Who can catch the long tail of the second-hand car online trading?

In front of the blue sea, but can not open up, behind the long tail, but can not catch. For Internet enterprises, who first break the bureau, who can have the entire blue ocean. How to break the bureau, first grasp the long tail, can open blue ocean.

Wen/Zhang Shule

The second-hand car market for the internet industry, there are two labels, one is blue sea, the other is long tail.

The so-called blue Sea, refers to the estimated 3721.html ">2014 years ago, China's second-hand car transactions will reach 10 million." By 2020, the size of China's used car would have reached a scale of 36.5 million a year, and new cars would have reached the same size. However, the fact that used-car transactions are basically online is also a serious constraint on the volume of their transactions and the possibility of trans-regional transactions. Clearly, the network will be able to break these bottlenecks.

Internet companies that have an affair with cars have never given up the effort to open the blue sea. Auto, Huaxia Second-hand car, the people, 58, etc. are different degrees of intervention into the second-hand car transactions, the model is also diverse, there is a portal media, life service type, there are vertical electric business type. Compared to second-hand housing can also be seen, the professional technology of second-hand cars and users of the Internet station in the information of the real, after-sale security concerns, etc., have become a second-hand car online transactions of the restrictions on the tepid.

The so-called long tail, is the second-hand car market at present more inclined to vehicle dealers, from the ordinary owners of second-hand cars because of the constraints of related resources, but also in the suppression state, and such as the classification of information platform, once the ordinary people's second-hand car trading platform, will be able to create a variety of people to meet the needs of all kinds

But the long tail seems more difficult to control. Although compared with the local used car market, the online second-hand car trade can widen the choice face greatly, improve the trading survival rate, but still is the professional technical and qualification, as well as the spatial and temporal constraints of cross-border transactions, and let the long tail very difficult to grasp.

Second-hand car network market, is a long tail of loach, very beautiful but not to leave the hand.

In front of the blue sea, but can not open up, behind the long tail, but can not catch. For Internet enterprises, who first break the bureau, who can have the entire blue ocean.

How to break the bureau, first grasp the long tail, can open blue ocean.

Return to the second-hand car, the trend of e-commerce should be to do medium and low market, from 50,000, 100,000, to 1500 yuan in the second-hand market. More important is to attract ordinary owners to join, to promote the two or three-line city volume, rather than become a simple vehicle operator intermediary, through the release of mass information for more people to choose. This and last year respectively to get 30 million dollars and 50 million dollar investment car easy to beat and excellent letter two professional online used cars auction site to Beijing market sales, to act as the model of the online exports of second-hand cars are significantly different.

At the same time, through bidding strategy, many suffer from lack of promotional funds, eager to sell out of stock in the single-digit number of second-hand car business, but also can rely on its strong coverage, through the network drainage, to achieve the rapid flow of second-hand cars, at the same time, or can become the site of the Ground Alliance, forming online and offline platform interface, The ground service of the professional appraisal team also makes the long tail of the trans-regional transaction become possible, and also evolves more O2O details, which is also possible from the trans-regional second-hand car sales.