Who has benefited most from the launch of the electric business War

from now on, it does not seem to be a consumer , but a parity site. With this so-called history of the largest electric business war, a number of parity site unprecedented "fire" a.

No matter what the end result of the war, parity site to win the flow and users are real.

Circumstance”

Jingdong Mall, Gome, Suning easy to buy the participation of the "Three Kingdoms Kill", the most rapid response is called the largest price comparison site of a Amoy network.

14th night, a Amoy network in micro-blog said that the collective overtime, ready to "live broadcast" Jing Dong, Su Ning, Gome and other electric business website "Pinch", and continued in the micro-Bo and other channels, "fan": "Tomorrow 9 o'clock, a Amoy will be released in real time each major data report and" floor price "commodity, see who finally lost trousers wear. ”

Facing the strong Beijing-east, a Amoy network also spit Trough said: "July 28 after the opening of the London Olympics, jingdong commodity prices suddenly rose 18.5%." These days, the pinch is not more than who strength, but who is loud, put words ruthless. ”

In order to make this sidelines war more interesting, a Amoy also launched 500 million "watch red envelopes", through the registration, rebate and other forms issued to the purchase through a Amoy parity consumers. As of 15th 22 o'clock, a Amoy network on Weibo said it had sent 14 sets of iPad2.

Economic Herald reporter 15th afternoon log in a Amoy network comparison ring page, found that it will Jingdong Mall, Suning easy to buy, Dangdang, Bowser nets, Gome Online mall and Xun network, such as 6 of the platform into the comparison. In the "Real Time Parity Medal" section, the "Gold and silver Bronze" in the way to show the total number of companies to the company's products at the same time the lowest price. In the "Hot Commodity price List", a Amoy net real-time display of the most popular products are the lowest prices of 3 companies to the price of the platform.

Other parity sites are also moving. NetEase launched the price Parity service brand "Youdao shopping assistant", providing coverage of 200 or so of the commodity price comparison, but also included the prices of the war in Beijing East, Suning, Gome and Xun and other shopping malls.

The box parity NET provides some filtering criteria for the search entry, such as a button to provide a price change trend chart directly on the search results page to help consumers make more informed judgments.

Application software companies are also on the fast track of the electric business war. 360 high profile claims its speed browser carrying two can be real-time parity, Jinshan software is also unwilling to be outdone, to the user pop-up page, called its "Cheetah" browser is the strongest price situation reporters, a second debunk Jingdong, suning who is really low price, forwarding this information may also get millet mobile phone.

For a time, the electric business war seems to be a good opportunity for all types of enterprises hitchhiking marketing.

Ride

In the electric business War, the Herald reporter found that the price comparison site, especially a Amoy network, for the electric business war propaganda most positive and intentions.

16th, with the price of the data to see the media, less than 5% of the ratio makes a few big electric dealers provoked to scold a sound. Amoy Network and on the Micro-blog announced, since 11 o'clock with Gome, Bowser and other electric dealers jointly launched coupons "Seconds kill" activities. Herald reporter then login to the website found that Bowser, Gome's coupons have started "Seconds to kill."

Amoy NET announced that the morning of 15th its comparison page flow rate of 10 times times higher than usual. At the same time, a Amoy net browser comparison plug-in "Ruyi Amoy" The last two days of the download volume increased more than 3 times times, the morning of the active user has more than 10 million.

For the second half of the price war, a Amoy network has said, "will provide free venues for the price of the parties, promotional services as well as the entire network broadcast, and free for its audience to gather on-site observation, supervision, commentary and a key to share." "A Amoy Network marketing director Giguang revealed that 250 million yuan will be taken out to subsidize the consumer's spectator, the rate of action, of which, 150 million yuan for users through a shopping after the rebate subsidy, the other 100 million yuan is the user in the electricity price war can avoid the payment of Alipay" red envelopes ", a Amoy network has begun to release from the end of July.

In the past year, the number of visitors to the parity shopping site showed a noticeable upward trend, reaching its highest peak in June this year, with more than 130 million monthly coverage, according to data released by Eric. During the promotional season, price-comparison shopping sites can usually usher in the near future peak, such as the year around the Jingdong Mall in the celebration of the "gang-style" electric dealer prices war.

Some netizens commented: "Gome, Suning, Jingdong online warfare, the real profit of the" fisherman "is a Amoy. "In this regard, e-commerce observer Ruzenwang that the parity site is indeed the rapid growth of the electric business after the war." Price comparison tool to break the barriers between the website of the various electric dealers, will make prices war more "hand-to-hand", which also provides a space for parity site survival.