Whether optimization should change the SEO strategy when encountering bottlenecks

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

SEO friends will encounter the bottleneck problem in the process of optimization, that is, no matter how you go to the construction of the chain, update content can not improve the ranking of keywords, but a few main keyword ranking has been hovering in dozens of stagnant, such a situation may be one months, may be a few months, General an enterprise station optimization time of not more than 3 months, if 3 months has not been optimized to the first page, then it should be a good summary of its reasons, what is the cause of it? is their own optimization is not enough, or the keyword itself is too competitive, of course, sometimes Baidu "unresponsive", Take the author of a customer's website as an example, the following figure:

As far as this enterprise station is concerned, I have been doing it for 2 months, and now the basic situation is: "Steel net" This keyword has been hovering around 50, one months ago the weight of this station only to restore, back to before just do optimization also gave me about 50 rankings, but immediately be down right, after the recovery has been no major changes. Snapshot update is normal, included also can be. Most of the content is original, but I did an experiment two days ago I have been included in an article has been indexed in the internal link, before I updated the article are not added to the internal link, because the new station Added link article is difficult to be included, yesterday when the inspection found that article has been deleted by Baidu.

The above is the basic situation of this site, I am considering whether Baidu is still in the assessment of this site, although to restore the weight of me, but still for some reason (I think the new station before the optimization of excessive) do not give me a good ranking. Of course, there may be the keyword competition is relatively large, "steel net" this keyword, the degree of competition is still not small, here to add: Do not put too much emphasis on Baidu Index, the main or previous pages of competitors and search results, as shown in the following figure:

Can see that the top 50 have 49 stations is the home page, I also looked at the next ranked first pages of the site, basically are some old station, there is no new station, but those old station optimization do not do well, many sites have long been no management, no one updated content. Then look at some of the sites are really rubbish, but also added a lot of internal links. Also do not know why this content can stay on the first page for a long time, I would like to encounter such a situation, many SEO people are more anxious, what should I do? Should I change the SEO strategy and try to change to see if there is any effect. But we can control not many things, as long as "update frequency, article quality, the number of chain, page changes" I counted the next month "Steel net" this keyword top three page rankings, found no new station, or those old station. I decided to try to change the strategy and see what happened.

First, increase the number of links

Friendship links the importance of self-evident, but I this station friendship links do relatively little, now I insist on a day to change a friendship link, I want to control in 30 or so, but the same industry is really difficult to change. At present, the trade has nothing to do with the friendship link, usually do the external link to tell the truth, the quality of the small, the industry related to less. Most are published some SEO class articles, the end with a link or anchor text, I believe many people are so, and links are high quality links!

Second, adjust the keyword density of the home page

I this station because of product name reason, cause "steel net" This keyword density is a bit too high, already more than 8%, although the keyword density is not necessarily will affect what, but I decided to go down. Personal feeling now Baidu is very sensitive to the new station, a little optimization over the point will not put you aside, but the optimization traces of very few stations ranked very well, of course, are new stations. Keyword density still needs to be adjusted, preferably in the range of 2%-8%.

Third, the external chain structure needs to change

Every day out of the chain must be very clear about what types of resources, for me this station, the lack of some types of resources to share, forums and soft paper to do a lot of submissions, now I decided to do some library and other sharing links. There are also published articles need to change, the previous release is mostly SEO, Network marketing class articles, relevance is very low. Only to find some industry-related sites, and then publish some of the "steel Net" soft links. But such a chain of resources is really hard to find.

Summary: Optimization encountered bottlenecks, if you can according to their actual situation, to find a breakthrough and to achieve their desired effect, then you will certainly have a deeper understanding of SEO, this step can also help you cultivate their own SEO thinking, with their own grasp of the SEO knowledge, flexible to apply, This may be your chance to break through! This article by the Weinan Talent Network (http://www.wnrcw.com/) original release reprinted reserved links!