Which companies are winners after the price war?

Since April, two rounds of price wars have left countless companies concerned and engaged. From the first point of the price war, Suning easy to buy, announced to invest heavily in the price war in the Amazon China, to have never been involved in the price war Xun nets, new egg nets, and then to various types of non-electric business sites, in addition to comparison site a Amoy network, even Cheetah browser, 360 speed browser also developed a parity plug-in. On the battlefield of the two-wheeler price war, which companies have become winners after the waves have been swept?

Suning easy to buy

Electric dealer price war-maker

Traced to the beginning of this year in April, the "most fierce price war" may come from Suning appliances (002024, shares bar) vice chairman of the Weimin "will be staged" storm-style "price war."

In the middle of April, just won 5.5 billion yuan of the directional issuance of Suning appliances announced the beginning of "51" crazy promotions, the first announced the investment of 1 billion special supply hit the "51" market, and then invest 1 billion yuan to establish the electrical business headquarters. According to Weimin, Suning will support Suning easy to buy the first sprint to the industry.

The "E18" of Suning may become one of the direct reasons for the outraged of Beijing east. Because almost with Suning announced the beginning of the promotion, Jingdong Mall and everyone electric supplier signed "History of the largest" 80 billion yuan order back to suning easy to buy, so, two real start "anyway", until "6 18" peak duel.

A few months later, "8 15" price war again let Suning easy to buy the name into people's vision. Jingdong Mall Point list pick Suning easy to buy, let originally had dissipated price war battlefield suddenly more gunpowder.

Mall

From passive beatings to active attack

Throughout the two price war, Jingdong Mall are important participants, but from the "6 18" to the "8 15" initiative, Jingdong Mall attitude, location have changed, but the same, Jingdong Mall has been Su Ning, Gome, Ali and other groups of "the attack."

In May this year, in Suning easy to buy, Amazon China and the cat's "Public challenge", Jingdong Mall only announced that "take out 500 million yuan on home appliances goods to let". Although the rich, but this is interpreted by the industry as Jingdong Mall for rivals to provoke a 3C price war response. From April to June, the price war to unprecedented scale and real price reduction, so that consumers have creators carnival.

This time it's different. August 15, Jingdong Mall CEO Liu a micro-blog ignited a new round of price war. But with the last "real price" difference is, according to a Amoy network and the comparison of netizens, the price war more like "marketing war", prices did not appear a sharp decline. Although posture is better than the previous round, but consumer confidence seems to start to be inadequate.

A Amoy net

From aloof to fanning the flames

From May onwards, shopping search site A Amoy network began to rob the thunder of the price war. Since May, a Amoy network Sina official microblogging began to publish frequently "one Amoy industry dynamics" and "one Amoy monitoring" and other information.

During the price war, consumers on the price of unprecedented sensitivity to the site's loyalty and viscosity has been reduced to an unprecedented start in Jingdong Mall, the cat, Amazon China, Suning easy to buy, Gome Online mall, Bowser nets, Xun nets, Dangdang and many other power between the swing. Shopping search site as a Amoy network, the opportunity to seize the price war crazy to promote its "shopping search" convenience, and timely release of data for the media, on the one hand, embodies its voice in the industry, on the other hand, also let their own brands have been widely promoted.

The end of the price war, the final result is that the home appliance dealers did not taste in the price war too much sweetness, but a amoy net traffic growth is 10 times times.

In the "6 18" price war tasted the sweetness of a Amoy net, in the "8 15" price War Again "upgrade": not only in the first time to open a comparison platform, but also modelled on the Olympic medal table did "electric Dealer price war medal table", the 7 mainstream manufacturers of the price war live.

Xun Network

Halfway through the process of biting gold

Tencent, after the integration of the Xun net before the unknown. At the beginning of the last round of price war, Tencent integrated Xun, and put 500 million yuan into the price war. Subsequently, Xun network by virtue of Tencent's platform advantages, began a high-profile expansion.

In the absence of market pressure and the pressure of return on the premise of the Xun network from 3 C, home appliances category, to take low-cost reimbursement measures. Price and logistics advantages, so many consumers quickly familiar with the name.

A few days ago, the reporter not surprised to find that the Xun network not only some of the merchandise marked "Xun price", but also annotated with the goods in Jingdong Mall and Suning easy to buy prices, as well as the current inventory "consumption progress bar."

The latest development is, Xun Network CEO Bu Guangzi said, starting from August 15, Xun net of the holding side Tencent has increased the Xun marketing efforts. Xun that, backed by Tencent's support, Xun network at least 3-5 years will not have a profit requirement. In order to deal with the next and Jingdong in the 3C field of positive competition, Xun at least 1 billion yuan this year will be issued at the level of procurement plans.

Gome

"The most honest" active combatant.

After the incident, Gome to comply with the style of no longer publicity. However, the head of the incident, Huang Chen control of the dispute or let this once "Big Mac" can not avoid the downhill path. Especially in the first half of this year, the first loss in eight years, but also to the outside world of Gome have a variety of speculation.

In the current economic and industry downturn and the rapid development of the electric business, "Yeh" gome management urgently need to find a breakthrough.

In fact, there have been rumors, Huang Guangyu in prison to change the current situation of the electricity business through price war. When Mr Huang used the price war to lay the glories of gome, it also allowed Gome to take the initiative in the August price war, trying to reshape Gome's influence in the industry.

But Mr Huang may not have imagined that today's rivals are a bit more cunning. Be Liu ridicule for this round of price war "Shoeshine" Gome, may be angered by opponents, although the emergency war, but online under the fast response. By virtue of the procurement scale and price advantages, the price of the consumer found that the United States, the most real prices, supply also has a guarantee. However, the opponents of low-priced products are frequently out of stock, or can not purchase orders.

When the main battle for the August price war was mixed, gome, especially Gome online mall into the consumer's eyes.

Commercial newspaper reporter Chong Xiao Meng Wu Wenji