Which enterprises are most willing to burn money, a certain non-electric business mo

Electric Business Industry "Public Enemy" Liu yesterday to put malicious words: "Three years 0 gross margin!" ...... To ensure that more than Gome, suning chain at least 10% cheaper than ", the death of Su Ning Gome's intention." And the intriguing thing is, just completed 4.7 billion yuan to increase the Su Ning, yesterday again announced a as much as 8 billion yuan to raise capital plan; coincidentally, Gome yesterday also to Yangcheng Evening News reporter confirmed the sale of Gome's news. Both of these actions are interpreted as "for the Electric power transfusion", the electric business between the fighting seems to have been from the price war to upgrade to the tragic cut wrist war!

BEIJING-East bled to death in Suning Gome

Liu yesterday on Weibo said, "Jing dong everyone electricity three years 0 gross margin!" If within three years, any of the sales personnel in the electricity plus even a dollar margin, will be immediately dismissed! From today onwards, all of Beijing East Electric guarantee than Gome, suning chain cheaper than at least 10%.

More ruthless, he also resorted to the campaign to mobilize the masses. "Now will be in the country to recruit 5,000 U.S. and Soviet price intelligence agents ... Any customer to Gome, suning buy everyone electricity time, take out a mobile phone with Jingdong client parity, if less than 10%, price intelligence agent on-site verification is true, Jingdong immediately cut prices or on-site coupons, to ensure a cheap 10%! Retirees are welcome to register, a monthly salary of not less than 3000 yuan. ”

The harsh words, a micro-blog uproar. Continued loss of Liu seems to take money is not money, there are netizens play asked: Jingdong 0 Gross margin is "Lei Feng" or "Huang-style"? Su Ning Tesco executive vice President Li Bin also in opposition, replied that "Tomorrow (August 15) 9:00, Suning will start the most powerful promotion in history, I will be able to help Liu in advance, exceed the completion of the reduction of efficiency objectives." ”

Liu immediately issued micro Bo: "Starting 9 o'clock in the morning tomorrow, Jingdong Mall all the big home appliances prices than Suning line cheaper!" ...... If Su Ning dares to sell 1 yuan, the price of Jing Dong must be 0 yuan! ”

Electric dealers ' Fierce fighting has heated up

A year ago, Jingdong has not been in the eye of Gome, but now the two have been completely unable to bypass such a strong opponent, in its offline stores are encountering bottlenecks, even more so.

Gome has issued a profit warning, which is expected to receive a net loss by the end of June this year. This is also the first time since its 2004 listing in Hong Kong to appear in the interim performance losses. Share prices have even fallen to their lowest level in history. Suning's report also showed that the shareholders of the listed company's net profit of 1.744 billion yuan, a sharp decline of 29.49%. Among them, the chain store sales revenue than the store year-on-year decline of 10.38%, the line store growth exhausted state.

In this situation, Gome Su Ning will be a new round of growth hope on the online channel, and from the beginning of this year to continue to the electricity business to smash money. To Suning as an example, a promotional discount to 1 billion yuan, the thought can be dragged to death has never been profitable jingdong, do not want to be Beijing East Step Press.

The shares of Gome and Suning fell sharply yesterday as news of the massive price war in Beijing and East came out. Suning Appliance (002024, shares bar) was close to the fall, closed to 5.88 yuan, down 7.11%; Gome's share price is again down the historical lows, closing down 1.37%, reported 0.72 Hong Kong dollars.

be forced to send blood to electricity dealers

Under pressure, Gome Su Ning had to scramble to reserve ammunition, to make a protracted battle posture.

Yesterday, Suning appliance issued a notice, to issue no more than 8 billion yuan (including 8 billion) of corporate bonds, to supplement the company's operating capital and adjust the corporate debt structure. This is only one months from the completion of its 4.7 billion yuan targeted fundraising.

Although Suning Electric appliances vice President Weimin yesterday in an interview with Yangcheng Evening News, said: "This fund-raising is not used to fight price war, but for Suning appliance mode change, technological innovation, logistics operations and other future business models and service capabilities to upgrade." "But it is widely believed that Suning, who vowed to fight the price war, will not be able to use this part of the money."

Su Ning's old rival Gome did not choose to raise money in the stock market, but sold "property" to win more cash flow. In Su Ning announced the fund-raising plan on the day, there is news that the United States and HNA Group on the sale of Gome dealers to negotiate, the price does not exceed 6 billion yuan, only the original price of 50 percent. Yesterday, Gome held to Yangcheng Evening News reporter confirmed the news, but at the same time denied the "50 percent sale" of the argument, said "price far more than 6 billion yuan." Industry insiders believe that Gome is also in the price war reserves "ammunition." There is no doubt that the major electric dealers will continue to play inextricably for quite a long time.