Whether the introduction of social games to the microblogging platform can enhance user relations

Now, when it comes to micro-blogging, we are no strangers, we are concerned about the status of the current issue, and talk about micro-blogging entrepreneurship, everyone is concerned about the seemingly only microblogging marketing. In fact, Weibo is a brand-new social network platform, it put people's social life on the net, also put the network related people and things organically linked up. Weibo has completely subverted the traditional user analysis, marketing and application offering, so the microblogging business opportunities are enormous.

Faced with such a huge potential microblogging, people's understanding of a process, micro-blogging business deepening also has a process, step-by-step, you can see the micro-blogging entrepreneurial opportunities are as follows verified:

Weibo Marketing 2.0: Customer relationship management based on social relations

Weibo is characterized by popularity, high activity, easy interaction, individuals and businesses can find their own positioning. Therefore, Weibo is really a good platform to help businesses maintain user relations, enhance corporate image, and even promote products. But the core of this is the establishment of a business and the user's equal interaction relationship, rather than the business blunt to the user to sell. We include this more high-tech, socialized customer relationship management, called Microblog Marketing 2.0, whose core features are as follows:

1. The merchant is a member of the social group of the target customer

Weibo is like a map of the real world in the network. Businesses need to do is not to use promotional to isolate themselves, but with their target customers in the same social group to form a long-term identity and values of mutual recognition, so as to integrate into the social life of the target customers.

2. The systematic application of influence marketing

With microblogs, the way in which influence spreads and key figures can be clearly demonstrated. The use of social network analysis to find experts and friends, so that they systematically participate in marketing communication, will give birth to new real-time, advertising and news events integrated social advertising forms.

3. Use of more technical tools

With Weibo, the maintenance of customer relationships can be achieved more through technical means, such as the use of Sina's lbs function, in the customer into a certain distance from the merchant, businesses can send discounts, new products such as promotional information to customers.

Application development based on social relations

1. Social Information Aggregation

Sina Weibo has a congenital flaw: information is short-lived. Weibo has greatly increased the amount of information we get, and the degree to which everyone is getting the message is greatly increased. The elimination of this fragmentation relies on personalized information aggregation.

For example, Mr. Xue, a very famous angel investor on Weibo, has the habit of getting up early, every day when you get up, you will be able to forward the valuable information of the day Micro Bo, because he sent the time earlier, at least during this time, no other information fragments inserted to affect his fans read his forwarding, so for his fans, Twenty or thirty messages in the morning are complete information-Shire (Weibo) review.

2. Social Games

Originally in Happy net, everyone online grab parking spaces, farms, crops and other social games, may be transplanted to Sina Weibo, because the essence of Sina Weibo is based on relations.

More importantly, with social and interactive elements, the original simple game will be reborn. For example, two people in the Micro Bo go, the game screen left Micro Bo chat everything as usual, the right can show go chess board, and the players can send a notice: We play chess, welcome onlookers. So that their fans can choose to watch: Fans will display their chess board on the screen, and can use micro-blog comments. In this way, a game of online Weiqi has become a small microblogging live.

In technology, Sina has gradually solved Solomo three aspects of the problem, in these three areas have provided sufficient technical support, now the only constraint we developed a rich application is the imagination.