Who does the show/Futures fool? Watch mobile phone release three big chaos

Release scrambling, the product is not well known now is the Information age, a new mobile phone to promote out, expect the wine is not afraid of the alley deep is not likely, and a grand, Grand Conference will be able to attract the attention of consumers, but also for the follow-up product listing to do a good job of bedding. At the conference, we can feel the new products brought about by the innovation and revolution, technology changes in life at this time also reflect the incisively and vividly. But over time, we found that the new mobile phone news conference gradually changed flavor, the composition of the show more serious, and even mixed with some annoying feeling. Announcements are scrambling, products are not doing well Beijing time August 30 1 o'clock in the morning, Samsung in Berlin, Germany released Samsung Galaxy Noteii, the first Windows Phone 8 model Samsung Ativ S. Beijing time September 3 afternoon, Sony in Beijing, China released a lt29i, lt30p, lt26ii three new products. Beijing time September 5 22 o'clock, Nokia in the United States released Nokia 920, Nokia 8,202 models of Windows Phone 8. Beijing time September 6 2 o'clock in the morning, Motorola released the Droid RAZR Series HD, MAXX HD, M three Android models in New York, USA. Beijing time September 13 1 o'clock in the morning, Apple released Apple IPhone5 in San Francisco, USA. September 19 23 O'Clock, HTC unveiled HTC 8X, HTC 8S two windows Phone 8 models in New York, USA. Starting from the Samsung Note II, the press conference can be seen, from August 30 to September 19 less than a short period of three weeks, the six major international mobile phone manufacturers All battle, the release of products are their own brand new generation of flagship products, in so your side to sing, we stage the situation under the posture, We don't smell. The gunpowder of the market competition is getting heavier and stronger, each manufacturer wants to release the product before the competitor. According to the normal process, the Conference should be in the product function, machine manufacturing, channel marketing and other aspects are ready to implement, but they are not even fully prepared to start a conference, what reason let them so impatient? New York, Eastern Time September 5, Motorola Conference (photo from the network) New York, Eastern Time September 5 Nokia Conference (images from the network) first, the conference grabbed in front of competitors this in mobile phones, PCs and even many industries are not uncommon, the reason for clock, is to obtain more attention in the limited consumer, is a kind of usual marketing strategy. Second, since the outside world had known for a long time that Apple IPhone5 will be released September 12 in the United States, because the impact of Apple's iphone is difficult to contend with, so this appeared in early September, the new mobile phone launch. So, based on better marketing this starting point, the conference has ample reason to clock. I do not disagree with this, even if the consumer can accept the release of short-term products after the reality, but if the product is not actually mature and simple is to clock release, this makes people unbearable, and not polite to say, fooled who? To launch a product before Apple's iphone 5 is a marketing strategy (images from the network) such as a manufacturer in the product of some features have not really mature to achieve, in the conference PPT speech on the propaganda, to establish the industry's first benchmark image, for us to draw a beautiful vision, And when the reporter asked to take the real machine experience this function, but was told that because of the server, network, engineering machines and other reasons can not be used for a while, the real situation I do not say that we must all know. The low threshold and very open mobile phone market is indeed fierce competition, but also many once brilliant manufacturers into the mire, but in the face of opportunity, each manufacturer is equal. Mobile phone products are not celebrity celebrities, such as entertainment in the show for consumers, like watching a lively turned around to forget, and the real product is the user is really concerned about.