White-Power giants start high-end strategy

At present, the ice washing industry is undergoing an unprecedented change.

As the "Internet +" becomes a national strategy, industries are also beginning to accelerate Cross-border integration. And in this fusion behind, home appliances industry also quickly ushered in transformation and upgrading, which is the most obvious white electricity industry. Recently, the white power giant Mei Ling announced that the production of large volume fixed-frequency refrigerators, the full popularity of the inverter, which is still the first in the white electricity industry. In addition, Haier, Hisense and other white power companies have launched high-end strategy.

At present, the growth of the white electricity market has changed from the traditional market-type growth to an erosion-like growth, in this context, the white giant began to dig deep high-end areas. Some insiders pointed out that the United States Ling set off a frequency converter refrigerator storm, in order to seize the high-end areas of opportunity, will trigger the whole industry to join the competition in the market of inverter refrigerator.

Mei Ling's total elimination of fixed frequency

Under the impact of the Internet, traditional industries accelerated the "convergence" speed with the Internet. The Government of the Internet + strategy proposed, but also for home appliances industry across the field of home appliances, in this family fair, exhibiting exhibits are showing a clear fusion situation. And behind this prosperity, the home appliance industry is speeding up the transformation and upgrading, in which the white electricity industry shows the most. Recently, the White giant Mei Ling announced that the production of large volume of the refrigerator, called for the entire industry to "complete the elimination of the fixed frequency refrigerator."

US President Li Wei said that 2015 will stop the production of a fixed-frequency refrigerator, first of all, will be discontinued more than 260L of the fixed-frequency refrigerator, covering the open door, multiple doors, three doors, two high-end areas in the middle end. He revealed that the company's goal this year is to achieve inverter refrigerators domestic sales of more than 1.5 million units, become the industry first.

Recently, Haier also announced that its high-end white brand will be targeted this year's sales target tens of billions of dollars. Not only Haier, Hisense and other domestic brands, Samsung also in China's high-end market force, and the integration of its large scale products.

Industry insiders believe that foreign investment began to migrate, but only one industry, white power production is moving to China. White electricity is still one of the important profit growth points of home appliance enterprises. At present, the home appliance giant already started to send out the high end market signal, 2015 white Electricity industry officially ushered in the high-end era.

Refrigerator Industry "Innocence"

In the past year, the intelligent, the Internet of things and other key words flooded the market, but always let consumers smoke and mirrors, intelligent products such as Mirage. 2015, ice washing industry after the first two years of impetuous intelligence, the Internet of things, began to return to basics, back to technology as the core of the competition in essence.

Reporters in the previous store survey found that consumers are most concerned about the effect of the refrigerator, power consumption, and its multi-functional requirements of the refrigerator is not high. Energy-saving become the most concerned content of consumers, flashy refrigerators can not be favored by consumers.

In fact, in the past two years, China's ice washing industry has shown two major development direction: frequency conversion and intelligence. The frequency conversion accords with the consumer demand, conforms to the market reality environment. and intelligent to bring more of the enterprise is the crisis of technology and talent reserves.

Industry economic Observer Liang that: "When other companies still focus on the competition in the intelligent, the Internet of things, the United States to re-examine the nature of the refrigerator, focus on technology, so that the ice washing industry back to the essence of competition." This time, the US-ling main push inverter refrigerator, more energy-saving than the fixed-frequency, fresh-keeping effect has been improved, noise reduction. These are caught by the consumer ' pain point ', the refrigerator product market will revolutionize this year. ”