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Needless to said, the current area of the local Web site is facing a number of extremely daunting things:
1, the flow of Community products decline: In the region of urbanization is also in the rapid development of the city (including the Midwest and Northeast), BBS as the main site traffic has begun to sheng extremely and decline.
2, Mobile trends and vertical web site intrusion, making business more difficult: in the past, just stare at the community, and then sell ads on the line. Now there is no professional website, the income will inevitably decline. This requires that the site has to go fine, professional road, directly leading to greater management difficulties.
3, mobile products are still wandering, PC-side software free dinner is about to end: Alibaba bought Phpwind after the BBS development business castration. Discuz! is still struggling to maintain, but the pace of renewal has slowed markedly.
What is the result of the triple difficulty? The biggest problem is not the flow began to decline, in fact, the entire PC industry flow is slipping, not just BBS, this is the product diversification after the natural differentiation of traffic. The biggest problem is not technically no free lunch, through the development of 5 years or so, 3721.html ">2014 years of Jiangsu and Zhejiang many county stations will achieve tens of millions of annual income." The biggest problem is the industry's leading-the Yangtze River Delta and the Pearl River Delta site began to fear loss, stability, just to maintain vested interests and efforts. As a vested interest, in the mentality of many people already do not want to fight, fear of innovation!
Summed up the above phenomenon, I think: Extensive has been outdated, the industry flow has been to the entrance has been to the depth of several major sites, the entire industry into the development of the middle and late stage, the early stage of maturity. Then a new problem began to haunt us: Will this field be evergreen? Who will be the subversive of the local Web site?
Will the subversive of the local website be the big alligator in front of you? No! The big Predators ' outsourcing station is a mob. The operators of these outsourced stations, wearing this skin is not for the crocodile's user resources, is to the brand value of the crocodile, only one-----------------------
Is the subversion of the local site a new media site for traditional media? No, they are the people who are being subverted and newcomers to the new local Web site industry. The new media website of traditional media with golden key birth is the concubines children of the rich family. The decline of newspapers and TV industry forced them to rely on self-reliance, they suddenly: Hard life is not easy, no users, the lack of a reasonable profit model, just rely on the past reputation alive, struggling!
Will the subversive of the local website be the cock in front of the industry? No, no! To see: The industry threshold is more and more high, 3, 5 people How can the home page, BBS, micro-BO micro-letter and app play? In accordance with the current pattern of the strong competition with the immediate, it must be over! Too PC is not a person to be afraid of the object!
Local site Subversion is born to know the difference between mobile and PC 95, hand-held subversive weapons must be very mobile mobile end products, subversive tactics must be revolutionary data marketing and new integrated marketing! Have you ever paid attention to Mo and sing? Although the MO has not become the micro-faith competitor, But the stranger and sing now as if has become a vertical community. Now that the vertical community is viable, what about the local community? As technology matures and the cost of development declines, perhaps one day, like the West Shrine Xiangma, a purely mobile local community will rip the walls out of the PC-side. After 95, you may not be able to do it!