Who is more marketing: small fresh site and traditional site PK

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Small fresh in the literary and art circles is quite respected, a beautiful picture, with a paragraph of connotation of the text, such a "small fresh standard" to get more and more people's favorite, so pleased to hear the hot style will be blamed on this inclusive of the Internet era, while in the Internet focus area of the site, of course, can not be small fresh as nothing, this is not, An endless stream of 10508.html "> small refreshing sites appear before our eyes:

Who is more marketing: small fresh sites and traditional sites between the PK who more marketing: small fresh sites and traditional sites between the PK site is not very refreshing, very fresh, very atmosphere! Yes, this is the very popular banner design style of the site, not only including the head map, A lot of small fresh first site of the entire page has adopted this style, visible small fresh charm. Of course, this site design concept is particularly popular in the scientific and technological sectors, relatively, the traditional industry is not so keen. So, the small fresh website and the traditional website compare, which actually more has the marketing sex? Today comes simple PK under these two big styles.

One, the biggest characteristic of the small fresh website is has the individuality: "I do not need the dense text, just a few words expression can swear my heartfelt voice; I do not need dazzling pictures, just a large dim picture can pass my taste." "This is the unique voice of the small fresh web site, in the increasingly critical vision, this personality is often able to influence marketing, and traditional Web site is difficult to have this personality."

Second, the traditional Web site content more full in the small fresh indulge in the praise of personality, the traditional Web site has a small and refreshing advantage: rich content, abundant information and a full structure, although the "content is king" no longer be regarded as the truth of today, information becomes very cheap, but scarce content is still the eyes of the public treasures, If the traditional Web site can be a valuable content of the perfect presentation, to a large extent, still can impress visitors, achieve marketing purposes.

Third, the small fresh web site is more likely to convey the feelings of traditional web site content, but does not mean deep feelings. Psychologists have done a behavioral experiment, when you are asked to read a lot of content in a short period of time, you will be the inertia to read, and do not want to think too much (because too much content, can not be distracted to think too much). So, in the process of receiving a lot of information, the traditional website is difficult to connect with the visitors, and the small fresh web site is the opposite, simple pictures and text, the layout of the artistic conception is easy to make people Lenovo, and not a lot of reading pressure, visitors more likely to have emotional resonance, This is why the small fresh so popular with technology companies, technology is the need for you to continue to associate!

In general, in the current era of attention scarcity, the liberation of everyone's reading pressure will be a trend in the future, so small fresh web site and the traditional marketing-type PK or occupy a certain advantage, but the traditional Web site content marketing is still can not be ignored a force, If the traditional Web site can break through the original text habits (such as using video, interactive games and other creative means) in the content expression form, perhaps the marketing ability of the traditional website will be reborn.

This article by the Zhuo Marketing original, reprint please specify the Source: http://www.jz182.com/, Public subscription number: jz182com