Whisper Network layout lbs test water sign in marketing

October 31 Evening News, muttering Network and Fab Wonderful group signed a strategic cooperation agreement, this is the first time the culture and entertainment industry through LBS platform Marketing, but also indicates that the domestic lbs from the laboratory discussion formally into the business model application. "LBS business model can be seen clearly, but there is still a lot of creative space to explore." American Foursquare business model, close to 50% is the tool of geo-information records, and muttering network is united to explore new business opportunities, our strategic cooperation with FAB is one of the first step of lbs and cultural and entertainment industry cooperation.　　"muttered the chairman of the network, Lisong said, in the future, entertainment, shopping, food, travel, tourism and other closely related businesses, can become lbs" in-laws. Fab landing lbs Fab Group is a well-known Chinese mainland star signing platform, with more than 600 stores.　　So far, FAB has held nearly 2000 star signings and meetings for nearly thousand star artists, including Jacky Cheung, Andy Lau, Leehom Wang and Karen Mok. These entertainment stars have a great appeal to young fashion people.　　Now, just go to fab stores and whisper on the phone, you'll get a signature CD, a poster, a fan badge, and a chance to face the idol first. "lbs can analyze a person's consumption habits, consumption levels, through muttering nets, we can accurately docking target customers, such as Fab store promotions, star signing, signing, new film listing activities, can be through the Whisper network to find the most people who want to know this information."　　FAB chairman Zhang Hongcheng said. "In the future where the idol may appear, it can also be traced through the whisper net."　　Zhang joked that if the idol is also muttering online, it would be more fun, we can at any time to report "three-dimensional"-time, place, events. LBS Business Essence "Muttering network is the earliest engaged in LBS product research and development enterprises, compared to other lbs manufacturers, muttering network positioning more accurate, you can only step on the body within a radius of 1 kilometers of territory." "According to Huang, general manager of the network, although accurate positioning, information authenticity may limit the user's active degree, but it is still muttering the core value of the network."　　Only its precision, square effect. Indeed, the September issue of Wired magazine also defines lbs as "millions of people walk on one of these mobile devices, integrating data from the Internet and telling users about people or things around them ...". "Nearby" indicates that positioning accuracy is the core value of lbs.　　Just imagine, if you get the merchant information in hundreds of kilometers away, for users and businesses, is undoubtedly an invalid information.　　LBS with the help of location services technology, the business information in accordance with geographical location to check in the people, so that users no longer passively accept ads, but with the "sign in (casing)" way to accept the ads, so that the real solution to many businesses have long been eager for precision marketing. Accurate to the weekSide and personal information spread, equivalent in shops, sales point or activity site within a kilometer is full of leaflets distributors, and can set a specific type of characteristics of the people receive the corresponding type of propaganda information, that is, "Find them", and accurate to the "characteristics" of the classification of information, can make businesses in response to the "most people"　　Preferences and the introduction of accurate promotional concessions, smooth "invited them to"; At the same time, the registration (casing) behavior can reflect the user's consumption habits, consumption level, demand characteristics, daily travel, patronage frequency and so on, for the management of customers and follow-up sales follow up, publicity for reliable decision-making basis, so with the information "let them often." In addition, "C2N" (a user of more than n friends) of the sign (casing) behavior of advertising forms, is the lbs beyond the unique charm of traditional advertising.　　It is certainly the most authentic and provocative advertisement for a user to sign in somewhere and share the promotion and merchandise information. Business opportunities in lbs the latest Jiwire research reports show that maps and check in are the most popular tools for lbs, with discounted information and coupons ranked second.　　It can be seen from the business value of lbs and the docking of user needs. In the LBS platform, limited-timed marketing, privileged marketing and other promising.　　For example, an activity time in a shopping mall to sign up for concessions; in a café to sign up for the most of the site "boss" can enjoy concessions until the new site "eldest brother" replaced; in a KTV all the branches of the city after the discount how to all the stores, more than 5 friends at the same place at the same time discount will have a greater discount and so on.　　At present, as a more mature business model of the LBS platform, muttering network has been implemented backstage open, to provide real-time analysis tools for enterprises, enterprises can target groups of habits, consumer behavior, geographical location to publish information, set game rules and permissions. At the same time, in order to make users familiar with the Check-in function, quickly joined the LBS business chain, muttering network force push "Rob eldest brother" social game mechanism-Mobile phone download muttered software sign can get the funny medal, the boss Honor and the Alliance business Special. Huang said that the current muttering network registered users have broken through 1.6 million people, signed up to 10 million times, based on the user's business preferential activities are being carried out.