Whether the system integral is important to the electro-commercial business

The site is always looking for the best balance between the site owner's goal and the user's needs. Too much of a goal may affect the user experience (such as Facebook has to abandon the beacon AD system because of the user's objections); At the same time, what all listen to the user must be tired of their own (batting on foot with more intense competition, Zappos one of the long board "service" may eventually touch the ceiling End up exhausting themselves.

Integration System is the branch of the customer CRM, the integration is not the goal, as a customer website, our essence is to sell more goods, more repeat customers, so as to make more money. Integral is just a means. In addition to inexpensive, performance on the web side of the user needs and what?

Although the integral is not the core function in the whole customer system, it is the extension function of the business level, but it is involved with goods, orders, members, report statistics and financial modules. If not planning well, at the same time many things do not come down, the consequences are very serious, you understand! The usual result: as the business progresses, suddenly one day you find yourself not thinking clearly, and then constantly let the program change the business logic, changed to later programmers confused, you are also confused. Another situation is that your programmer is very good, the system is well structured, make all the features configurable, scalable, the result is that upfront need to spend a lot of time on system development, you can not afford.

No nonsense, get to the point. The main purpose of this article is to make you think about the following questions:

1, my website needs points system? What's the effect?

2. What are the ways to get points?

3. What are the points of consumption? What is the right place for the future?

4, through the analysis of integration dynamics, what can I do?

5, I need through which channels, what data to understand the member integral dynamic?

(some sites are linked directly to the membership level, such as the SHOPEX system, the membership level varies with the integration, or there are 2 sets of integration systems.) Both of these situations are not covered in this article. )