Which startups are most likely to be bought by giants?

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The direction of the Internet giants ' mergers and acquisitions is basically along three chains.

The first chain we call the portal chain.

Because the Giants are most concerned about making themselves the total gateway to the mobile Internet, the portals of the mobile internet include search, instant messaging, navigation, browsers, apps, information security, video, gaming, reading, community, and so on, so these giants continue to expand their portal systems almost uninterrupted.

For example, Tencent through the acquisition of mom nets and love to help the network, make up their own in the structure of the customer base defects, of which the mother network is focused on mother and child, pregnant women such a group, to a certain extent, to make up for the structure of Tencent user group problems. In addition, Tencent also acquired Kang to further consolidate its position on the forum-type community website. At the same time, perhaps by the impact of the 3Q War, Tencent launched its own security management software, trying to the safety of the tree in the field of a dam.

It is more urgent to broaden the portal entrance width is the electric business platform. Electronic Business platform is not the mainstream of mobile internet, in the long run, if you do not want to controlled, you must have their own flow entrance. You can see that Alibaba in this area with obvious force, including the injection of Sogou, strengthen the layout of the search engine, as well as the injection of Renren, Sina Weibo, broaden the SNS in the field of the portal, inject gold map, strengthen the position based flow import.

The second chain of giant mergers is the value-added chain.

This more typical cases include, Baidu Harvest Qi Jia Net, and Tencent shot more, has acquired or injected into the F group, Carat diamond, good music buy, high friends, box-office network, such as, Consumer-to-consumer, or group purchase website. There is only one purpose behind all investment: to cash in the flow or to add value.

The Giants, in addition to exerting power in the field of electricity, let their own flow of cash, in other expanding emerging areas also frequent shots. In the field of line tourism, Baidu mergers and acquisitions where the network, Tencent mergers and acquisitions and the same process network, are also aimed at the online tourism is expanding the market scale.

The third aspect of the Giants ' exerting force is called the content chain, which is to go upstream.

In the investment layout of the Giants, it is important to maintain a good online experience of customers, so the investment in content is often the focus of the Giants. In this respect exerting the most fierce when pushing grand, Shanda through the game "legend" to lay the chief portal status of China Interactive entertainment, and began to the online Disney transformation process. In recent years, in the field of literature, the grand capital injection or the acquisition of the Reading Network, the days of storytelling, Xiaoxiang Book Court and Banyan Tree, in the field of application, also injected into the Android network, and so on, trying to complete the content and application areas to improve their overall business layout.

Is your business within the scope of the giant's portal chain, value-added chain, or content chain?