Whether Internet enterprises enter the smartphone market can deduce new legends

In recent years, as smartphones have become mainstream products, more and more companies are competing to join in the big market of smartphones.

At present, the Internet enterprises to enter the smartphone market swift and violent, than the concept of the price, "no money" also to do! Determined, is the ambition to make "China's own consumer goods platform," or to seize the strategic adjustment of mobile interconnection opportunities? Are there any blind followers who are unwilling to be outdone? Deep pockets, creating a lot of miracles, and each bosom "small 99" of the Internet, can be in the mobile internet to deduce a new legend?

A mobile phone cost-effective battle of blood fight

All along, millet mobile phones are unlimited scenery, it to "the first dual-core 1.5GHz" High configuration and 1999 Yuan absolute low price advantages, has been the industry and users praise, known as China's "apple." However, the brand status of Millet is now more or less under attack.

"In a short period of three days, Baidu, NetEase and many other internet big guys announced a high-profile march into the mobile phone market, plus the previous grand, Alibaba and so on, Internet mobile phone enclosure movement broke out abruptly." "Recently, Tencent Technology published micro-blog said that the Internet mobile phone enclosure movement behind, hiding the traditional internet big guy on the mobile internet cake strong desire." In order to be more competitive, they invariably launched a cost-effective blood spell.

First Aliyun launched the 1499 Yuan "bumblebee" mobile phone. Bumblebee uses a dual-core platform and upgrades the memory and screen to 1GB and 4.3 inches respectively. Then, Shanda revealed that it will release the smartphone on June 6, the same configuration as Bumblebee, the price is only 1199 yuan.

Qihoo 360 President Zhou in May 14 media conference, published 360 Custom mobile phone part of the details: CPU configuration is not less than 1GHZ, screen 4 inches above, the price as far as possible to ensure that between 1000-2000 yuan. Thereafter, Zhou also decided to launch 999 Yuan 360 special for students, the price will be super coarse grain Company's "student profiteering machine."

NetEase to enter the smartphone is also imperative. Relevant people familiar with the network leader said: "NetEase's future mobile phone is dual sim double core, performance will not be inferior to any mobile phone, price only within the thousand Yuan." and repeatedly stressed that NetEase's mobile phone is "not to make money."

Mobile Enclosure rejection

What do internet manufacturers want to do without making money?

"My millet mobile phone is a big qq." "Lei at this year's Global mobile Internet conference proudly said. In the blueprint for the future, he wants to "China's own consumer goods platform." "And this picture, do mobile phone is only his first step, the face of Millet mobile phone official website more and more rich products, who dare to say Lei just do smart phone?"

Alibaba related staff also told reporters, Ali do is Aliyun mobile operating system (referred to as Aliyun OS), does not involve the production of hardware, sales and so on. The model is similar to Google's launch of the Android operating system and its authorization to handset makers. In addition, Ali in the promotion of mobile phones, but also promote the cloud application of Ali. Reporters also observed that in the Aliyun mobile phone set up on the Mushroom street, plus promotional red envelopes activities, these will undoubtedly give Taobao shopping platform to increase traffic and income.

"Future handsets will no longer be just communication tools, and more and more users and services will go to mobile devices." Alibaba staff said that the occupation of mobile phones in a way is to occupy the first opportunity.

NetEase makes mobile phone intention in mobile interconnection. According to people familiar with the matter: "NetEase into the mobile interconnection strategy is more mature, has launched a number of mobile applications, such as Youdao Dictionary has begun to take shape." "In addition, Baidu, 360 and other Internet companies, the strategy of the agency, the ultimate goal is not just a smartphone."

To do a terminal can not only in the name of embedding

The use of mobile phones to occupy the end of the market, and embedded in the app and other services to increase user viscosity, become an important strategy of Internet manufacturers. However, in the face of user demand for mobile phone configuration and application of more and more high requirements, manufacturers should be how to weigh?

Bingbin, a platform operation manager, said: "Holding group heating is a low-cost and high quality solution." Hardware manufacturers need service providers to cast a stronger soul for their products, and software vendors and service providers desperately need a stable carrier to present their content. "Do smart machines, hardware and software must be both." If only to do the app to do the terminal, the future will not be long-term.

For internet manufacturers, the smartphone user experience is not a simple application, as well as the mobile phone itself brings some feelings, which has become a measure of product quality standards. Can understand the traditional internet giants in the mobile Internet under the general trend of anxiety, but have to remind that if the following, the rush to the road is likely to fall miserably.

Innovation Factory Chairman and CEO Lee Kai-Fu said: "Many internet companies do mobile phones just to embed their own services as the goal, can not get users word-of-mouth; In addition, internet companies are unwilling to embed the services of their beloved competitors will be criticized." And, using Android to build the iphone's highly profitable, closed industrial chain is neither perfect nor realistic ...

Kai-Fu Lee may be a wake-up call to manufacturers. However, Kai-Fu Lee is not a prophet, in this era full of no as possible, in the heart to do products, who can guarantee that Internet enterprises can not create miracles again?