Who does the ownership of Nokia belong to?

Nokia was acquired by Microsoft, which took place in September in 2013 and completed in the first quarter of 2014.

If you are a pingwest reader, you must know the news. But believe me, if you tell a friend who is less concerned about tech news, 1/3 of people will be surprised, and most of them have been Nokia's most loyal users. This is not surprising, it is estimated that a similar proportion of people do not know Motorola is Lenovo, and has been with Google for a period.

Brand influence is always greater than the company and the product itself, no matter which company the brand belongs to, the company is which country, the production line has been moved, the designer belongs to which faction, as long as the brand is still, there will be a lot of users clinging to it, at least with a memory of the heart. So manufacturers are sparing no effort to buy well-known brands, such as TCL's acquisition of palm-is only a few words, so fans will go to the spontaneous memory of the lost brands, such as from the beginning of 2014, there is a similar "Nokia Goodbye" theme content, when Microsoft announced " Nokia renamed Microsoft Lumia ", we all sigh: no longer buy Nokia ~

Wait, if I say now, you are all wrong, have been on Microsoft, or Microsoft and Nokia's when, how will everyone feel?

But this is the case, Microsoft's acquisition of Nokia is not the first hand to pay the first delivery so simple, nor is it by Elop staged the Trojan Horse massacre, and more straightforward point, "Nokia" This brand has not disappeared, he still live well, otherwise there will not be 29 of dollars of mobile phone listing, There will be no N1 of the tablet computer. This is the problem, and a little analysis of the 2013 acquisition. (It is important to note that, as the details of the acquisition are not mandatory, it is confidential within the scope of the case, so it can only be seen from the official content and the public information changes.) )

First of all, Microsoft from Finland Nokia (this Nokia is the traditional sense of Nokia, it took 3.79 billion euros to buy the equipment and mobile sector, including mobile phone production, equipment and services, before being acquired with smartphones/functional mobile phones, maps, services, mobile communications, etc. Responsible for mobile phone design, manufacturing, after-sales service and other related business. Among the most critical businesses are the brands and products of smartphone Lumia, as well as the Asha brands and products of functional machines. It also took 1.65 billion euros to buy a Nokia patent portfolio that would allow Microsoft to do more than just get an empty shell and continue to use the system.

However, the deal is not so simple, first of all, a 1.65 billion of the patent portfolio, is actually a set of patent agreements, Nokia authorized Microsoft 10 patent rights for the relevant business development. On the other hand, Microsoft has authorised Nokia to use Microsoft's patents on the platform for this service, and to pay for it alone as an assignee of the service platform (the right recipient, according to the contract details Microsoft is qualified to exercise the rights and benefits of the here Service platform). Theoretically this decade, the two sides are a mutually beneficial way of cooperation, of course, Nokia promised to permanently extend the agreement to Microsoft, as long as Microsoft is willing to spend money, the patent portfolio will continue.

More complex than patents are branding issues, in theory, Microsoft acquired the Nokia brands including Lumia and Asha, but more familiar to the user is the blue "Nokia", so the acquisition also included Microsoft on the smartphone (Lumia) for "Nokia" The brand's 18-month tenure and function machine (Asha) on the 10-year tenure. However, Microsoft is not in the mood to run the function machine, he wants to use his own system Windows Phone, so in 2014 years time announced that will terminate the S40, Asha, Nokia x series projects. The brand is also licensed to Nokia, but Nokia is temporarily unable to use it-because another deal says Nokia is temporarily barred from entering the handset market, and Nokia CEO Rajeev Suri has said Nokia is not ready to return to the handset market and will focus on services.

It's like a simple but complicated deal: I have a brand ownership and management Authority, but I authorize it to you in 10 and then you authorize it back to me. This process makes people wonder why it was better not to authorize it. Well, it's not important, but it's not hard to understand the sequence of actions after the acquisition: First, Microsoft is eager to stop using Nokia and change to Microsoft Lumia, not because the Nokia disappeared in the world, but the 18 months of use time is coming soon, Then change the brand will make users feel abrupt, it will not always be their own, why not earlier? The launch of the Nokia N1, which does not use Windows or Nokia's own system, and does not have the ability to make calls, So you can assume that he's not part of the deal. Nokia, which still has "Nokia" ownership, can of course print it on N1.

It is not surprising that Nokia, who has been given the right to use Nokia's brand, will return to the smartphone market in 2016, though it has not been confirmed. There was an earlier precedent for Nokia X, the Android phone, and now N1, coupled with the recent exposure of Nokia C1, even if it doesn't use its own system or Windows Phone, Nokia has no reason to abandon the smartphone market. To be sure, for consumers, whether you are a fan of Nokia or not, "Nokia remains in our memory," The sad thing will not happen in the short term, he is just a few changes in the owner, replaced the core department, and even modified the direction of development, But it will still appear on mobile phones and even tablets.