Who is the new boss of the Internet?

"I'm here, what about you?" on the eve of the 2011 Internet Conference, NetEase CEO Ding Lei asked such questions.

In addition to Ding Lei, participated in the 2011 Internet Conference promotional film recordings are also the Internet industry heavyweight, including Tencent board chairman and chief Executive Officer Ma, Alibaba board chairman Jack Yun, Baidu CEO Robin Li, Sohu board chairman Charles Zhang, and the Grand CEO Chen.

Although only after two years, but from the company's market value or valuation, as the backbone of China's internet industry, the big guys have gradually differentiated into three major echelon. The first echelon was locked up by Ma, Jack Yun and Robin Li, and there is no doubt that Tencent, Alibaba and Baidu's "tab" Camp has been far ahead of other domestic internet companies, market capitalisation or valuations ranging from 40 billion to 90 billion U.S. dollars. The second echelon includes the Millet CEO Lei, Ding Lei, Qi Hu CEO Zhou, Jingdong CEO Liu, Ctrip CEO Liang Jianzhang and Sina CEO Cao Chao, the company's market value or valuation between 5 billion-10 billion U.S. dollars. Finally, Youku CEO Koo, search House CEO Dejiangong, only product will CEO Shenya, Sohu CEO Charles Zhang, more play CEO Lee Colling is ranked third Echelon, the company's market value or valuation of 205 billion U.S. dollars.

It is the most popular mobile internet wave in the industry in the last two years that has led to the rise and decline of this big wave of power. Looking back on the ups and downs of internet companies over the past more than 10 years, "It's important to do what's not important. It reviewer Xie said.

New power, new big guy.

Tencent technology combing the market capitalisation or valuation of more than 2 billion U.S. dollars in the list, millet, only goods will, the gathering era (more play yy) is the Internet is a typical representative of the new forces.

They set up the time is not long, more play was founded in 2005, only the goods will be established in 2008, Millet was founded in 2010, in the development of several years after the controversy and suffering, the founder of the company also became the Lee Colling Mouth said "survive the thousand Old demon."

Internet analyst Bo that, under the mobile Internet tide, the best way to grasp the opportunity is the millet company.

This is thanks to the internet old lei. As one of the first batch of programmers in China IT industry, 30-Year-old became the general manager of Jinshan Software, then founded excellence. Invest in the field of angel investment has also achieved a number of "Lei department" company, including play. 2010, he founded the millet company, with the rapid growth of millet mobile phone sales, recently, the industry has the latest value of millet more than 9 billion U.S. dollars.

Compared to the smaller meters from the inception of the attention, only the product will and founder Shenya a lot of low-key. The obscure company has bled out in the worst of its time, March 2012. First, the price is lower than expected, the IPO on the day below the offering prices, the industry has a lot of questions about its model. Unexpectedly, the wild Lily also has the spring. Since August 2012, only the stock price of the goods will start bucking the trend of surging, all the way, breaking through 30 U.S. dollars per share, up nearly 5 times times the IPO, as of August 9 this year, only the market value of goods will have more than 2.7 billion U.S. dollars.

Last year only goods will be listed, more play CEO Lee Colling with YY team also sounded the Nasdaq bells in November. And only goods will be the bleeding listing, more play yy is by the capital market Pro Lai. The market capitalisation of more than $2.2 billion trillion is more than $600 million as of August 9 this year, compared with the market capitalisation of the market.

Xie that these growing new power companies are not in the general sense of the Internet companies, mostly in the relatively new areas, such as mobile Internet, hardware and software integration. The high growth rate in emerging areas is a common phenomenon.

Is it true that the markets acquired by these later-rising companies are really built on their own comprehensive capabilities? This is Bo's concern.

He believes that the first wave of internet companies do not have integrated service capabilities, now the wave of companies face this challenge.

Veteran not dead, but near dusk

The reason for this concern, Bo has its own analysis. In his view, China's first wave of internet companies represented by the portal, the second wave of online games as the representative, these two waves are not a comprehensive technical capacity to occupy the market.

"Sina and Sohu have changed the way of Chinese information acquisition, and the traditional media content has been focused on the internet, creating a huge market." But they do not have the technical ability to provide complete user service and experience. Similarly, online gaming is biased in a single field and does not provide a complete service. ”

As Bo said, the old Internet portal differentiated seriously, such as Sina and NetEase rely on the concept of micro-blogging and online games stable in the second echelon, and Sohu is seriously looking down to the third echelon. Seven years ago, with Tencent, Baidu, Alibaba and the four big Chinese internet giants of the grand company, has been overwhelmed by the market capitalization of the choice of privatization retreat.

2004, the Grand Internet listing, Chen himself to the top of China's richest. He has told thousands of of staff: if the Shanda games to maintain the first 5 years more than 100% of the annual composite growth rate, 10 years later will become the world's largest entertainment company.

From 2006-2013 7 years, Chen Tianqiao led the investment and acquisition of continuous, games, literature, video, film, music and other cross-border integration, in painstaking to build the Web Disney Empire.

Yet the tide of mobile internet has surged. Whether Tencent, Baidu, Alibaba these veteran companies, or 360, lei these new players, are doing their best to mobile Internet layout. When micro-bo, micro-letter has risen, continued 4 years to hit the grand innovation courtyard has not hatched a layout-meaning products, but encountered the fate of abandonment.

"Yahoo because of strategic decision-making mistakes, the neglect of technology, Google's neglect, resulting in the later competition lost its edge." Enterprises can not have a major failure first. "Bo said. The Chinese Internet industry is also showing such behind stories.

Unknown pattern

Just as the business model of mobile Internet is still hotly debated in the industry, what is the prospect of a company that relies on this wave of growth?

Compared to the capital markets ' pursuit of these new power companies, Xie that the rise of these companies is not "proud".

"These companies (360, millet) business model is very simple, not much innovation, the impact on the industry is limited." The comprehensive management ability, the marketing ability, the charisma of the leaders have accomplished these new forces, but the core competitiveness is insufficient. When the Chinese market is saturated, these new forces may be smaller than the world. "Xie said.

Xie stressed that the core competitiveness of the company's future potential, such as the gold map, hkust flying, watercress and so on. "Watercress can do better. "he said.

Bo more emphasis on integrated service capabilities. "Such as Tencent, Ali and Baidu's companies, need to have a certain technical capacity, comprehensive ability to balance, according to market changes and constantly adjust the strategy and products, is expected to stand in the tide of the summit." ”