. Up to now, only the grapefruit on the line for more than a year has 50 million active users and over 3 million daily active users.
Mei grapefruit to menstrual management as the starting point, while providing women with pregnancy, pregnancy, child care, community exchange and other functional services. Today, millions of female users produce more than 2 million posts a day on the US grapefruit, forming hundreds of millions of views. The potential of the commercial value of the community can be imagined.
Commercial potential: ★ ★ ★ ☆
User Value: ★ ★ ★ ☆
Valuation: 100 million US dollars
Mushroom Street
Mushroom Street is a female e-commerce community, to provide users with a variety of female product information, there are already 80 million registered users. Not long ago, Mushroom Street received a new round of financing more than 200 million US dollars, the official claimed to be valued at up to 1 billion US dollars.
Mushroom Street to imitate the beauty of talking about home, and residing in Taobao shopping guide platform to do now self-transition transition platform. Mushroom Street's main value comes from two points, 80 million registered users and three thousand four thousand self-owned shops.
After being confronted by Ali Group, the crisis in the block, Mushroom Street transition to do online transactions, in March 2014 the total transaction volume exceeded 200 million yuan. Currently self-employed shops have reached more than 3,000. Mushroom Street with beautiful say
Analysis, the beautiful that Mushroom Street and product design and product positioning basically no difference.
Commercial potential: ★ ★ ★ ★
User Value: ★★★★ ☆
Valuation: 1 billion dollars
Beautiful said
The long-awaited beauty is still muffled, now the beauty of the registered users has exceeded 100 million, and its copycat mushroom Street plagiarism in the form of pinterest.com, but the kernel is a vertical social electricity Shopping guide.
i dark horse multi-party news, the reason why the United States has no movement at the moment consistent with the Mushroom Street, they do not want to become Ali Shopping Center, as always fate in the hands of others, they are trying to set up their own shops, or direct inviting business settled. Although traffic is not a problem, but from a simple social shopping site into an e-commerce platform, the beauty that had to go a long silent exploration of the road.
Commercial potential: ★ ★ ★ ★
User Value: ★★★★ ☆
Valuation: 1 billion dollars
Baby tree
The baby tree is relatively late to establish the mother-infant community, but it is the fastest-growing, in March 2007 the baby tree is online now has accumulated 40 million users, is China's largest maternal and child community.
The rapid growth of the baby tree is due to the powerful founding team behind it. The baby tree is a website co-founded by Wang Huai-nan, former marketing director of Google in Asia Pacific, and Shao Yibo, a former eBay founder. iHuai Ma interviewed Wang Huainan, he felt very good about the product and the market. He divided the baby tree into multiple product lines to meet the needs of different targeted mother and infant populations. For example, according to the date of birth of a child, the hospital allows parents groups to come together around these labels to the website.
Baby Tree current site revenue size has reached several hundred million, and this year will try maternal and child e-commerce, Wang Huainan said: "Community e-commerce revenue, will be far higher than our overall revenue now."
Commercial potential: ★ ★ ★ ★ ★
User Value: ★★★★
Valuation: 1 billion dollars