Who does cloud computing hold live in?

The subsequent 4 years of development attest to Schmidt's keenness. Cloud computing really began to float around the world, the industry, although dispersed, but enough to attract attention.


　　


cloud computing is ephemeral, or is the clouds that will bring a storm to the global market? What does cloud computing mean for businesses?


　　


This article looks at Microsoft Global Senior Vice President, Microsoft Asia Pacific Research Group Chairman Zhang, IBM Greater China Cloud Computing Division general Manager Wang Shengai, Advantech Global Vice President He Chunsheng view.


　　

What is the difference between
cloud computing and traditional Internet technology?


　　


Wang Shengai: The big difference between cloud computing and traditional technology is that it enables a variety of business-related up and down


　　


Enterprises and customers to integrate into a cloud-based unified application, information sharing of the virtual business platform, and even to achieve cross-sectoral information integration, so as to realize the innovation of external business model, together with business partners to create competitive blue ocean.


　　


Zhang: The business change brought about by cloud computing is embodied in four aspects.


　　


first, cloud computing solutions provide a flexible application model for modular deployments and on-demand leasing.


　　


Second, the large amount of investment expenditure reduction, reduce the enterprise behavior and project risk premium, can let the user calmly into the new experiment, reduce the cost of start-up and business failure.


　　


third, self-service. Through a simple network portal, rather than the complex it procurement, approval, deployment, maintenance chain, to configure a variety of applications and services, which makes the enterprise really can "overnight" to achieve the established goals.


　　


IV, reduce complexity. Complexity has long hindered it innovation. But the "cloud + End", "Software + Services" model greatly simplifies the new application authoring process and enables global users to access resources in the cloud through a variety of terminals anytime, anywhere.


　　


It sounds like cloud computing is a revolutionary technology, so what changes will it bring to business?


　　


Zhang: Cloud computing will push the division of IT industry from vertical to horizontal to matrix.


　　


IT industry from the earliest mainframe, minicomputer era "sell box" type closed and vertical, developed into the PC era after Microsoft opened a new software business model, has become different enterprises have their own specialization, which is horizontal open.


　　


in the next five years, cloud computing will generate a matrix of division of labor. In Microsoft's own case, Microsoft offers vertical solutions including IAAS (infrastructure services such as the Chicago Cloud Computing Data Center), PaaS (platform-like services, such as Windowsazure Cloud computing platform), SaaS (software as a service), and Microsoft offers Windows, Horizontal products such as Office, Xbox, Kinect, WindowsPhone7 software, hardware, and Internet services. In short, it is in the "cloud and end" two areas, can provide "software, hardware, service" optional flexible solution.


　　


Wang Shengai: Cloud computing allows IT departments to become engines of corporate profitability. Take full advantage of cloud computing, the CIO can transform it from a traditional operations support, equipment maintenance, back office, and cost center into an innovation center that drives business development, and through it integration capabilities to do data mining, delivering the right data to the right business unit/leader at the right time, To make the right decision, the introduction of the right products to a correct market, the enterprise into the blue sea operating profit engine.


　　


He Chunsheng: Cloud computing is a direct change in the way businesses operate. Enterprises can first consider how to use cloud computing, reduce the cost of service customers. Second, can help customers, provide better service, such as customers can be at any time on the cloud, solve some problems in real time. Advantech will record and store customer information in the cloud in the future. Company users just log in the cloud, you can download Advantech Company's latest software, the company through the background, you can see real-time sales, download the situation.


　　


Now that cloud computing is the engine of future development, what are you prepared to do about it?


　　


Zhang: Microsoft's business model is not static, from the initial sale of DOS, office and Windows licenses, to providing online services including MSN, Hotmail, Bing, and advertising platforms, to IaaS (such as the Chicago Cloud Computing Data Center) in cloud computing scenarios, PaaS (such as Azure platform), SaaS (such as the upcoming Office365). Microsoft has transformed itself from the world's largest computer software provider into one of the top five cloud computing companies in the world.


　　


Wang Shengai: The impact of cloud computing on IBM's business model is three: IBM has shifted many of its internal services to the cloud platform. Employees can work anywhere from time to time to access a variety of business systems, improve business process efficiency, tens of thousands of employees every day using the cloud platform, the system to ensure data consistency, we do a variety of analysis to facilitate. Second, reduce operating costs, because through cloud computing power to increase, do not require a lot of equipment and site input. Third, based on the existing cloud technology, can provide more competitive products and security services. IBM launched the public cloud in the United States, the global establishment of 6-7 data centers, all data center management can be achieved through a total data center, the cost is greatly reduced. This allows us to provide customers with cloud products, such as a virtual machine price can be as low as 10 cents/hour, while the average customer reliability can reach 99.5%.


　　


cloud computing starts with the needs of service customers, what are the differences between U.S. customers and Chinese customers about the demand point for cloud computing solutions?


　　


Zhang: There are three distinct differences.


　　


first, American companies are more interested in reducing infrastructure and labor costs through cloud computing, and are concerned about whether existing applications can move smoothly and quickly to the cloud. The biggest catalyst for China's cloud computing is the government, which is the world's largest provider of policy and financial support for cloud computing;


　　


second, China's IT industry and enterprises are relatively new, in a lot of things on the dare to dare to break, can turn the disadvantage into advantage;


　　


third, Chinese companies start late, without the heavy historical baggage of European and American enterprises, they can travel light, and most Chinese companies are more willing to try new technology. For example, some companies see cloud computing as a way to reduce product development costs, and some companies see it as a way to accelerate business to market.





Wang Shengai: My observation is that cloud computing is very popular in the United States, where American companies combine cloud computing technology with business models, and companies are the main drivers of cloud computing. In the United States, cloud computing brings a wealth of business changes, such as the use of cloud computing to reduce costs, so that the structure of the enterprise more dynamic, flexible, rapid adaptation to market changes. Also, through cloud computing, companies and partners strong alliances, the establishment of the industry's ecosystem, change the business model, open up a broader market, to achieve greater profits. 12 Next Page