Whether the individual standing in the gap is dying

Absrtact: 2013 of the Spring Festival is coming, which means we are completely farewell to 2012. However, in the past year, to rely on the internet to survive the webmaster, but left lingering haze. How many people are hopeful, how many people

The 2013 Spring Festival is about to come, which means we are completely farewell to 2012. However, in the past year, to rely on the internet to survive the webmaster, but left lingering haze. How many people are full of longing to hope, how many people eventually sadly end, of course, the final departure of more or "personal site." Where, what led to the decline of personal station, the gap between the individual station will die? Webmaster Network SEO Team Heguijiang Combined 2012 Team SEO Diagnosis Business Situation Analysis of personal views.

First: the perfect search engine

A: First of all, 6.28 in the event of the right to drop the site, and the main reason for the right to Fall is "collection, repeatability" problem. After the last drop in power, even a large number of sites even more than half a year later still no signs of recovery, or some sites as always included, but in the weight is not promoted.

B: The second is in late August on the "link problem" by Baidu down the right of the site, on this: a large number of linked trading sites, the site of the purchase intent and use Sina, Baidu space and other blogs for mass, or the use of SEO optimization software bulk Mass site is also uprooted. In addition to some of the low quality of the chain of sites, also affected, like the purchase of the release of the "video chain" impact on the user's information experience of the external chain site. In the past, the media can be free to insert links to enhance the weight of the site, but now more emphasis on the nature of the article and the relevance of the site.

C: Baidu Statistics SEO recommendations, Baidu index query, website speed diagnostics, as well as the new "outside the chain analysis, crawl anomalies" there is also worth mentioning the "Web site Revision tool" to 301 redirect optimization; Dead link submission and not included URL submission. It can be said that in the 2012 years of Baidu in terms of technology has been greatly improved. Some of the past means, in the future I am afraid it will be difficult to have a useful!

Second: The problem of technical bottleneck

As we all know, Webmaster Network SEO team is to "SEO diagnosis" started, the current eye extends the ranking of keywords, website consultants and other services. Here we share our data analysis over the past year.

The team has had about 500 sites diagnosed in the past year, and about 80% of the diagnostic analysis options for "weight reduction issues." None of these sites has a common problem: the site itself is not optimized, or there are fatal optimization problems. For example, error optimization results in a large number of low quality pages appear, or the relevant optimization of the use of labels incorrectly lead to the suspicion of cheating.

This shows: If the site itself is not perfect, it will be very difficult to truly foothold in the Internet, a precarious today a not perfect site will be in jeopardy. And all this, ubiquitous in the personal site, in the technical difficult to get further improvement, the gap between the personal site how to survive? Technical problems must be the present and future absolute constraints.

Third: The strength of the competition

In today's Internet, what other keywords have not been excavated? Which profit keyword is no one to do? I dare not say 100%, but it is certainly a treasure.

Looking back, today's Web site construction and rankings, difficulties and challenges are increasing. And all of this has changed in recent years, and it is not difficult to build a profitable website by 08, and even a movie station that automatically collects updates every day can get a lot of revenue. And now? With the increasing number of netizens and the increasing demand of netizens, as the saying goes, "where people can make money", the network is such a platform. Today more and more enterprises begin to transform from the entity to Network marketing, and involve all walks of life!

In order to enhance the ranking of the site, the company spared no expense to hire professional SEO optimization engineers, in order to enhance the ranking of a large number of money to invest in a variety of optimization and cooperation. A business station can complete dozens of or even dozens of the original to the search engine to enhance the trust of the site, and one by one personal site it? How many individual sites can make a difference in this cycle? And we can also have reason to believe that in the future, the search engine natural ranking more fierce competition, will be further reflected.

As a personal webmaster you are powerless? Of course, we do not rule out a part of the personal site is very good, and even become the industry leader. However, the vast majority of the webmaster is hard to truly green in a little red in the fore. The future of the webmaster How to further development of the road?

First, we think: If you do not have strong hard strength, then the starting point of the site must be high, what is the starting point? itself in the site of the structure optimization, and this point in the future search engine rankings will be further reflected. In each day the same resources efforts, station optimization more perfect site, ranking situation will certainly have advantages!

Second: The world of the popular, in the Internet competition is the same, some sites themselves are not high, but each month's income is still very good, daily traffic is still not bad, this is the user experience on the efforts! The construction of a "trafficking" in the heart of the site than interception "Spider" more appropriate!

Third: As a personal webmaster, must give himself a good positioning, only in order to build a clear location of the site. As the saying goes, how big ability to eat rice, want to make money may not necessarily do hot keyword, want to do not necessarily have to start from the flow of traffic marketing conversion rate is also very important.

IV: Demand Analysis, we say a very simple example, hao123 was not also a personal building out of it? And what is the success of it? In that era, to meet the needs of the current user, so it succeeded, is so simple! And now, though some of the opportunities have already changed, But know that people are a kind of animal that will never be satisfied, and after having a good, you still want to have better. Like the rumor of the end of the 2012 world, is there really the end of the world? But there are still people who rely on the so-called "Noah's Ark" to shake hundreds of billions.

How to survive the 2013 's personal web site? Is the test, is also the opportunity, and the computer before you have done this preparation? As on the author made a little humble opinion analysis, but I hope to adhere to the webmaster still perseverance a little inspiration, a little advice.