Whether "private doctor" will appear in the field of mobile medicine

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Looking at the term "private doctor" from a western country, it may be certain that a member of the family, regardless of the disease, will have a fixed doctor for the first time from childhood to see a doctor, or even until adulthood, until the doctor retires.

There is a very clear problem, the doctor will know you very well, even without looking through the medical records, the relationship will be very harmonious, he can avoid many like the domestic medical disputes.

Unlike everyone else's imagination, America's "private Physician" (Primary-care physician, PCP) is not a consumer of the rich, and on the contrary, most low-income and Medicare people have a private doctor. Doctors in the United States are divided into two categories: a specialist (specialist) and a private physician (PCP). Specialists can work full-time in a hospital, or they can open private specialist clinics outside their own.

The friend who has seen the American drama House is probably impressed that House is a specialist in the Hospital diagnostics department. While private doctors (PCP) have their own clinics, they pack all the diseases, but when confronted with a patient they can't handle, a private doctor will transfer the patients to other professional subjects for treatment.

In view of the current medical insurance system and market conditions, there is no private doctor in China, regardless of domestic and foreign, there is no insurance and go to the hospital have to pay a lot of money. But there are some issues that deserve our attention: with the expansion of the market share of mobile terminals, some traditional PCs on the hospital's business model can be in the mobile terminal in a different way to create a kind of reluctantly called "private doctor" service.

Small scope consulting services for private doctors nominee

If you've seen a lot of hospital sites, or frequented Community portal health sites, you'll know the function of online consulting. Like QQ Chat window, enter your mobile phone number, and then receive a call, you can consult.

If this function is refined at the mobile end, the effect will be better.

Imagine, the user after around choose a good application, then this user loyalty will accumulate down, fixed in a small pocket space. Even if it is a cold, fever, sprain, insomnia, menstrual not tune these common problems, presumably users will often patronize your app space, which is also in the traditional mode of communication above an upgrade embodiment.

Anytime, anywhere, easy to communicate, and even develop a product--like the radio channel's Daily Nightly show--it's an intriguing sparkle.

Social life is everywhere--the circle effect

Now whether it is micro-bo, micro-letter, or long moved to move the major community forums, will always put some user classification, enhance the activity and loyalty, it is clear that mobile medical care is naturally subdivided into many sections.

By the end of 2013, the size of China's internet users reached 591 million, of which mobile internet users up to 464 million. In terms of Internet access, the proportion of Internet users using mobile phones has continued to grow, rising from 74.5% to 81% and 6.5% per cent.

It is well known that mobile Internet users are more concerned about apps and news information, because 2/3 of people who use the computer to surf the internet are playing games. So the mobile medical development space is huge, the user colony immeasurable.

For example: In terms of women's consumption, women-related health, beauty, health care, sports information and services are clearly the focus of development, the relative derivative of a variety of television products, but also the need for benefits without harm.

Where a lot of people are gathered, there will naturally be a common topic, thinking about solving some common problems, a virtual "personal doctor" title, or a good explanation for a private doctor.

The development of the electric business area will accelerate the mobile medical process

At present, because the prescription drug has not yet been released on the Internet pharmacies, pharmaceutical manufacturers of the main products are OTC, health products, household medical equipment, pharmaceutical makeup, family planning products, etc. mainly.

Industry analysis points out that if the online medical insurance pilot and prescription drug sales can be ayu, domestic pharmaceutical electrical business will usher in a blowout-type development. Public data show that the market share of Chinese prescription drugs is more than 3 times times that of over-the-counter drugs, but the prescription drug market is largely occupied by hospitals. The high margin of prescription drugs, high price and market share, if the cake was cut, the market prospects are very considerable.

By the end of July 2013, a qualified online pharmacy has broken through 100. After the cat, the Beijing-East force of Medicine, No. 1th Shop, Dangdang, etc. also added to the competition of pharmaceutical. Although we have a limited choice of drugs on the internet, but in the spirit of cheap, convenient and efficient intention, I believe that the electronic business model of online pharmacies will gather more people to patronize.

No matter which private hospital mobile page, and no matter is any portal class site, when the establishment of a perfect user system, then for consultation after the drug problem will certainly be mentioned.

We all know that people in life because small disease small disaster rarely go to the hospital, the use of online counseling more and more people, then buy drugs online if open, then believe that many people will love some Express company! After consulting a health website or a hospital website, pick up your phone and pay for it in an application ... If this service is developed, it will not only innovate our life layout, but also promote the rapid development of mobile medicine.

For example: A hospital integration of online medical registration procedures, it will naturally go to buy medicine to pay the window, if you choose an online pharmacy, it will be more cost-effective. In addition, some well-known health portals like a good doctor, 39 health, ask the disease nets, male gynecology and so on, the cooperation between each other, whenever involved in the electric business module, then the potential is absolutely immeasurable.

"Private Doctor", of course, refers to the doctors I own, not the clerical in the hospital. But there is no such doctor, our medical system has just begun to improve, not all people in the social welfare security system, the most important thing is the life, cultural habits, leading to the occupation will not be produced.

Simple conversation consulting, or in the short term purposeful wandering in a range of interactions, the space here may be our "personal physician", whether it's a micro-credit circle, a community section, or an app-specific communication space, which is a derivative of the future "private Doctor".