Who does the website serve?

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This article original webmaster net. Not soft text, rest assured reading.

04 I was more keen to do a website, changed several themes, and eventually ran a local portal. Sold the station in 05, of course, and did not sell much money. Since then my business to help others to do the site, go the civilian route, that is, the focus is to take some small and medium-sized companies do not want to take the site, 2000 dollars below the list. This because of the business relationship, I and a lot of personal webmaster and quasi stationmaster have contact. Through I have done so long website construction, I found that at least half of the site to find me to do the personal webmaster and quasi webmaster, the reasons for the establishment of the station and the goal is very impetuous; I asked a few webmaster, why do they do the site? We can also think about this question, that is, the starting point of our website, and what is the purpose?

The answer they gave me was this:

1. "I found the site very beautiful/layout very reasonable/very interesting/..." (Imitation Station Class);

2. "Someone/a lot of people/no one has done this subject, [doing well], I will try." "(Specify the framework design Class);

3. "One Station/class station/Industry station/... At present the popularity is very high, I do not want so high, only achieves one-tenth/one-fifth/One-third/... . "(Designated category design class, Imitation station Class);

4. "I have not done the site, a lot of people are doing, I also do a try." "(It doesn't matter--this kind of person makes me very headache, most of them are the list after two days three days after telling you not to do it or I finished to find that I can not find a person)."

5. "We in this area/I have found some kind of subject/There is not such a larger site than this, I feel can do" (Local service class, resource aggregation Class);

6. "What do you care about me so much?" I would have done it myself, but I was too lazy to do it. You just have to do it for me. "(b) to draw a class, not in this article. )

Above these answers, is there any reason for you to do the station? If so, congratulations, your station has no hope of ten. Because your starting point is already wrong. Wrong point of departure, cause the whole site's center of gravity changes, the result is that the site can not be in accordance with the reasonable direction of development--of course, you have to emphasize that you do the site because of love and justice, then I have no way, do not care about the site for their own cool do not have the development of the This article is going to discuss who the Web site is serving?

I personally think that there is only one reason why a website has been set up, that it is needed. Every mature (successful) website, is generally the one that people really need, for example, the laggards and webmaster nets (these two stations are well-known, not counting ads), is the vast grassroots webmaster needs of the kind of a communication and learning platform; and in addition to those personal webmaster also want to do and are doing webmaster resource aggregation, is the individual webmaster think of course will be needed, frankly speaking is the 3rd theory above. Why do many people like to imitate and download the Admin5 style? Because everyone thinks that since this station is so successful, that affirmation website style also has some reason; or this station traffic so big, I do a similar, perhaps have the unlucky egg accidentally point to me here thought is the branch station. In fact, to be fair, the outdated and admin5 style is not beautiful, only to have their own characteristics, because the Webmaster resources aggregation class, the focus is resources, the webmaster here can find their own, can find a huge grassroots webmaster group, there is a "finally found the organization" feeling. In another direction, the rise of these two stations is already early days, at that time, the environment is relatively loose, the laggards did not have a dedicated platform for the exchange of the webmaster; Admin5 before there is a system for the webmaster to provide professional information site (of course, I said these two words is not rigorous, we understand that I mean good), With the development of the industry, this kind of website is gradually needed, so it's easy to do big red--of course, "easy" is relative to other subjects, the fact that any one site is not very easy to operate a good thing, the next discussion-but the development to the present, in front of similar sites stand two mountains, Directly let all the following websites die at the starting line. These accompanying followers, you can not fight the backward people, spell resources you can not fight admin5, because it is installed in the two-station template, you do not have your own style-perhaps you will say, I do not want to fight with the laggards and Admin5, they visit the volume so large, I just reach one-tenth/one-fifth/ One-third/... . So I ask you, as a visitor, when you go to a website, found that style and admin5 exactly the same, the classification is exactly the same, the resources are certainly not admin5 more, at least the original resources did not; Because your template has revealed a message, I this station resources are all collected. Then why do I have to watch your station? I went straight to see admin5 not better? There are more resources than you. Think about it. You do since is the webmaster resources aggregation, that comes here to see are stationmaster or quasi stationmaster, now who still do not know to do the website can collect resources? Want to rely on you from a variety of sites to collect the amount of resources to form suction, perhaps other industries can, webmaster resources, difficult. Such a site without any characteristics, it is difficult to die. Because your site is not needed, except yourself. Of course I justAs an example, there is a problem with virtually any category of generic Web sites. Severity.

OK, since the site is the reason for the need-whether the webmaster themselves need or not, is the viewer to see their own needs or not-it is not difficult to draw, only a lot of visitors need to visit, it is easy to do. This goes back to the center of the article: who is the site for? Perhaps everyone in the intention to do the site when thinking is very good, but also think of the visitors as a starting point, to do a site that everyone would like to come. But to the real hands of time and become a so-and-so station is very red, so should be the type of need, I copy ... Or I like this style, do it. The original idea has been completely thrown aside.

In this case, it is already possible to confirm that the site is serving visitors, not the site owner, or not just the site owner. So, at the beginning of the building, should you have a basic understanding of the people you are going to serve before you decide to do it? What do they like to see? What do they dislike? For example, AdSense like to see the original valuable articles, hate to see the site is collected to reproduce the Times things; for entertainment sites, Visitors may not care whether your things are reproduced, but to be very high timeliness; for local resource aggregation sites, they would prefer to see news that is closely related to the region, whether or not it is collected. (Of course the above I said is not necessarily right, reference only) these you have to analyze. To do a website is not just buy a space to pass a Dede is done, that is only means; the purpose and result are the most important. Well, of course, you can also refute that the process is the most important, but can this process be understood as the process of making the site as good as possible through learning and practice? The importance of originality many people have said, and everyone is aware of, very good, but from the few examples I have just cited, we can see that Not all sites require a high percentage of originality. The choice of those requirements is not very high subject matter, for lack of original resources of the prospective webmaster is actually a good choice.

In short, I hope everyone in the hands of the station before, recall their original idea: to visitors as the starting point, that is, the site for visitors, not your site owner's personal likes and dislikes.

PostScript: The first time to write a text, a bit longer, and I feel still not very good expression of what I want to express. I do not mean to be a teacher, but said that there is a phenomenon, that is, from the individual webmaster preferences to do the site, and do not consider or rarely consider the preferences of the target audience. I think this is wrong, and then specifically analyze why I think this is wrong. That's all. qq:488363, you are welcome to discuss with me in depth.