Whether the traditional enterprises should develop their own business system

Alibaba incident sparked the industry from all walks of life crazy discussion, there are revealed, for Ma Yun's values pain under the killer applause, but also for the courage to bear the responsibility of Wei applause. In fact, this incident finally revealed the business model of business-to-business mishap on one hand, after all, in E-commerce models, the business-to-business model in the technical content is really not high, about this I was in Alibaba acquisition million nets when the author of "Million Nets is Alibaba's number of straws?" ". Of course, this is not unique to the company of Alibaba, the main business is still the problem of the profit model, Ma Yun was originally sent to the hope by Wei Zhe to adjust and innovation, four years not only did not have a very good account, but also make a fraudulent customer incident, so in order to Ali the future of the group, MA had to tears Chop Wei!

But then, when I communicate with friends in the industry, they actually think that independent of the company does not have any technical content, only feel like Taobao Mall, cool days such as the B2B2C model needs better technology to support. And then discuss the traditional enterprises to enter the electrical business what kind of business system? Do you want to develop the Business-to-consumer system yourself? Even expert-level friends assert that, from his case, anything that does not develop its own system is not able to do it!

I do not agree with this point of view, after all, the traditional enterprises to develop their own business system will encounter the following problems: 1, lack of technical personnel: most of China's traditional enterprises in the information level is not high, many enterprises are not more than 100 technical personnel, but also most of the processing of traditional systems, POS\VRM\WMS\CRM and some financial systems. These people do not have direct web-level development, either two training, or re-recruitment, 2, management and technical personnel difficult: technical staff relatively introverted, especially in the network increasingly frequent communication, face-to-face communication will be weaker, and most of the heart delicate, more persistent in their own ideas, do not like to be system constraints, And in the technical personnel to seek greater than supply market environment, the technical staff are not worried about work. That is accustomed to through the system management business staff model under the traditional enterprise, want to manage the technical staff is obviously much more difficult; 3, human cost is too high: now the demand for web-side development technology personnel not only in the company, but also in the mobile Internet, the open platform of the portal are constantly pushed higher In addition, China's education system to the technical personnel of the imperfect, there is a serious demand for greater than the situation. As a result, the human cost of technical personnel in recent years has become more and more high, for the traditional enterprises still in the groping period, it is obviously unbearable weight; 4. Continuity of work: as the development of the company in the early stage of the workload is particularly large, in the middle and late into the maintenance and operation period This kind of work is not as strong as the business work of continuity and inertia, this feature leads directly to the development of the Business-to-consumer system after the redundancy, if the layoff will directly lead to the initial stage of the production of the project has been hit, if not to lay off the burden of too much management risk and human costs.

From these four aspects, it seems that the development of their own system is difficult, through more than 8 years of electrical business experience and the traditional enterprises to do the deep experience of electrical business, I have a few suggestions: 1, from the scale of investment to make decisions: if the investment scale is real in billion and tens, in order to ensure the progress The proposal is to build up your own technical team and work with the professional level of the large-scale business-to-consumer mature system. In 2010, I contacted the most of the system mainly IBM, founder and concentric round three, these three systems can be said to have advantages and disadvantages, with my profound experience objectively simple introduction: A. IBM: Its Business-to-consumer system in the United States has some successful experience, at present less successful experience in the country, really involved in the implementation of the whole is suning easy to buy, but from my contacts, their project leader is not very familiar with the technology, but the overall project management capacity is still relatively strong, This is also IBM's emphasis on the whole project management implementation plan, as a result of the implementation of the face will extend to the financial, traditional systems, business processes and system establishment, although for the early stage of the enterprise is very easy to labor, but in the late to the enterprise is very unfavorable, after all, outsourcing for the enterprise is a learning and mastery, external for internal use process, If the early stage of their own various links too little, on the one hand, outsourcing companies in the understanding of the limited premise and the needs of the enterprise will certainly be biased, on the other hand, the outsourcing company gradually withdraw from the internal confusion. IBM is also the most expensive in terms of fees.

B. Founder: Now I am responsible for the Oriental Home building Materials E-commerce project is directly with Fangzheng cooperation, for their objective point is that the technical strength is not covered, I put forward from the business perspective of a number of innovative ideas, whether they are onstage or backstage to achieve all let me very satisfied. But in the project management and the project process report is really to make people more silent, this may also be no full-time project manager involved, the technician to do the project manager has a lot of room for improvement, fortunately their cooperative attitude is particularly good, so can very good communication, this is obviously very important. Founder of the charge is moderate, oriental home of Oriental Livable Network has entered the beta stage, other domestic well-known cases including Gome Mall and Red Children's two renovation projects.

C. Concentric Circle Software (DBC): and Concentric Circle CEO Zo Jiahua is in a electric business annual meeting, people are very humble professional. By contacting him, we know that concentric circles is a professional online retail solution provider. The main business includes online retail related operations consulting, large-scale consumer system before and after the development of the platform, marketing and promotion. Company research and Development of the Ors online retail system in the domestic leading position, the system fully support the acquisition by Tencent Xun Nets, Taobao first men's Justyle, Xiamen Airport group million Xiang Mall and other large enterprises. Because of their rich experience of Taobao's big sellers and traditional companies, the development momentum in 2010 is very good. Concentric circle Price is very high, if not to know them too late, I will consider working with them, billion, tens and millions investment companies can consider.

Of course there are many other systems, some of the domestic success of the experience is too little, some open source free system is recommended to invest in the following million use, after all, million investment in the beginning should not be invested in technology too much, in the upfront money to spend more in the selection and marketing promotion. But in the middle and late stages, because the open source system is carrying the order quantity and the flow is insufficient, obtains the new investment or the development momentum good profit high situation, must begin the planning to carry on the system structure transformation in the technical, through with the above three everybody system cooperation then gradually establishes own technical team form to develop.

2. Making decisions from the existing technical staff structure: If your technician is based on a traditional, non-web-oriented person, it is recommended that you first choose to outsource to develop your system, and then recruit web-side technicians in the process and work with the traditional people in the outsourced company, even if you're watching When we talk about outsourcing partners, we should also talk about training issues. This is the time to outsource a few months or a year to the end of their own technical team is gradually built up; If you do not have a technical staff, then my advice is to recruit at least 10 technicians to do the first time with the open source system to do two of the function of the development, After the development of a period of time to allow outsourcing companies to intervene, this investment is billion, tens can not be considered.

3. Other business from the company to make decisions: this aspect is to match the previous work continuity, the traditional enterprise in addition to the establishment of the demand for business shopping mall, in the web side of the information is very low, then include such as corporate official website, internal OA and so did not establish words, is to increase the input of technical This kind of investment will also have a great effect on the other business of the company in the following 3-5 years, which will ensure the continuity of the work.

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Generally gives you some advice from these three areas, which are also derived from practices that proved to be feasible and cost-effective and efficient. In addition the traditional enterprise to enter the electrical business is a systematic project, must do early think clearly and do a minimum of 1-3 years of planning, from the system development, operational maintenance, marketing and other aspects of comprehensive consideration, any word or so-called case in fact in the electrical business of this emerging industry are not very reliable, The basis of the understanding of their own and the needs of the comprehensive assessment after the decision, of course, many and the industry and outsourcing companies, such as IBM, founder, Concentric circle of these exchanges and ask them to carry out the early analysis is also an effective way. (Original link: Zhong http://ibaidu.org/post/168.html)