Whether SEO can become science: see if the results are controllable

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In SEO work, we often encounter the following situations:

1, a keyword, ranking is easy to enter the home page, but another keyword, how to optimize, are difficult to the home page.

2, a key word, efforts to optimize the ranking has not been promoted, but suspended for a period of time, the ranking has improved several.

3, a website, a period of time is the normal ranking, but no reason by the search engine K station.

There are, of course, many surprises. In short, the site and the site in the search rankings, there will be a lot of Ico.

According to this, some people think that the results of SEO is not controllable. That is, perhaps we know the site tomorrow in the keyword search in the direction of ranking, may fall or rise, but we can not accurately know, tomorrow, the site is in the first few. That is to say, we cannot know which end of the website will eventually be fixed by personal effort.

Figuratively speaking, we punched a punch, but we couldn't predict how big a hole the punch would hit.

There are a few people who support this view. They have compelling reasons.

SEO results can not be controlled reasons

In essence, SEO is a game, in this game, involved parties including algorithms, users, competitors and colleagues. Support SEO results can not be controlled, that because these participants are not controllable, so the result is also not controllable. First, the algorithm is not controllable, the search engine algorithm is constantly adjusted, and even a small adjustment every day, this adjustment may be for the user experience, may be for business purposes, but also may be from external pressure, such as Baidu crackdown on piracy. Seoer can't control the adjustment of search engine algorithm. Second, the user is not controllable. We can not control the behavior of users, user behavior for SEO plays an important role, for example, if the number of comments increased, the rankings may rise. Third, competitors are not controllable. We have no control over the SEO methods used by our competitors, and we cannot control the degree of our competitors ' optimization. Four, the colleague's is not controllable. SEO is joint operations, planning, publishing, Code, optimization, and so on, many times, the behavior of colleagues is not controllable. Because the above are not controllable, so the results of the SEO is also not controllable.

Of course, we cannot accurately control the results of the SEO, but we can control the results of the SEO in an interval. The reason is precisely the reason for the uncontrollable.

SEO Results controllable reasons

I agree that SEO is a game definition. And the players involved in the game, we can control it in a certain range, even for a sudden change, we can respond, and then keep the search results ranking of the overall position will not change. First, the algorithm is controllable. Although the search algorithm may be adjusted every day, but a period of time, this adjustment is smooth, and with the search engine and webmaster interaction deepened, resulting in a greater impact of the algorithm adjustment, search engine is inclined to inform in advance. Second, the competitor is controllable. Seoer and other key words the competitor is the repeated game, through the study competitor's optimization method, may take the targeted means, thus, the game result is predictable. Third, users can be controlled. Users are often blind, go with the flow, through planning, content, etc., you can guide the user. Four, colleagues can control. Periodically for SEO team work evaluation, quantitative work content, can let the SEO team form controllable force.

and to achieve the results of the SEO can be controlled, the most critical or control process, and process control needs a series of data, including the amount of, link number, weight change, traffic, etc., not only observe themselves, but also to observe competitors, users and so on.

Whether a job can become a science, the key is to see whether a certain means can achieve the predetermined results.

We want SEO at this point to be able to go further.

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