Who can lean business

The day before yesterday evening, participated in the CSDN Mobile Developer Club organized by the salon theme under the line of speech activities, in the eyes of programmers, the practice of lean business. Lee Road knewone know the new CTO is the guest speaker of the event, the other is the CTV Radio Bell. Prior to the radio station, Gauin introduced the road at a geek park innovation conference. Therefore, we focus today on Li's keynote address.

Practice Lean Entrepreneurship Keynote Speech - Lee

To tell the truth, because Li Road Brother I went to this activity. I was fortunate to have talked together last summer and made a lot of suggestions to me. He is an ideal, have the pursuit of wisdom, all-around product people. I and he are a kind of person, so I admire him and admire this big brother. Thanks to last year's suggestion, thanks to this very popular speech this year - From the programmer's perspective, practice lean startup.

The Lean Startup, noticed on Weibo the first time. There are several times since this book was recommended, so in January 5, 2013 I added this book to my list of watercress reading.

Lean startup focus is on the birth of a new idea of ​​a new product, entrepreneurial two words reflect the attitude of doing things, work mentality. It applies to small entrepreneurial team, but also for large companies within the small team. Lean business, low-cost fast and efficient products. Quickly experiment, quickly make adjustments to minimize costs and maximize speed.

knew.com is an online community that shares new and exotic products, and the entire product is done by just one programmer - one responsible for all design, front-end, back-end, deployment and operations. His techniques include Ruby on Rails, MongoDB, Backbone and Bootstrap. With his skills in full-stack development, reactive development, cloud storage and deployment, it took only 4 days to complete the entire process of knew.com, from concept models to cap operations. The programmer is Li Lu, today with the help of this case to introduce the practice of lean startups.

Case Study: Li Lu used to be the social manager of Sina music community, led the team of 40 people spent nearly 6 months to complete the boss's Niubi beat Douban music music community products. 2 months time to define the product, 2 months copied all the music product features, 2 months time test. Finished that very cattle fork, with Sina strong user base, can definitely beat Douban music. But the product on the line, users do not have the community, completely unable to meet the needs of users. Users only listen to songs, there is no community needs.

The failure of this project is estimated to be very similar to that of most product teams. How full of confidence it took before it started, and spent a great deal of manpower, material resources and financial resources, but in the end nobody cares. Lean entrepreneurial core idea, do not waste!

Practice Lean Startup Keynote Speech -Srart

1, Start on the road

How to get a good product idea?

Live in the future, then build what seems interesting. Live in the future, then do something interesting. Your heart has an iPhone, will make a few years before the popular iPhone; your thinking, your world should be ahead, and only you can predict the future, predict the future, your product will have sufficient time and strength Catch up with the tide of success. There are dreams in every age, and you must be able to complete it before the time comes.

How far can go

Increase revenue and reduce expenditure, find ways to make money and reduce costs.

team

How to choose a partner?

Complementary roles, complementary ability, elite. As far as possible to maintain the minimum combat team, must be elite.

Two things the team needs to learn: observation and decision making

Observe - Make quick adjustments by constantly observing the product. Do not stop cycling through this process to quickly validate multiple product possibilities.

Decision-making - reversible decision-making, faster and most decided to see the effect. More than 10 minutes to make reversible decision, it shows the team has a problem, 2-3 minutes is best;

Irreversible decision-making, the need for decision-making meeting, but not like Dang meeting continuously, the meeting is very long. 30 minutes to get the quick decision to get. Prepare information before the meeting, do not prepare what arguments are useless and noisy arguments, the meeting will eventually lose the argument and arguing for the posture.

Start Small, Stay Small. Do not blindly expand the team to elite no newcomers, even if there is a novice team. knew team is now 2.5 master, but not in a hurry to expand the team.

The team needs a lot of hands, you can not just write the code and do nothing else. Can not just care about yourself, but also look at the future of the team to help do other things.

