Who is the epitome of the 2014 smart hardware entrepreneur? Luo no doubt

If you ask who is the epitome of the 2014 smart hardware entrepreneur, I think Luo should be the most appropriate.

In this year, the old and hammer technology experienced financing, release, Jump ticket, into the factory, delivery and other links, each time can arouse the intense discussion of the media, encourage, question vodka, hammer powder hammer Black in succession.

Financing

In the 2014, some of the hardware friends around me occasionally ask this sentence: "Do you know investors, help me introduce?" "Once in the search for Angel investment in the process of the wall of the old, also ushered in 2014 up to 180 million of the B-round financing, claiming to be" ROM 1 billion.

After announcing the financing news, Mr. Luo proudly said, "All the investment institutions that once thought we were expensive and tried to keep the price down, in the course of the development that follows us, we want to come in," and no matter what valuations we have with other organizations, you're going to have to come in at twice times the price plus a hell of a process. " In addition, all the investment agencies and individuals who have offended Lao Luo in this round of investment, "have been duly entered into my future blacklist of retaliation."

Mr. Luo's remark may make some investors feel uncomfortable, and I see some hostile responses in my circle of friends. But I understand Lao Luo, because heard a folk version of this: the second round of financing can actually end earlier, unfortunately, the last round of investors to choose the wrong time to release a round of financing information, resulting in a difficult process.

Jump Ticket

On May 20, 2014, Mr. Luo repeatedly stressed in the press conference that "considering we are a small manufacturer" to describe their own mobile phone in the course of the process and hardships, hammer phone is expected to ship July. Surprisingly, the product then encountered Waterloo in terms of capacity.

July 20, the old man on the personal micro-credit on the public number of the issue of the recent "apology and statement on capacity issues" said in the capacity of the problem: "Mass production after the formal commencement of production lines due to the lack of running-in, workers on the new model assembly operation is not skilled, the initial supply of material instability, quality control standards are not fully unified, such as the constraints of complex factors, The mass production process is still very painful. "," Foxconn management has also provided us with more professional, more experienced production management to work with us to solve the problem, but up to now, there are still two key components of the yield is still very low. ”

Even old, like the ordinary hardware entrepreneurs, and will not be in the actual production process to enjoy the extra treatment, after all, the feelings of high, and ultimately to see the factory's face. After all, the factory is a more loyal to the reality of the world, a small device, serious words can lead to the entire production line shutdown.

In October, the old Luo also aimed at the situation of T1, said in order to avoid T2 T1 have orders without goods supply situation, in the listing will be 5 to 100,000.

Gossip

Volume output problems, some of the media outflow hammer mobile phone "urgent replacement plant" rumors, the old Luo had to come out to dispel the rumor; in the face of the king's comfortable evaluation, the old Luo chose to overbearing way directly in the cool on the ruthless counterattack. Until "the hammer ROM team resigned last week", the old man's attitude to the rumors changed, and decided "we will solve all the similar problems by law."

One thing I have to say is that Mr Lo is able to deal with these "crises" well and in a timely manner, but for most intelligent hardware entrepreneurs, it is not possible to do well in PR processing, and the typical case is not "the Cayman".

Growth

Whether likes or dislikes, old Luo's logic, the writing ability is far beyond extraordinary person, very easy on the social network "a stone stirs the thousand layers of waves". But Lo did not realize that he had inadvertently represented the company's image. In with the King freely tore force, the other day openly said "noisy very ugly, no demeanor, as the head of business, this is my dereliction of duty, but the truth is placed there." And a review was conducted at the company management meeting.

"Below 2500, I am your grandson!" On August 4, 2013, the old man responded with a resounding "no more than 1999" on Weibo. October, Hammer Technology announced that the Smartisan T1 mobile phone price adjustment, 3G 16G capacity of the reduction of 1980 Yuan, 3G version of 32G capacity of the drop of 2080 Yuan, 4G 32G volume reduced to 2480 yuan. The Price Reduction Act also gives the corresponding compensation regulations, but still some people are dissatisfied, turn over the scores. Standing in the consumer's point of view, less than half a year to reduce the price of about 30%, the heart inevitably there is a gap. Lao Luo did not delete the Weibo, let others hit the face.

Then Mr. Luo received an interview, in response to the price reduction incident, he admits himself "on the internet often say some no taboo words, as the head of the enterprise is obviously inappropriate," and said that he realized that "the personality of the enterprise has brought a lot of benefits, and now brings the disadvantages, I hope to highlight the corporate brand, I personally try to lean back." Throughout the interview, he also showed that the price is more from the enterprise point of view, after all, "relative production volume has been significantly slowed down."

December 6, the old man in the Beijing National Convention Center in the "an Idealist entrepreneurial story" series of the fourth speech, and said that the future will only be "CEO of the Hammer" to face the public. I think that Lao Luo really grew up again.

Lao Luo, ordinary hardware entrepreneurs, as long as the courage to start from the company's actual situation, I think CEOs will make reasonable decisions. After all, this is about the company's development, personal honor and disgrace in front of the team, and not so important. 2014 is destined to be the troubled old and hammer technology, hoping that in 2015 they will be able to achieve better results.