Whether the marketing era of two-dimensional code can create the peak of marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Speaking of two-dimensional code, I believe we are not unfamiliar, someone has heard, but do not know how to use, some people will use, but do not know it can also promote marketing. Recently many advertising alliances through the micro-letter two-dimensional code to provide attention, accumulate popularity.

Two-dimensional Code marketing platform is an electronic coupon as the core to assist enterprises to promote the platform, enterprises, businesses through this platform to create marketing activities, the establishment of rules of activity, according to the type of marketing activities to provide coding, hair code, validation, performance statistics, evaluation of Exchange services. Widely used in group buying, integral consumption, discount coupons, VIP vouchers and other services, to two-dimensional code as a link, the integration of mobile Internet, automatic identification technology, accurate delivery coupons, electronic means to promote and help enterprises achieve precision marketing. Enable the activities can be evaluated, controllable, good experience and safety and environmental characteristics to meet the various business models and marketing activities of electronic support.

Now many well-known products have entered two-dimensional code marketing, the following details of the classic two-dimensional Code success stories:

Case one: Taobao Mall two-dimensional code shopping

Two-dimensional code is Taobao's latest online shopping method. Users only need to have a smartphone, and install the designated software, you can use the phone's camera to brush "two-dimensional code", and then directly through the mobile phone shopping. Now Taobao has more than two dimensions of the store, for each commodity also has a corresponding two-dimensional code. In other words, the future of online shopping is no longer limited to computer monitors, subways, shopping malls, communities, elevators and other places can be hung led screen can be displayed, as long as there is a "two-dimensional code", users open a mobile phone can be directly a brush shopping.

Case two: Starbucks coffee "cheer" two-dimensional code

Coffee giant Starbucks into the micro-letter, a new way of interpersonal interaction and communication! As long as you search in the micro-letter "Starbucks China", or sweep (two-dimensional code), you can add Starbucks China as a friend, just send a emoticons, Starbucks will immediately reply to your mood, instantly enjoy the Starbucks "Natural Awakening" music album, Get a track that is tailored to your personal mood. Mobile New Media + two-dimensional code of the new brand promotion model, will be accurate user groups from the store to the line, and then continue to promote the online interaction with the user, conveying corporate information, cultivate new consumption habits, which for the promotion of brand value is extraordinary.

Case three: Victoria underwear "Temptation" two-dimensional code

The famous lingerie brand Victoria made a very stylish outdoor advertising, in the model chest covered with two-dimensional code, advertising copy is completely full of temptation-"reveallily ' Ssecret" (Lily's real secret), so that you can not wait to pick up the phone to shoot two-dimensional code, The original two-dimensional code behind is Victoria's Secret underwear, really as the slogan said, "More sexy than skin."

Case FOUR: Verizon launches a game worth sharing

Verizon recently made a successful promotional campaign, boosting sales by 200%. After the store customers scan the two-dimensional code, they will share their game information on Facebook. If a friend buys a Verizon phone via the link, the original customer has a chance to win a smartphone. Verizon invested 1000 of billions of dollars in return for 35000 of dollars. In addition, Verizon has added brand awareness to 25,000 Facebook users.

Case five: Turquoisecottage bar with two-dimensional code for the entrance seal

Turquoisecottage is a bar in New Delhi, India, to give customers a good night. They put in the seal of the store and replaced the traditional pattern with a two-dimensional code. Turquoisecottage said his creative seal was called Buddystamp.

Case SIX: Tesco buys a new shopping experience

In South Korea, the retail giant Tesco has launched a "mobile supermarket" in a bustling subway station where consumers can quickly scan for the goods they need to buy. In the evening, when they came home, the goods had already been delivered, and Tesco quickly became the leader in South Korea's online retailing business. But this kind of marketing method at present also for the domestic comprehensive shopping website "one shop" to study, in Beijing and Shanghai Subway and the public transportation station carries on the small-scale promotion.

Two-dimensional code Innovation marketing idea, whether can create the marketing peak? For most media and electric dealers, shopping in two-dimensional code is only a small part of the attempt, the wait-and-see attitude is far greater than practice, the biggest obstacle is not technology, but marketing and nurturing. On the other hand, the operator support is not big enough, the mobile phone terminal is not popular, mobile phone platform identity is difficult to identify the reasons for businesses to wait and see. From the payment side, Alipay has been actively promoting two-dimensional code shopping, his advantage is to be able to directly tied to the payment.

Now it is not good to judge when the two-dimensional code scan can be mature, it may take 1-2 years, but there are already a lot of two-dimensional code scanning applications, such as scanning the menu discounts and so on, there is such a market stimulation, there will be more and more people to use.

This paper comes from A5 Advertising Alliance www.admin6.com