Who is the loser of Liu Xiang's retreat?

&http://www.aliyun.com/zixun/aggregation/37954.html >nbsp;     (This article is written on August 18)

     Liu Xiang is back! "Noon downstairs to eat, the elevator inside, the restaurant inside, everyone is talking about this topic." Back to the company, turn on the computer, a friend complained: "My colleagues take a special leave to see Liu Xiang, the result of Liu Xiang back to the race!" ”。 Sina, Liu Xiang's newsletter opened less than 5 minutes, reply to the Post has more than 1000. Visible, Liu Xiang's influence is big.

        netizens ' guesses and views are numerous, I do not want to talk about this too much, mainly, I do not know much about sports: (Alone Personally, I think Liu Xiang's move must be caused by helpless.) Liu Xiang is a hero, but after all is a mortal, and we are the same people, but also less than 30 years old. We really shouldn't be demanding too much of him, that's not what he wants, is it?

       Liu Xiang, in addition to his own, crying must also be: Coca-Cola, Nike, Cadillac, Yili, Shanshan, Amway New Zealand, O ' Connell, BOC and so on ... Just the day before yesterday, I was also in the office of the distribution of the TV to see Liu Xiang for BOC endorsement ads. How much money did these companies spend in order to move the first trapeze in China? What is the most frequent advertising fee? Keep playing? Not in line with the brand temperament; Billions of advertising costs have vanished.

         happens to see a blog today about how much revenue Phelps will get. The article said, "After the Olympic Games, Phelps's personal income will soon increase to 30 million U.S. dollars, the value of swimmers to mention the" first group. But it was estimated that Phelps had previously been the main advertising in the United States, this time will be more global. Europe and the United States and Japan waved to him, especially in China, the big market "spared" him, estimated annual income may reach 80 million U.S. dollars. "There are people who rejoice and those who worry," the former woman Phelps, a swimmer, was the first in the United States to receive 5 Olympic tickets before the Olympic Games, and she signed a millions of-dollar advertising contract with a big company, but the company could only swallow the bitter pill as she tumbled her glasses at the Olympics.

        What about Liu Xiang? Of course his annual income is unlikely to reach 80 million dollars, but 80 million yuan is estimated to be more than enough. And the companies that pay for it? What will be the cost of a huge advertisement?

        a show of prideGambling, the Olympic Games is a gamble, the games behind the enterprises, is also a gamble. The wager is right, nature is glorious; wrong bet, throwing.

        Advertising, is a very learned business, so now universities and even graduate students, have set up a professional advertising. Advertising is not just advertising code, design advertising language, more importantly: to have the eye of advertising, when the shot is shot. On the one hand, to have enough advertising awareness, on the other hand, learn to use the right time, do not fight unprepared battle. In fact, Liu Xiang's problem, before the beginning of the Olympic Games have a warning, injury, healing ... A series of problems has already been created.

        to know that sometimes, advertising does not necessarily have a positive effect, if the positive effect is not appropriate, and can not be as clever as "Heng" to copy the topic, Then there is only one result of advertising-failure. And that's what we don't want to see.

        I hope this time Liu Xiang loses, not only to sports, to the Olympics, to our enterprises, can also have a chance to think and promote.