Who is behind the long hair and waist?

Last day of yesterday's holiday, we must all read this joke: "Until Xu long hair and waist, the end of the holiday?"

This sentence from before very hot "to my long hair and waist, young married me how?" Extended. "Long hair and waist" somehow suddenly fire, became in micro-bo, micro-letters are frequently forwarded or cited "golden sentence."

Who are these golden sentences? Long hair and waist "behind the hands of who is it?" Look back, this is the topic I want to talk about today.

Or first from the talent show, starting from July this year, the Voice of Chinese Dream, happy Male, China sound, the most beautiful harmony and other entertainment talent show in the market, open the blood spell mode.

Pan-Entertainment has become a national event, see who can attract attention. In the public discourse space, Sina Weibo also needs to occasion Entertainment topic to create hot spots and focus.

Entertainment programs are available every day, but unlike in previous years, this year's Sina Weibo has launched a popular topic list for the crazy arts season to boost the activity of microblogs.

Since the beginning of the crazy arts season, the 73-file variety show monitored by Sina Weibo in the period from July 8 to September 8 has produced more than 500 million micro-blogs. Two ace variety show, "China good voice" overall micro-blog topic mentions more than 180 million, "Happy boys" overall micro-blog topic mentions more than 120 million.

Crazy PK

Whether from the television ratings or micro-blog discussions, China's good voice and happy male is the market's most concerned about the two programs, the draft market can be described as the "double king dispute."

But how do these two programs use Twitter to raise the heat of the program? Not long ago, I learned about the "madness" behind the two programs through my Dong Wenjun with Sina Weibo, the crazy art season.

For variety shows, only the traditional ratings as a measure, has been far from fully respond to the popularity of the program, overall, this year, the TV station to micro-Bo showed a very high degree of attention, put a lot of resources to launch, push hot topic.

"China's good voice," since the premiere last year, to operate the microblogging topic heat, but also has a good audience base, so the second season, the first broadcast, quickly attracted the attention of the audience.

With the accumulation of last year, the "good voice of China" on the operation of micro-blog is also very adept at the micro-blog topics mentioned in the volume and traditional ratings occupy an advantage. There is a positive correlation between the two data rankings.

See the impact of micro-bo more than a good voice, fast men also in the initial short period of adaptation to Micro Bo, quickly launched with a good voice in the microblogging PK. "Happy Boys" is 3 years after the return of the audience ratings and habits, program public opinion environment has changed, so the program on the radio, fast men did not realize the importance of the topic of micro-blog, Weibo influence far behind the competition good voice. After 2-3 weeks of adjustment, the quick man reacted and began to devote his energy to the micro-blogging heat.

Both programs are mobilizing various means to enhance the popularity of the program microblogging. For example, the students have opened the certification Micro-blog, students will be sent micro-blog and active interaction with netizens, are actively holding micro-interviews and interactive users.

V-God.

In order to promote the topic of heat, the two sides even into the unit of the competition, the original 10-point fast male, in order to restrict their opponents on the topic of micro-blog, an hour in advance, that is, in the sound of the first broadcast of the 9-point file, began the topic of the program

In addition, the two programs in the popularity of PK, there are their own bright spots. Fast men on August 9, "national finals 10 into 9" launched the "V God Plan", the initial invitation to Fan Bingbing, dedicated to network interaction.

When the program is assigned more than 2 million of the online topic, V God can exercise a V-god right to darken the judges. The move has led to a rapid rise in the number of topics mentioned in the current episode to 17.04 million, doubling from 9.53 million in the previous period. V-Gods will use Sina Weibo to pull fans to discuss, for example, this week Elva is about to become the V God, she September 12 issued a notice of Weibo. During his time as V-Yang, he also launched several micro-blogging fans.

From the monitoring of Sina Weibo, China's good voice is comparable to the topic of fast men, but the coverage of different people, China's good voice of the audience coverage, fast men more concentrated in the young population. According to small waves, although the audience is different, but overall, the topic led to the heat of the two programs, but also pulled up the popularity of Sina.

Speaking of the original idea of setting up a crazy art season, Xiao Lang said that every day on Weibo, there was a lot of discussion based on a theme, TV show or film, so it was thought of "visualization" to be "manageable" and "available".

and open the topic for Sina to provide a richer function, such as the double well number will be related to the discussion of aggregation, to provide "micro-blog Top" and other management functions, so that users better find the theme of quality content. Later, when the time was ripe, it came to mind the "crazy Arts Season" of TV variety shows.

The long tail effect of the topic

Overall, the entertainment talent show chose July-September to seize the summer, because a large number of young users will have more time to pay attention to, watch TV draft. For Weibo, the performance of this year's crazy arts season has shown its potential influence in the television market. The process of influence expansion may also provide more opportunities for the commercialization of microblogs.

Now, with the complementary value of TV and network platform constantly highlighted, "Taiwan network linkage" has become an important feature of network media and traditional TV media integration. But more importantly, the topic of micro-blogging has become the main core of information flow consumption, the topic of operation can promote the entire microblogging user activity, the next step, Sina Weibo will continue to increase the promotion of hot topics.

Recently, the most popular micro-blog is the "Dazzle Rich Contest" series of topics, brought more spread, for example, the last time the emerald turn of the grandmother was sent by ordinary users, forwarding more than 5,000 times; #双马尾大赛 # A user like Baoqiang, this micro-blog directly brought 30,000 users forward, And the Mermaid Line competition has become a male reporter's colleagues for a while hot discussion topic.

Hot topics are by the TV show, internet users to promote, whether it is "Comprehensive art topic list", or Hot Topic list, fans hit the list also become "topic" one.

For example, Wang Fei's divorce, almost caused the day of Sina Weibo downtime, the topic is well-deserved to become the hottest top. Of course, this is a contingency, but there is no denying that there are people-driven factors behind the popular topic of Weibo.

Not long ago, on the "Hungry Goods" microblogging topic popular, and constantly someone in the production of a variety of hungry goods of fun content, forwarding volume is very large, the impact is not small. Shortly thereafter, a scholar-force ad came out to take a stand: "Hungry goods, come to the bar force." This kind of correlation effect, instantly lets the people remember this the Chevalier frame brand.

First fry a topic, and then put their own products with this docking, so easy to win the hot topic of the joint belt.

When it comes to my long hair and my waist, young man marries me? This topic is not shin and red, I asked the small wave, is not Sina Weibo in the promotion. Xiao Lang denies it, he said, and he is also looking at who is pushing the issue.

Perhaps, the Baobuzzi day will have a shampoo advertisement to take, for example, "want long hair and waist?" With my XX shampoo, we can also guess.

The topic of micro-blog, Crazy Comprehensive Arts, the true association behind, we understand?