Whether a business-to-business website has a future depends on whether it captures information needs

Absrtact: It is often thought that business-to-business solves remote problems, and that regional business-to-business sites have no future. In my opinion, whether the Business-to-business site has a future, not the distance, in fact, the core or grasp the information needs of SMEs: first, the development of local characteristics of the industry

It is often thought that business-to-business addresses remote issues, and that regional business-to-business sites have no future.

In my opinion, whether the Business-to-business site has a future, not the distance, in fact, the core or grasp the information needs of SMEs:

First, the development of local characteristics of industry

Integration of the dominant resources in the region as the main guide to Jiangxi, for example, Jingdezhen is China's porcelain, Pingxiang is the world's town of Fireworks, Ganzhou has gannan navel orange and the world of rare earth, Yichun is the capital of lithium, camphor is medicine and so on.

Second, Enterprise SaaS services

Instead of spending a lot of money on hardware, software, and people, as traditional models do, customers need to spend a certain amount of rental services, access to the software and maintenance services available via the Internet, and the right to use and upgrade. Including customer training, after the sale can be very good landing.

Third, offline business activities

Because of the regional business-to-business is a free and open platform, with a large number of enterprise resources. The use of database marketing can be used for a variety of business activities, to protect the privacy of members at the same time maximize benefits. Offline business activities including exhibitions, events, conferences, etc.

Enterprise Financing Loan

Small and medium-sized Enterprises 90% will face capital turnover, small loans and other issues. Through the bank and other credit institutions such as the basic process, qualification and interest problems can not be effectively resolved. The regional business-to-business platform can take advantage of, combine local finance to provide this service, solve the loan problem effectively.

The above four points relative to the mainstream business-to-business platform, can be a good reflection of our differentiated services. We want to successfully operate the regional business-to-business platform. We must combine the local advantage resources, fully study the mainstream business-to-business, and then explore and practice a set of their own credibility of the road.

How do I run regional business-to-business?

First of all, of course, have a good mentality, because this is the need for great courage.

First Phase goal: build platform.

To achieve the completion of regional business-to-business platform construction. Architecture and user experience are critical.

Target two: rank and flow.

A regional business-to-business platform needs a lot of data to support, this time must use a variety of means: search engine, micro-blog, micro-letter, Alliance promotion channels. This process does not recommend doing any hard and wide, regional business-to-business customer groups are in the local, seize the user habits, imperceptible marketing process, any hard to the platform is absolutely a burning money project.

Three objectives: Brand.

When the brand has already laid the foundation of the value identity in the mass group, the extension of the Enterprise product line or enterprise expansion will also be benefited. I take the first Gun Network (www.d17.cc) as an example, our target customers are small and medium-sized enterprises, our customers in the region in Jiangxi Province. In 2012, we sponsored more than 150 local entrepreneurs training exchanges and other meetings, 32 exhibitions across Jiangxi, and many similar procurement, job fairs, government organizations and other voting activities, bidding activities, financial activities.

At present, the starting point of the well-known Business-to-business website is to cast a net directly to all parts of the country the advantages of such a way of operation is to maximize the development of their own market, the first gun network focused on the Jiangxi business information needs, the goal to create a Jiangxi business information field ecological chain: Enterprise construction stations, enterprise promotion, product sales, customer service, Enterprise management, Electronic Business outsourcing, financing loans, personnel outsourcing. And the first point of the network is to integrate the advantage of the region's resources as the leading, so that the localization of enterprise product information can be concentrated in the whole country to buy bulk view, the original is a decentralized market into a gathering market, increase the opportunities for cooperation between enterprises; On the other hand, for all parts of the country need to open up the market of Jiangxi Enterprises to provide the release of their own enterprises and Jiangxi Enterprises to join the cooperation, wholesale agent and other cooperation information. Regional business-to-business versus the mainstream business-to-business platform, the difference is that all information revolves around a core-------------Jiangxi. Jiangxi Enterprises to the whole country to display their own information, so that the search for products and services in Jiangxi region can concentrate on finding the information they need; for all parts of the country to develop the market for Jiangxi Enterprises, can focus on publishing enterprises to seek cooperation information to facilitate the potential cooperation of the central view. Can avoid the traditional business-to-business Web site has too much irrelevant information, the information target is not centralized problem.

From the development model of the first gun network, regional business-to-business E-commerce model can be compared to the grass in the jungle to survive, trees have their own high-altitude development space, Grass has its own ground development space, the two do not conflict. With the further development of E-commerce, regional E-commerce with its unique advantages, will become a new kind of business-to-business power rise, we are watching.