"Whitelist" becomes an anti-spam weapon

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Last year, more than 70% of all mail sent from Asia was spam, and if unchecked, the proportion of global spam would reach 90%.

Experts issued a reading of the 20th China Internet report, pointing out that: 5.46.html "> Anti-Spam situation is more serious, should be promoted as soon as possible white list (anti-spam organization) platform mechanism."

Earlier, the National Internet Center released the Chinese Internet report. The report data shows that the internet penetration rate has exceeded the international 10% critical point, the next 35 will be the rapid growth of the number of Internet users stage. With the rapid growth of Internet users, the use of e-mail as high as 55.4%, so that e-mail will inevitably remain the most popular marketing tool.

Experts said that e-mail as the most effective marketing tool, the future of spam will be more serious, should be promoted as soon as possible white list platform mechanism and intelligent spam filtering technology.

According to the Chinese Internet Association anti-Spam Working committee, according to the definition, legitimate commercial e-mail must meet the following requirements:

Sending an Internet e-mail message containing a commercial advertisement must be marked with the words "advertisement" or "ad" in the title; clear and in a prominent position inform the recipient of the right to refuse to receive the commercial e-mail that the sender continues to send, and can activate the unsubscribe mechanism at the same time, set up the way of complaint reporting in the letter body of the sent commercial email.