Absrtact: In Beijing alone, there are hundreds of illegal 315 websites. These websites publish consumer complaint information, rely on the charge of the business of public relations and deletion of stickers for profit, the day into tens of thousands of yuan, and consumers from beginning to end are used. According to practitioners, 315
In Beijing alone, there are hundreds of illegal "3 15" websites. These websites publish consumer complaint information, rely on the charge of the business of public relations and deletion of stickers for profit, the day into tens of thousands of yuan, and consumers from beginning to end are used. According to the practitioners, 3 15 the most complaints before and after, but also they earn the fastest time, business volume can double.
These illegal "3 15" website, playing the pretence of public welfare, eating consumer complaints information, eating corporate public relations fees, eating social credibility, earn pots full body. And making money is basically concentrated in the one months before 3 15. The reason to make money, one of the illegal web site owners is worth thinking: many enterprises "themselves are not clean", 3 15 near them very nervous, are afraid of being the media stare, "are willing to spend a little money to eliminate the disaster."
Although these illegal 3 15 websites in essence, is illegal even the crime profit, also has harmed the market economy the normal order, even if does not have a little survey feedback information, but the consumer still is willing to continuously provide the complaint information to them. From the consumer's point of view, whether these 3 15 sites are illegal, as long as these complaints can be released, is beneficial. This may imply such a message, one is legitimate 3 15 website may propaganda not enough, "raises in purdah person not to know", can not really play the due role; the second is legal 3 15 website may serve not well, consumer's some complaints, may be ignored.
The protection of consumers ' rights and interests cannot be separated from the drum and shout of mass media. The illegal 3 15 website complaint Information, has provided the news clue for other mass media's disclosure and the report, this is the enterprise is willing to spend the expense to eliminate the disaster the reason. But why is the profit of the illegal 3 15 website mainly concentrated in the first one months of 3 15? This is worthy of the media industry to reflect on. It is precisely because of the criticism of the mass media, the lack of normality, often like the introduction of a concentrated and occasional report near 3 15, so "those unclean enterprises" at this time is particularly afraid. At the same time, if the mass media criticism report can with the consumer zero distance, often communicates, has the independent news clue source, the illegal 3 15 website blackmail Enterprise Success probability also will be much smaller. Illegal 3 15 Web site is not scary, the formal channel is afraid of not unimpeded, fear of news media coverage is not in-depth, fear of public power law enforcement is not in place ...