Who made the wedding dress for the group buying website?

Source: Internet
Author: User
Keywords Poly-Cost group purchase group purchase website

Alibaba Group announced 20th, Taobao's group buy platform "ju.taobao.com" ("poly") will be in the form of a company to operate independently, as Alibaba Group, another independent subsidiary. According to Alibaba Group Internal Mail, the poly-profit from the stripping of Taobao, as a separate business module of the company's operation and development, by Shanli as general manager, to Alibaba Group Secretary-General Xiaofeng report.

In group buying industry shouting funds tight, and constantly have group buying website closed down, layoffs, many people in the industry are not optimistic about the case of group buying, the reason why to be from Taobao a department independent for a company to operate independently? He Yi that there are several reasons for this.

The business form of group buying is suitable for the ecological chain of Taobao

Group Buy so can get everyone's hot, get the recognition of the market, it has its own advantages, although there is such a shortage, but its shortcomings are mainly relative. such as group buying website to business expansion, if it is a separate group purchase site, need to raise a large number of market development commissioner to negotiate one by one, time-consuming, inefficient, business evaluation and controllability, but Taobao, business is not a problem, he has millions of of merchants, for each merchant sales of products, product sales, Users have a record of word-of-mouth, he can from the millions of businesses to select merchants, and can be effective constraints, such as the flow of the site, the new group purchase site needs publicity, which requires a lot of money to publicize, Taobao do not have such worries, he relies on Taobao platform, direct import flow In addition to the credit problems of the merchant, logistics problems, these are group buying sites need to face, but these Taobao, are ready-made, because Taobao after years of development, has created a flow from the traffic, users, merchandise display, trading and payment of the mature system of the electric quotient.

Therefore, the group buying model is more suitable for the ecological chain Taobao.

Second, Taobao gather the demands of the department

Poly value was born last March, is Taobao launched a group purchase service platform, after more than a year of development, now has become the domestic market share the first group buy platform. Public data show that at the end of last year, its total turnover has exceeded 500 million yuan, the first domestic group buying industry.

Such a good result, go just as a department of Taobao, and these results are not owned by the department itself, all counted on Taobao mall, these are certainly not a cost-effective department personnel can accept.

After independence, the hundreds of millions of results can be grouped into the head, accounting and performance assessment, we can get more benefits. Of course, there are Ma Yun's optimistic about group buying.

Based on the above points, even if you want to be independent will not be.

Third, the further expansion of group buying winners business

According to "Poly-cost" general manager Shanli said, "Poly-cost" is currently issued daily sales of goods and services to 100, daily turnover of 20 million yuan, is expected to achieve 2011 full volume of 10 billion yuan, the end of the daily turnover is expected to break through 100 million yuan.

Shanli revealed that "poly-cost" is currently in the country 17 cities opened business, in various cities in the country, the local market share is located in the former three strong main local life service group purchase site, through Taobao open shop, so as "Taobao sellers" identity more conveniently in the "Poly cost-effective" platform to release the group purchase items. These main local services to buy the site Taobao, to pay the standard Taobao different "wind control Gold", the first-tier cities and second-tier cities are 300,000 yuan and 200,000 yuan respectively. "The money will be frozen in these sellers ' Alipay accounts and used for payment in future transaction disputes." Shanli said that there are thousands of Taobao sellers every day to participate in the "poly cost-effective", often to go through more than a week of scheduling, and from Amoy to the selection of the qualification, from a daily pick out 100 products into the day of "poly cost-effective" promotion.

According to He Yi observation, Taobao get a good deal every day on the online purchase of goods far more than 100 pieces.

From the above data, it is the real winner of the group buying industry. Other group buying sites spend billions of of the cultivation of the group buying market, but for the background of the poly cost-effective to do wedding clothes just.

Of course, the cost is not only satisfied with the current scope of Taobao, after the independence of the cost of a more free and extensive development space. Local Service group buying business will become a cost-effective future business focus, to make up for the cost of life in the service category of short board.

He Yi that, with the independent operation of the poly-cost, become the industry's undisputed first, after the group will gradually move towards standardization, large-scale, this is a good thing for group buying industry.

Alipay was besieged: 19th, before the siege of Taobao mall big sellers of "small and medium-sized sellers" and instead collectively to pay treasure to mention. In this respect, Alipay the night before the emergency through the official micro-blog said that the rumor instigators are disrupting the financial order, suspected of serious illegal. However, the accumulation of "small and medium sellers" YY voice 34158 channel did not end the activity. Last night 8 o'clock, the channel also held a "audio rights party." Alipay, a public relations source, said the attack did not have a real impact on Alipay, and the user used Alipay all normal.

Oh, MA, from Taobao Mall was besieged, to pay treasure was besieged, conspiracy theory constantly, Ma Yun you have to slow down.

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