White appliance Haier's three high "fresh" front Life Network Marketing

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Haier is the world's first brand of white appliances, Haier Group started with white home appliances, has been a professional, reliable, atmospheric image, and the leading market share in China and even the world's home appliances market leader. With the white goods market competition is growing, and Haier products also accounted for a strong advantage, but still very realistic face home and abroad many home appliances industry "kill". And in recent years its flagship high-end brand, the Haier brand image has been upgraded to the international line level, the main products are three-door, the French to open the refrigerator, and the face of a useful mass of information and audience base of the network media, how to more clearly and effectively convey the brand concept and product characteristics; And how to gain the understanding and approval of the masses through the Internet, Fei Fei sorted out the following points and share with you:

1. Seize the "three high" crowd, create a taste of life

Cassa is mainly aimed at the consumer groups for life with high pursuit of high-end people, such as: high education, high-grade, high income, which is flying to say the "three high" crowd. This kind of consumer crowd often is the work time is long, work pressure ah, but it is more confident, fashionable urban elite, they do work hard, but they are optimistic and positive to find the wonderful life, they need the home appliances is not cold, rigid electric "storage tank", but can bring their health, fresh life protection, and can reflect the quality of their products. And Haier's atmosphere fashionable appearance design and superiority can, so that it can gracefully out of the kitchen to board the consumer's elegance, into their quality of life, will live in the aesthetics and nutrition in the Casa Emperor on the more perfect embodiment.

2. Three big level flash competition gathers the net margin "fresh" front to develop the brand road

The three levels of products are: core value, tangible value, emotional value, level of value gradually improve, emotional value ultimately conquer consumers, and establish an important element of interactive relationship, and Haier took the form of a new, unique network flash competition, in order to widely attract netizens interest, Efficient communication of brand and product concept requirements.

The whole platform is designed with a simple atmosphere, a metal-sensing master hue, make this experience slogan broke the traditional household electrical appliances industry to sell products as a selling point, cleverly played the "fresh" features, "fresh" advantage to fashion "fresh" front, do the same, vigorous and resolute, convey product characteristics and brand life , but also effectively trigger the psychological resonance of the target masses.

3. Seize the advantage of the network media, holding "Beauty" glory

Aiming at this activity and the characteristics of the target population, Haier has adopted a full range of network media programs. Relying on the largest portal site-Sina Strong media advantages, integration of the strong resources of the whole station, respectively, selected the news center, entertainment channels, Sina homepage and the car channel hungry paintings and other advertising to spread.

Through a series of advertising activities, Cassadi also made its own brand and products to become "fashion pioneer" group endorsement symbol, fully embodies the Haier brand and target consumers a good interaction between the effective promotion of product value-added brand.

Finally flying summary, the success of the Flash competition in the flying feel is the choice of Sina this large and high-quality user group portal. However, if you can fully mobilize the interactive characteristics of the network, such as the provision of user downloads and sharing functions, so that users will not be more like, the product would have a better effect experience it?

This is only my personal insights, welcome to exchange and discussion. Original author: Fei Fei (feather Apprentice) original address: www.kaiyue56.com first A5, welcome everyone to Pat Bricks, SEO Senior Exchange Group 1,120,968,831 exchanges and communication!