Who doesn't want to go shopping in a crowded mall on holiday?

Summary: Who wouldn't want to go shopping in a crowded mall on holiday? The answer, according to a survey by Shullman Research Center in August 2014, is the rich. Of the 75000-dollar and above-American internet users, 71% chose online stores such as Amazon.com and ebay. But the rich

Who doesn't want to go shopping in a crowded mall on holiday? The answer, according to a survey by Shullman Research Center in August 2014, is the rich. Of the 75000-dollar and above-American internet users, 71% chose online stores such as Amazon.com and ebay.

But the rich don't go to physical stores at all. Most people plan to go to a discount store to save money, and 53% say they also visit Big department stores, so they can solve the gifts of all kinds of friends at one stop.

According to the September 2014 time Inc and YouGov survey, the rich did not stop going to physical stores for holiday spending, although this year online shopping more than physical stores. 45% of American consumers with family income of 100,000 and above plan to go online for holiday shopping, while 35% say they do holiday shopping at physical stores, and 24% choose between them.

What do they buy, both online and online? YouGov and time Discovery gift cards (64%) and fashion single (58%) are the most popular categories of holiday gift consumption for wealthy Americans (popularity has declined). At the same time, about two-fifths of people plan to send their loved ones food, wine or books, and 30% of people buy jewellery and watches, and these categories have grown in popularity.

Shullman found different results, although gift cards are still the most popular holiday consumption category (52%), but toys (36%) and books (35%) are ranked second and third.