Who drives "Black Friday" in China?

As the beginning of the Christmas shopping season, "Black Friday" has long been part of the American consumer tradition, but the popularity of this shopping festival is spreading to China.

Although there will still be a long line at the gates of Macy's in New York at 0, the "black Friday" is not the day of the entire shopping session, and can even cover the entire December. Some businesses put the discount date forward to Thanksgiving Day, earlier that afternoon, Best Buy had said the online "black Friday" product had been sold out--in general, "Black Friday" was the day after Thanksgiving, because red record losses, black record profits, so the U.S. department store this day's sales name " Black. "

Electric dealers such as Amazon in the "Black Friday" beginning of the week will be every 10 minutes every day to launch a number of specific products, including electronics, toys, books and movies, and so on, hoping to bind consumers on their own website. In the United States, the most popular commodity at this time is toys, high-end goods generally do not take discounts. But the situation has changed because of the increase in power. More items are added to the discount activity, and consumers can also remotely participate in "Black Friday" anywhere via mobile devices.

For consumers far away in China, there is no difference in the way and speed of information flow.

Extrabux, vice president of the U.S. rebate website Malin Jiang told the first Financial weekly, in the United States November 29-this year's "Black Friday"-during the period, China's "sea Amoy" through the company's Web portal to enter the U.S. shopping site traffic is 4 times times the same period last year, the most popular sites are Amazon , EBay, Shoeline, health-care company GNC and Macy's online store.

The first five cities contributing to traffic flow are Shanghai, Beijing, Shenzhen, Guangzhou and Chengdu, each order has an average unit price of more than 100 USD.

Even if e-commerce in China's rapid development-the cat in its launch of the shopping festival, "Double 11" to achieve a 35 billion yuan turnover-"sea Amoy" is still a minority behavior. and ordinary online shopping behavior is different, Hai market is driven by specific demand, at the beginning, "safe and reliable" than "cheap" priority higher. Most people's shopping destinations are focused on American websites, where E-commerce is more developed.

The young mothers who purchase mother and child products are among the first to buy milk powder, bottles, infant health medicines and other baby supplies overseas. Because not all websites support the international direct mail, and the direct mail cost is expensive, the Hai demand has also given birth to the transshipment company's appearance, the Sea Amoy guest may send the mail to the beforehand registration good account the transshipment company, again through the transshipment company sends the home. Generally speaking, the sea Amoy need more time than purchasing, but the same will encounter customs clearance inspection and so on. Allow Hai website and transshipment company usually also hangs out a statement, if customs clearance needs to pay duty, need sea Amoy Guest undertakes, the general tax rate between 10% to 20%.

Another major crowd came from the technology industry. "Geeks" want to get the latest technology products earlier than others, and the price of such goods abroad is much lower than that in China.

Similar demands have spawned a range of shopping malls, parity and rebate sites, and social networking has further amplified the benefits of such cross-border shopping practices. Generally speaking, as long as you are not in a hurry to receive the goods, Hai brings the price temptation can let you overcome most cumbersome shopping procedures.

Sea Amoy to participate in the black Friday trend has been seen since 2 years ago, but 2012 the most obvious growth. Alipay once published a statistic, 2012 black Friday, domestic consumer total cross-border consumption rose 140%. However, this statistic is clearly not a complete description of the whole sea Amoy market panorama, because and alipay cooperation of overseas businesses are still very few, most of the sea Amoy are through PayPal or credit card on the shopping site directly paid to complete.

Banks and credit-card companies want to ease the last hurdle. As early as the black Friday began half a month ago, Citic Bank has launched a series of ads to promote the use of Citic Bank MasterCard in J.Crew and Gilt, such as online payment, you can get "full free" or discount.

MasterCard is further to the overseas consumption of additional 5% of the ads on the shopping Guide website "Fruity FM" home. MasterCard's 5% bonus points were originally concentrated in Asia's tourist regions such as Hong Kong and Thailand, but MasterCard also did not want to miss the "Black Friday" opportunity to boost consumption, thanks to Amazon and the Apple store.

QI, co-founder of the "Fruity FM", said that because it had signed a confidentiality agreement with MasterCard, he could not talk too much about how to achieve this cooperation. The "Fruity FM" also gives a black Friday shopping list of 24.8-dollar lunch boxes and 190-dollar copper lamps. The trivial list covers a wide range of items because Qi believes the buying drive has changed.

"Consumption is active and passive two, active consumption is more complex, can not enumerate a complete list, but we seize the holiday consumption this shopping behavior high timing, more easily grasp this demand." "Qi said, compared with ordinary purchasing," the Sea Amoy "is the focus of ordinary living things rather than luxury goods, the sea Amoy customers tend to pay more attention to quality of life.

And the early popular in the forum and Twitter, micro-blog on the personal shopping list compared to meet the needs of small audiences and aesthetic personalized recommendations are increasingly valued. Extrabux is working with opinion leaders while offering rebate offers, and sites like "What's worth Buying" list the list before "Black Friday". Still, the role of big companies remains slim.

Overall, E-commerce expands the entire "black Friday" radius. According to IBM Digital analysis benchmark, online trading has risen 10% per cent from the same period last year, before 6 o'clock on Thanksgiving Day. The company tracks 800 retail sites in the United States.

According to the National Retail Federation, last year's black Friday weekend sales reached $60 billion trillion, 40% of which were online trading--the 2006 figure was 23%. Nielsen claims that 51% of the trading on the Black Friday Day of the year took place on the line, last year at 38%.

More statistics have not yet emerged because, according to convention, a "Cyber Monday" will appear after "Black Friday". "New York buyer" is a microblog with more than 80,000 fans of the ID, to recommend cosmetics mainly. This year's black Friday, Terry has issued more than 20 micro-blogs, the recommendation of cosmetics brand discount information list, but she also listed Amazon and Newegg for the first time. She says more people are sending letters this year asking what lenses and what type of SLR should be purchased, even though she's not very good at it.