Whether blog marketing can open up a new way for enterprise bosses to network market

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Blog as a Web diary, this is a private space, but now attracts a lot of business attention. Some experts point out that, compared to pop-up ads and spam and other forms of online marketing, blog marketing will be much happier. Blog marketing should be given a new meaning of Word-of-mouth marketing, it is not only applicable to direct sales products, but also conducive to the promotion of product brand and reputation.

"In the blogging network, the communicators and receivers have a trust relationship because they have established a social network, so they can be trusted by the recipient." "Hebei Winery Mister interviewed said that high profile blog business value, the market know, Bo Master know, but business owners are not yet" profound "know.

Blog marketing More Value

I think, blog is the carrier of the propaganda position. Bo owners legitimate and reasonable with the commercial purpose of using their own blog resources for the enterprise to play advertising, win Word-of-mouth. Do not hesitate to "ask for Trouble", use the scrap time, even on the plane, vacation also insist on managing their own "vegetable garden." As it turns out, tens of millions of of millions of clicks make its "vegetable garden" the trump card in the hands of bloggers, while the specific target audience makes the media value of individual blogs absolutely obvious.

Around us, we see a lot of online game owners and planners have their own personal blog, but it is not fully developed management tools. Depending on the blog this platform can be virtually closer to the boss and staff, players and planning the development of the team distance, through Bowen and comment interaction, can deep understanding of each other's innermost thoughts, satisfaction or dissatisfaction.

"The boss writes his daily sentiment in the blog, the peaceful ordinary person equally has the emotion, the virtually close with everybody's distance, is no longer just a mercenary businessman." "Huang Ming Solar Group Co., Ltd. chairman Himin said."

This benefit should be an unexpected gain for every "open blog" entrepreneur, master Planner, and development team. A number of successful entrepreneurs, online games planners, and the development team in the blog revealed that they and their team in the challenges of the limit, as well as struggle, have the idea of shrinking. It makes people feel that they are not stone-like iron men, but also a character, so that we know them better.

Through these blogs, bloggers seem to have made a graceful turn, and the distance from the public is a lot closer. Everything starts from the blog, through the blog, we can first understand the business owner, and then understand the corporate background, culture. In addition to allowing entrepreneurs to descend into the world, the biggest gain for entrepreneurs blogging seems to be a bridge to the public's understanding of entrepreneurs and their businesses.

Blog is a new way of communication, it is more popular, especially young people love. Indeed, the boss's blog makes business closer to consumers. No matter what topic the boss writes, netizens can comment on it in time, or make comments or suggestions about the product. After the blog maintenance staff to see feedback to the relevant departments, the relevant departments to resolve and then feedback to the blog, it is quite the meaning of the second base of enterprises.

In addition to the business of communication, the public through a more in-depth understanding of the boss himself and then the enterprise also generated interest, and even trust. Many people understand that a business is starting with understanding entrepreneurs, trusting entrepreneurs, and trusting the enterprise's products.

Although the owner of a blog has a variety of benefits, but I found that the number of bloggers are not many, even if there is, the update is not very timely in place. Some business owners are not even familiar with blogging, and spend a lot of time building social relationships and business management, so let alone bosses understand blog marketing.

Author: Lu Xiaodong

Original link: http://www.lxdong.com/post/blogmarketing-kaipiInternetnewsky.html

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