Who is more able to solve the trap of cosmetics online shopping?

This year's Spring festival comes a little later than usual, spring festival is over, it comes. Into the March, the electric business industry is the hottest cosmetics category, last year, the United States excellent products, Jingdong, Lok Bee between the "Three Kingdoms kill" still remember, this year's electric business cosmetics war kicked off again.

Electric dealers love and hate cosmetics. Love is because cosmetics profit is gratifying, and can drive female users shopping; hate is because cosmetics in the online cohabitation, fake frequent, so many consumers to buy cosmetics online distrust, the impact of the entire cosmetics network shopping development. It can be said that the user's concern about fakes has become the main factor restricting the growth of cosmetics online shopping. In this case, the major electric dealers began to eight recount, launched a variety of authentic protection measures. Summed up, basically divided into the United States and the best products and days of the cat as the representative of the two-dimensional Code faction, and to Jingdong, only the goods will be representative of the authentic insurance faction. So, who is more able to solve the network of cosmetics shopping trap?

Two-dimensional code: The authenticity of easy to argue defects obvious

October 2013, Poly United States excellent Products United Homoserine, Maybelline, Bai Cao set, hundred finches and other 62 Chinese and foreign cosmetics enterprises in Beijing to set up a "Chinese cosmetics genuine alliance", to join the cosmetics Genuine Alliance, enterprises in the United States excellent products platform sales of each cosmetics will be affixed to the security code. Consumers scratch the security coating bought cosmetics, will get 16 digital anti-counterfeiting code, login "Chinese cosmetics genuine anti-counterfeiting Code Alliance" website or brand official website, a check will know.

Coincidentally, the days of the cat will also be the real problem of cosmetics on the two-dimensional code. January 2015, the cat launched the "Starry Sky Plan", Bai Cao Set, natural Tang and South Korea after the first to join. Consumers in the Bai grass set, natural tang and after the cat flagship store, buy the relevant merchandise, through the mobile phone Taobao or cat app scan Commodity two-dimensional code, you can do product traceability.

Whether it is an excellent product of the United States Alliance, or the Sky Cat's star plan, will be the solution of cosmetic fake problems on the source of the goods, through a small two-dimensional code to achieve product traceability, security inspection really even product descriptions, user interaction and other functions. From the use of two-dimensional code is really simple, micro-letter popularization let "sweep a sweep" household name, by scanning two-dimensional code can easily understand the source of goods, whether for consumers or brands are relatively simple.

However, the two-dimensional code approach also has obvious flaws. The Ministry of Public Security played four black pests's official microblog to clarify the security function of two-dimensional code: "Two-dimensional code and bar code does not have security features, they can be made, some simple two-dimensional code and barcode can be copied, if counterfeit goods copy the real product two-dimensional code or bar code, then the mobile phone is still swept out of the true goods information. If the product information is not found after scanning, it cannot be judged to be a fake. Consumers cannot use the scan as a basis for distinguishing between true and false goods. ”

Poly-Mei Excellent product of the alliance launched, also encountered the "left hand test right" question. Hangzhou Consumer Association Under-Secretary-General Chenhang in the media interview, said, "Consumers buy, inquiries are in a place, such security code site is both ' referee ', but also ' athletes ', unfair." "Chenhang suspicion, again strict security measures, can always be falsified to find" loopholes, and consumers face such a fraud, it is difficult to prove.

Genuine insurance: Stronger protection but must pay attention to the settlement problem

At the end of February, the Beijing-east and Pacific Insurance Company jointly launched the "Beijing East Beauty Makeup Genuine insurance." It is understood that consumers buy cosmetics in Jingdong, if the suspicion of quality problems, can be obtained by the Trade and Industry Bureau or qualified institutions of the identification report, through the insurance company for claims, the customer's compensation commitment is: 1 3, the highest pay for 20,000 yuan.

The only product will be the same way to take authentic insurance, its United Pacific property insurance for the only goods will sell goods underwriting, if consumers have doubts about commodities, you can go to the relevant departments to conduct product quality identification, if the results of the identification of non-brand authentic, can be obtained from the insurance company to obtain the full price of the goods.

The advantages of authentic insurance is very obvious, it will be authentic protection in the after-sale link, for the user is equivalent to a guarantee of goods assured the gate. If the product has quality problems, consumers can get a full refund or even higher compensation, such a way to solve the consumer network to buy cosmetics worries. From the amount of compensation, only goods will be the price of goods in full compensation, jingdong is three times times the price of goods.

In addition, genuine insurance is no longer the "left hand test right", the introduction of an objective third-party agencies involved. Whether it is responsible for underwriting, compensation insurance companies, or responsible for the identification of the trade and Industry Bureau or third party testing agencies are such. With the addition of third-party institutions, you can make authentic protection more objective and impartial, but also let consumers more assured.

However, a shark also communicates with friends around him, and also discovers some problems that consumers actually care about. For example, users are concerned: is the identification of goods easy? Is the claim process simple and quick? Although the real insurance reflects the electrical business enterprises on the quality of goods, but also from the point of view of the sale of genuine goods added a insurance, but also need to pay attention to the implementation of the claims in the process of details such as, only in this way can truly reassure consumers.

It takes a great effort to solve the dilemma of cosmetics net shopping

With the advent of the main consumer, the net shopping has become the mainstream consumption. According to the "Yue Self" published by the U.S. Consumer Survey, 22% of the, 23% of the more preferred to get information through e-commerce sites, 79% of respondents will choose the network channel to buy beauty makeup. In this case, the beauty of the quality of the goods and the attention to the fake blow is becoming more important.

To solve the difficulties of cosmetics network shopping, should not rely solely on electric business enterprises, but should be the joint efforts of the whole society. For the government regulatory departments, the need to establish standards for cosmetics online market, the need to increase the penalties for counterfeiting fake sales, the need to build a line under the coordination, government enterprises in cooperation with Skynet, blocking the production and circulation of cosmetics fakes.

For cosmetics brand manufacturers, the long-term treatment of online and offline measures are not equal to the cause of uneven online cosmetics one of the reasons. First-line cosmetics brands in recent years although also trying to net, but mostly to build their own official online mall, carried out also tepid. Online cosmetics chaos, for the first line of cosmetics channel management also brought a lot of problems, fake problems also hurt their brand. It is an important way to solve the problem of cosmetics fakes to face up to the rising electric business channel as soon as possible and to treat the same and equal attention on line and line.

For consumers, also need to improve their ability to identify, learn more online shopping skills. For example, for those big-brand cosmetics, 10 percent, 20 percent, obviously quality problems. If online shopping and offline price differences are too large, do not think that pick up the cheap, can buy the real goods chance is very small; For example, the electronic business site often has real user evaluation, look at these evaluations, especially the appreciation and evaluation, more able to truly understand the quality of goods, more rational purchase.

The peach blossom began in full bloom, for the March cosmetics electric business war, although the parties are still fighting, but the common problem is, how to unlock the network to buy cosmetics users trust problem? Whether two-dimensional code or genuine insurance, is the electrical business enterprises in order to protect the genuine efforts, coupled with the unison of the whole society, I believe that the network to buy cosmetics one day will be able to solve the trap.