Whitening cosmetics market, the great changes will come

Whitening cosmetics market much welcomed by consumers will usher in a major change. The new domestic non-special-purpose cosmetics filed on June 30 formally implemented. Particularly noticeable is that in the official website of the State Food and Drug Administration official show "on the further clarification of cosmetic registration filing on the implementation of the issue notice" also made it clear that whitening products will also be started in June next year, classified as special-purpose cosmetics , Which means that nearly 20% of the whitening products on the market will be eliminated.

Whitening freckle owned by the new category of 1 affected by the cosmetics

Whitening series is already one of the most important category in the cosmetics market, but the price is high but attractive. L'Oreal, Estee Lauder cosmetics brands such as the slogan, almost all can find "whitening" propaganda letter. Such as L'Oreal snow cream L'Oreal Whitening whitening four-piece value of 690 yuan, while the ordinary four-piece product only 400 yuan; Estee Lauder Intensive Hwan white lotion 100ml bottle of up to 695 yuan. Even so, the city of Han Light Department Store, Xidan Joy City, and many other cosmetics counters shopping malls have said that sales of the store whitening products is the highest. Beijing Commercial Daily reporter on Taobao search for "whitening" the words, there were up to 2.5361 million related products. One of the Kay Vaticano Whitening Acne facial mask sales even more than 100,000.

It is understood that with "whitening" promotional cosmetics classified as special-purpose cosmetics, the scope will be quite extensive. Special-purpose cosmetics between the drugs and cosmetics, "Cosmetics Health Regulations" shows that the special-purpose cosmetics are divided into nine categories, including hair-raising category, hair type, perm class, hair removal category, the United States and milk category, bodybuilding category , Deodorant class, freckle class and sunscreen category. Previously, whitening products are not listed.

New regulations show that any skin whitening whitening products claimed to help reduce skin pigmentation, are included freckle cosmetics, according to special-purpose cosmetics management, cosmetics must obtain a special approval certificate before production or import. Yu-Ling Yu, secretary-general of Guangdong Chamber of Commerce Chamber of Commerce analysis, said "circular" has a great impact on the cosmetics business, especially the production of whitening products business, affecting at least 1/3 of cosmetic products.

In this regard, the Beijing Commercial Daily reporter called the L'Oreal cosmetics foreign cosmetics group, but did not get the relevant reply. Relevant staff of domestic brands affordable herbal said that after another media has asked about the attitude of the brand after the implementation of the new regulations, but the brand is still unwilling to publicly stand on this position. The relevant person in charge of the domestic brand Parkella said that the brand has already made "special-purpose" approval procedures for all its whitening products. Therefore, the impact of this new regulation will be very small, involving only a few categories Adjustment.

Due to the huge market, large profit margins, many brands are desperate to make an issue in the field of whitening and freckle. According to the circular of the State Administration for Industry and Commerce, some cosmetics allegedly violate publicity and often describe themselves as all-powerful and even refer to medical effects in advertisements. Some of these cosmetics suspected of false propaganda, but ordinary non-special-purpose cosmetics. Beijing Business Daily reporter found in the survey, the market of cosmetics from the cleanser, cream to sunscreen cream mostly "whitening" as a selling point, and even some exfoliating products also claim to have whitening effect. The new regulations show that only with clean, exfoliating and other products, shall not claim whitening whitening function. Only through the physical cover to achieve the whitening and whitening effect of the skin should be clearly labeled on the product label "only with physical cover."

In this regard, the authoritative cosmetics expert Li Mingze said that the policy is the most influential whitening whitening but does not have the whitening effect of products, such as exfoliating products. These products are commonly known as whitening products after they have finished exfoliating. However, after this policy comes out, the enterprises can not publicize this way, at least speaking more rigorously. "Because exfoliation and whitening are two concepts, how to adjust such a product manufacturer after the implementation of the new regulations is a problem, and ultimately the impact on consumer choice will be greater." He said .