Lean startup team management, do not involve too many things. Keep It Simple Stupid Keep it simple

Extended reading: Haceker, Hacker, has wonderful things done through programming, and continues to strive for excellence. Not a bad thing.

2, Stage implementation stage

Lean entrepreneurial essence - the cycle

The core of this picture is the loop, and the starting point of the loop is Build to build the product; then the Measure measures the product and passes the data analysis; and finally the Learn Learn and Adjust phases. Do not stop practice, keep cycling, as soon as possible to find out how to go. This is Lean's lean process.

Build build product

Make a MVP (Minimum Viable Products), which is to minimize the possible products, verify the feasibility of the idea. The product that best represents one of your product's ideas, impresses the user with one feature. Do not wait for it to be done. What is the future of such a fast Internet environment?

GroupOn's initial business was on the verge of bankruptcy, and the Group Buy business was just an idea. The founders spent two hours publishing discount information on downstairs fast food restaurants on their blogs, getting quick responses from dozens of people and getting discounts. Consecutive months through the blog post discount information, users are extremely happy, willing to pay for the service and word of mouth. After the formal structure of the site, is now GroupOn.

In the simplest way, even if you are hanging out a static page, the user is very interested, willing to pay for your purchase of services, then you have proved successful. You take the time to rebuild reconstruction, and then buy the server will do. You have succeeded because your ideas have been proved.

During the proof of the idea of ​​success, but plagiarism Tencent how to do?

1, large companies start a project not so fast-moving, generally seek steady development. Small companies strong, fast. For example, Baidu ad verification code project, after a year and a half has not seen a move.

2, large companies copy the product, you are the leader, where do you know where to turn. However, you have no chance of making mistakes.

3, if a big company really fancy a project, iron heart to do. That can only say that you are unlucky, the project to give up. Otherwise died even worse.

How to make a minimized possible product?

Do it yourself, do not wait, do it yourself. Will the idea to tell others, so have a CTO to start again? Find someone takes time, so teammates understand also need time. Do it yourself, you know what you want.

Roughness does not matter, the simplest to do (just one person can not do extra work).

Quickly on the line, put online to let users see after seeing if this product is possible.

Measure measures the product

Analysis of user behavior. Do they love you? Whether users love your products at first sight; Whether they are willing to give you money, buy your goods or services. Like and give you money, these are two important metrics.

Learn to adjust

Learn and adjust products from data in three dimensions:

Tracking tracking to the front-end user behavior tracking, demand-based analysis, the back-end performance temporarily no matter;

Sorting (priority), analysis of user behavior, needs analysis and sorting needs priority;

Optimizing optimizes the product for priority needs.

3, Stack architecture phase

Framework: Omakase

Twitter Bootstrap, the Github Community Open Source Project.

Frontends: Do not work with old-fashioned PS cut charts, and those effects HTML5 can all work out.

The beginning to do the phone side, then do the tablet end, and finally do the computer side. Namely bigger and bigger products, the initial product features the easiest and most easy to get started. Mobile phone screen so big, most suitable for the core functions of the product started.

Back-end: Back-end do not do optimization, the magnitude to say. To ensure that users can visit. Multi-use cloud storage data solutions.

Extra offer some emotion:

Lean startup, in fact, and programmers solve the problem of thinking the same strain, but also extracted from the programmer's thinking.

Now respected minimalist design style, seems to take the 5060's retro style. Early on, these styles were laid by technical ancestors.

Google respects the culture of engineers, and I share the same people who can think and do. In fact, such independent products like Li Lu and Zhang Shenpeng Zhang should deserve our study and admiration. Products will be technology, equivalent to rogue martial arts. Whenever there are people who have ideas and motivation, they should learn some technical toss about it.

Team members, work stress efficient. Can you write a product online in 4 days? Can you prepare a speech in 2 hours? Is it clear that you have a problem with it? Gauin can often find his own problems and work hard to change as soon as possible. Classmates: hope, you can too

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