Consumers buy powdered milk at a supermarket in Hong Kong. Trans-national milk powder traders to our correspondent all Shanzhai "original imported" milk powder a fishy Australian Dairy industry bureau chief executive teaches Chinese consumers how to distinguish authenticity August 9, this newspaper has reported imported milk powder "factory outlets", "wholesale prices" are deceptive tricks, the report published, many readers to reporters feedback: overseas purchasing risk, Have to turn their eyes to the expensive overseas "imported" milk powder. However, the reporter learned that the "original imported" milk powder also can not make people absolutely relieved. Long-term engaged in milk powder import and export business traders to our reporter all the Chinese milk powder import industry problems, the Australian Dairy Industry bureau chief executive Harrison in the interview with this reporter in detail how to learn "burner", to identify the authenticity. Ian (Note: "Ian") has recently traveled frequently between China and Australia, busy with an Australian milk powder brand in the Chinese market. He is familiar with China's rigorous inspection and quarantine system: "There are only a handful of strict degrees in the world." "For the first time to enter the Chinese market, the Australian brand's China sales director Jackie (note: The following translated as" Jackie ") Big shout" unbearable ":" This may be the highest standard in the world. " "Entry: China standard world's highest in Jackie's view, foreign milk powder into the Chinese market is complex and rigorous procedures." By the recent Chinese domestic "Nanshan milk powder aflatoxin M1 exceeded the" incident, her milk powder than the conventional procedures for more than a check. In the "Customs clearance" on the way, only on the test of milk powder cans, are twists. "First of all to do the Chinese commodity inspection records, the Chinese customs will not allow the introduction of pure English milk powder cans, must be affixed to China's legal label and Chinese logo, all the nutrients to translate into Chinese; Jackie said, in order to milk powder cans, she prepared in advance for six months. English translation into Chinese must be in accordance with the rules, the rules are set very thin. "Even milk cans on the size of the font is required, if the appearance of unqualified, even if the milk has been shipped to the Chinese dock, will be back." Jackie has experienced a "rejection", more cautious, for fear of error again. "It was rejected because the fonts on the milk cans were too small and irregular. Because the milk powder itself does not exist quality problems, so did not be destroyed on the spot, but asked us to recreate the appearance of packaging. "The outer packing is qualified, next carries on" The Wharf Sampling Inspection ", examines the sample sample, determines the general detail to have no problem, then sends to the inspection section to examine. Jackie said she was trembling: "For imported milk powder, Chinese customs standards may be the world's most stringent." The United States, Australia and other countries, generally only check the bulk of the elements, such as milk powder contained in the protein, bacteria indicators, such as the elements; China more sophisticated, even trace elements, ' 10-6 of the level of the element must be tested. One of the substandard, will not let your milk into China. "In the experience of the world's highest standards," the heavy test, Jackie's milk powder finally smooth entry. Market: Shanzhai "original imported" milk powder infestation because of the difficulty is higher, Jay Keizo ClothingBusiness of the brand has not been in the Chinese market, this time, Jay Maggie prepared to do a full preparation for the Chinese market, the preliminary investigation lasted two years. "There are many different places. Jackie surprised in Guangzhou full street mother and child supplies shop can sell milk powder, in the EU countries and Australia, and there is no special mother and child supply chain, milk powder only in authorized supermarkets and pharmacies are available for sale. "Even in supermarkets, there are only two or three columns of containers, far from China so prosperous." "The competition is too fierce, Jackie had to start thinking about sales channels, to find a good sales platform or a good distributor, as she opened up the Chinese market is the most important part; Before that, she did not consider this issue. Jackie "passes hurdles", through a layer of scrutiny, smooth customs clearance, participated in a dairy expo held in Shanghai, the normal exposition aroused her greater concern. The exhibition on the display of many milk powder brands, are playing "imported" label, Jackie Analysis that they are "irregular". "It may be possible to cover the layman, but it will never deceive the connoisseur." Jay Kizhin said. At the exhibition, she carefully read some "original imported" milk Powder Certificate of origin, see the trick. In the introduction of a milk powder, in English marked "Import from ..." (Note: imported from a certain country), but in the Chinese translation, this important source of information is "missing". "The truth is: Its milk source comes from abroad, but powdered milk is divided in China or other countries." Jackie told reporters. In addition, there is another situation: "The certificate of origin is true, actually is the Chinese brand, they just set up a factory abroad, made a point of local raw materials began to produce, turned into a ' original import '." "It is unfair to the pure original imported products, but also to consumers of deception." "In the second case, Ian is aggrieved," it is different from the original imported products, the certificate is not accurate, but consumers can not be accurately screened. He added: "What is more, I do not know where to buy fake goods, the origin of the" fuzzy treatment, so that the layman can not see the brain. "Risk: Imports are just raw materials Ian learned that because of China's" imported "milk powder market potential is huge, many overseas Chinese have to do the milk powder business. They incorporated companies overseas, opened a shop and then began selling infant formula to China. "They shipped the raw materials to China and then split it." "Ian introduced the mode of operation of these overseas Chinese," through the network, or abroad to receive orders from China, and then shipped from the country's factories, their milk powder cans impressively hit the ' original import ' label. "As long as the separation, there must be quality risk." "Jackie so judged," imports of powdered milk, shipped back to take in bulk ' powder transport ', closed and sanitary nature is not a good canned. "" In the separation, will be ' two exposure ', two exposure will contact with the air;The milk powder pours out again to install, this procedure also certainly must have a delay time, the craft is advanced, the bacterium level also can have the change. "In addition, there is an easily overlooked factor, that is milk powder cans." "Milk cans require a very good sealing process." We have inspected several Chinese milk powder cans manufacturers, and the samples they sent us did not meet our standards. "Jackie Introduction, in Australia, Canning and making board is a trade secret, quality can not reach the standard will affect the shelf life." Guangzhou, managing director of a trading company, said to reporters, "Juliet," a disturbing thing: "There is a self-proclaimed ' imported ' milk powder brand, actually just imported raw materials, and then in the northeast of a factory for the separation, in order to reduce costs, but also blending rice paste. All the cost of a can of milk powder together is only about 30 yuan, but in the maternal and infant supplies shop, the product sold to more than 200 yuan, and sales are very good. ”
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