Consumers benefit new regulations Small businesses are facing life and death robberies

Whitening has always been the goal of many consumers, so the category of whitening cosmetics market has become a hot commodity. However, some whitening cosmetics make the skin become white at the same time, but also hidden potential safety problems, and may even cause serious harm to the user. Only last year, there are Kanebo, Dae Jang Geum and many other cosmetics brand products were identified quality problems.

Southern Hospital Dermatologist Liu Feng Yan said that the general whitening products will increase the lead and mercury, or containing fruit acids, with a long time, the skin will leave heavy metals, consumers used, if not done Sunscreen, very easy to produce color Shen, but more darker colors, serious words may lead to disfigurement. After joining the ranks of special-purpose cosmetics, whitening cosmetics will be much safer, good for consumers.

Not only that, the introduction of new regulations also means that such products will face more stringent examination and approval and supervision, cosmetics production and sales of whitening products, the threshold and cost will rise dramatically.

It is understood that at present there are nearly 4,000 cosmetics companies in the country, according to the average annual declaration of each enterprise 10 whitening products to be calculated, the annual need to declare nearly 40,000 products, while the domestic special permits about 19,000, now the new rules One, the approval volume more than doubled. This means that each batch of documents takes longer.

An unnamed cosmetics brand leader said that although the whitening products for the new regulations come into force next year, but leaving companies to apply for a very tight time, including product testing, product manufacturing capacity audit, coupled with product acceptance And technical review, so calculated, a new whitening products to go through the reporting process at least a year or so.

Analysts pointed out that for the domestic SMEs, whitening products can be said to be the largest proportion of a category, and the introduction of new regulations will undoubtedly greatly enhance the access of SMEs in this market, the threshold and production and marketing costs.

Zeng Yong, chairman of Kumiko, admitted that although whitening products may reduce competitors after incorporating special-purpose cosmetics, they still have an impact from the perspective of the enterprise. "After all, there are many products and the cost of setting up a special license is high." As a result, some small businesses may find it hard to accept.

Price increases are inevitable or get together listed

Insiders said that if the whitening products like this operation, will greatly increase the product development cycle, the cost of time and other costs, the short-term introduction of new business-related rhythm will be slow. Some companies may also take corrective measures to remove the concept of whitening, playing the ball with other concepts, to avoid the relevant regulatory.

In addition to time costs, approval costs are staggering. A domestic cosmetics brand executives told Beijing Commercial Daily reporter revealed that for a special permit at least 20,000 yuan, including toxicology testing, audit fees and other production costs. In addition to increased testing will increase the waste of resources, business costs will eventually increase the feedback to consumers.

In this regard, Li Mingze also agreed, for the general approach to the sale of cosmetics, the biggest cost is not the cost of production, raw materials and the like, but in marketing and advertising. However, the introduction of new regulations for enterprises, the time and cost of the application will certainly be changed, the cost will increase, so that the pressure on rising costs to consumers is also inevitable.

Yu Xueling bluntly: "a substantial increase in corporate testing input costs, the future will certainly evolve into a terminal price increase, the future price of whitening will certainly price increases."

Admission threshold also made many companies choose to launch the new regulations before the introduction of products. It is understood that this year's top skin care brand Helena launched a new whitening series, and Lange's Zhen white series has also recently introduced three whitening products, in addition, Yves Saint Laurent Zhen white series, the secret of intensive blue-white skin whitening mask is also listed in the near future Whitening new products.

For whitening products will be in the "New Regulations" before the declaration of the tide, the senior beauty brand electric businessman Kan Hongyan said the future whitening, freckle approval time and cost of products will be substantially increased, it is very likely to focus on the brand to declare whitening products Happening. However, due to the brand's product development and development capabilities under great pressure, so this situation will appear in the big brands and large groups.

Beijing Commercial Daily reporter Liu Yi Bo Sun bamboo green