Who can bring the buyer the best purchase experience, whose goods will be sorted by the front

Absrtact: First, the principle of search sort the overall goal of AliExpress search is to help our buyers quickly find the goods they want and to have a better experience in purchasing transactions, and the goal of the search ranking is to bring the best goods, service-capable sellers

The principle of search ranking

The overall goal of AliExpress search is to help our buyers quickly find the goods they want and to have a better experience in purchasing transactions, and the goal of the search ranking is to put the best goods, service-capable sellers first to our buyers, who can bring the best purchase experience to buyers, Whose goods will be sorted by the front.

In the sequencing process, we will always adhere to the principle of fairness, for all sellers to adopt the same standards, to give good sellers more exposure opportunities, reduce the poor performance of the sellers exposure opportunities or even exposure opportunities. We advocate fair competition among sellers, the fittest, to provide the best procurement experience to our buyers, so that more buyers satisfied with the willingness to come to our platform procurement, and ultimately promote the benign development of the market.

The introduction of search sorting mechanism

There are many factors that affect sellers ' search rankings, which are summarized in the following five categories simply:

1. Product Information Description Quality

2. The relevance of product and buyer search needs

3. Ability to trade and transform commodities

4. Seller's service capability

5. Search for Cheating

In a word to sum up the sellers of goods how to rank before:

First of all, your product should be truthfully described and information complete, accurate, second, your products and buyers search or the needs of the Class View is very relevant, on this basis, we will take into account the transformation of goods and the seller's past service performance, merchandise conversion good, the seller services good goods will be sorted by the front, but if there are related to the search cheating, Will greatly affect the ordering of your merchandise without even the chance of sorting.

Now, let's look at some of the factors that affect search rankings:

(i) Quality of information description of commodity

Factual description of commodity information

This is the most basic requirements, you sell what kind of goods, in the description of the product must be true and accurate to tell buyers, to help buyers quickly make purchase decisions. A dispute caused by a false description can seriously affect your ranking situation and even the penalty of the Platform network regulation.

Product description information as accurate and complete as possible

The title of the product, the publication category, attributes, pictures, detailed description for the buyer to make a quick purchase decision is very important, must be accurate, detailed fill.

1. Title is a key factor in the search above, the seller must be clearly described in the title of the product name, model and some key features and characteristics, to help buyers a look at the clearly know what you are selling goods, so as to attract the details page to further view.

2. The publication class purpose choice must be accurate, should not put own commodity to the irrelevant class eye, not only the buyer searches the probability to be relatively small, moreover the situation will receive the platform the punishment seriously.

3. The attributes of the product must be completed and accurate as far as possible, as these attributes will help buyers quickly determine if your product is the product they want.

The main picture of the product is an integral part of the product, and buyers prefer the high-quality, multi-angle images that are taken in kind, because they can help them understand your product clearly and make a purchase decision.

4. The detailed description of the information must be true, accurate, the best can be illustrated to the buyer to introduce your product function, point, quality, advantages, to help buyers quickly understand. Merchandise pictures of physical photography, beautiful, neat, generous page layout design, will attract buyers eyeball, enhance the opportunity to deal with your merchandise.

With high quality picture display

We encourage sellers to be able to sell their goods in kind shooting, in the display, can carry out multi-angle, focus on the details of the display, the picture is clear and beautiful, these will help buyers quickly understand your goods, make purchase judgment.

We strictly prohibit the misappropriation of other sellers ' pictures, because this will not only let the buyer doubt your integrity, and will be subject to severe penalties on the platform. If your picture is stolen by other sellers, please contact the platform directly to make a complaint, we have a person responsible for handling and severely punish the sellers of pirated pictures.

(ii) Relevance of the search demand for goods and buyers

Relevance is a search engine technology inside a set of very complex algorithm, simple is to judge your goods in the buyer's input keyword search and the category of browsing, and the actual needs of the buyer related degree, the more relevant products, ranked the more forward.

When we judge the relevance, the most important thing is to consider the title of your product, and then consider the distribution of the purpose of the class, the completion of the product attributes and the content of the detailed description of your product.

Here are some tips to help you get more exposure:

1. The description of the title is the most important, true and accurate general description of your merchandise, in line with the foreign buyers of the grammatical habits, no typos and grammatical errors, please do not describe the same, buyers also have aesthetic fatigue.

2. Remember to avoid keyword piling up in the title, for example: "Mp3,mp3 player,music mp3 player" Such title keyword piling can not help you upgrade rankings, but will be search down the right penalty.

3. Remember to avoid false descriptions in the title, for example, sellers sell goods is MP3, but in order to get more exposure, in the title of a similar "MP4/MP5" description, we have algorithms can monitor this kind of cheating goods, and the false description will also affect the transformation of your merchandise, not worth the candle.

4. The purpose of the product release category must be accurate, the correct category of choice to help buyers through the category of view or filter to quickly locate your products, the wrong placement of the category will affect exposure opportunities and may be punished by the platform.

5. Complete and accurate product attributes, detailed description of true and accurate to help buyers through keyword search, property screening fast positioning to your products.

(iii) The ability to trade and transform commodities

We value the trading transformation ability of commodities, a suitable for overseas buyers, price/freight set reasonable and after-sales service is the protection of goods buyers want. We will look at how often a product is exposed and how many transactions it ultimately leads to to measure a commodity's ability to trade and transform, the conversion of high demand for buyers, there is a competitive advantage in the market, which will be sorted by the front, the conversion of low commodity will be sorted or even without exposure opportunities, and gradually be eliminated by the market.

A product of accumulated transactions and praise, help buyers quickly make purchase decisions, will be sorted by the front. If a commodity buyer's evaluation is not good, will seriously affect the ranking of goods.

(iv) The seller's ability to serve

In addition to the quality of the goods themselves, the seller's service capacity is the most direct impact on the buyer experience factors, we expect the seller and the platform to work together to provide the best quality service to our buyers.

In the search rankings above, we will very much value the seller's service capabilities, to provide quality services to the sellers ranking will be on the front, poor service ability, buyers complained that serious sellers will be ranked seriously after the ranking and even do not participate in the punishment, but also may be subject to the Platform network regulations related penalties.