What is the most important online games industry? If your answer is still "research and development, to make the best online games!", Then you really OUT. Recently an authoritative website published a survey: Why do you leave online games? As a result, many people were greatly surprised by the fact that only 27% left the game because they did not challenge and did not play well, while those who left due to poor game service and rights violations turned out to be 52% more than half! This result subverts a lot of people understand the concept of "the king of online games industry technology," the real decision most players can "go with" is the service quality of online game operators! The reason for this situation is not difficult to analyze, the Chinese online game after decades of development, put into operation a "lush" products, but the game product into a strange circle of homogeneity, to attract the players of the determinants, the game is fun to occupy The proportion of factors declines day by day, and the service quality decides to choose the tendency of increasing day by day. But more players said: I did not do God's feeling! So, who is moving the player's "God's right", the player how to recover the right to do God? Some manufacturers ignore the quality of service complaints are not entitled to the right to damage August 1 "Interim Measures for the Administration of online games," the introduction of China's online games industry is no longer "streaking", but at this stage of China's online game market players use the law to protect their rights and interests of the case also Almost no, most players can only use the official website, 315 complaint way to express their dissatisfaction. Ninetowns just closed "Happy Journey" has attracted a large number of players complaints. Although the "Happy Journey" announced a sudden stop playing, but a few days before the announcement props market is also on sale of new suits, this "nonsense" method of exploitation of players certainly aroused the dissatisfaction of many players! The face of opposition from the players, Ninetowns still announced that "Happy Westward Journey," all point cards will not be returned, will only be converted into Ninetowns other games point card to continue for players to use. In this attitude, you dare to have confidence in the immortal biography? The outcome of Happy Journey is not only unpleasant, but DNF, the long-term high complaint rate for 9C, is still the dominant player against the player's "right to God." Its volume of complaints over the last two years has been more than the second to the sum of ten. The main reason for being complained is that the game is frequently dropped, the plug-in is rampant, and the player has no right to appeal after being mistakenly sealed. In the face of media and player exposure, Tencent's attitude is "rather kill the wrong, do not let off", "the seal is absolutely not closed." A lot of players virtual wealth at the torchlight. In fact, no game is perfect, complaints are normal. The key is how to solve the problem after being complained, and how to give a reasonable solution. In the above case, the operator did not act, but the player spontaneously gave a solution. Such as "Happy Journey" off service, Ninetowns to push the "fairy", Ninetowns approach can be based on the consumption of existing active users converted into Ninetowns point card, recharge into the player account, and then specify or require players in the "Fairies Biography "for consumption, which is to protect the virtual wealth of existing players, but also the wealth transferred to the upcoming new games. Another example is DNF is currently a large number of complaints were mistakenly sealed. Tencent's account is linked with the QQ, most users have opened the QQ mail, sentenced to the player's virtual role in the death penalty, it should inform the charges and evidence. When the title, send an e-mail, Tencent system to provide abnormal data to prove, and require the player to explain reasonably. This is any player's right to know and the right to complain. If the player can not reasonably explain, sealed, and vice versa. Above is the official does not act, does not improve the quality of operations under the premise of the players spontaneous solutions. However, operators are still indifferent to this. What did they do? Nothing! Rights repeatedly infringed on how to get back "God right" in China, an online game to attract players is not difficult, rare is to attract players for a long time. China's "locust player" has tens of millions of giant, why? In addition to the same rules of the game, the root cause of the player unable to keep the game is that the quality of the operation and service of the online game manufacturer can not satisfy the player. Once the game freshness disappears, the player immediately leaves and the ten-year online player has his own opinion on the service quality of some manufacturers . What companies operating products worth playing, what companies operating products should be easy, they have their own heart spectrum. How to recover the "God right"? Is nothing more than looking for the real respect for the interests of players willing to provide players with quality service operators, which is the current online game market structure to give players the right - everywhere has done similar to the game products, why not choose a manufacturer of the best operating services . Instead of being a grandson, why do not we change from one place to another? For example, Q version of turn-based online games on the market a lot of products. But only "Fantasy Westward Journey" and "asked" popularity, and the longer the operation of the more popular. Rely on what? Long-term stability of high-quality operation is undoubtedly in the condensation of players popularity made a contribution. Optimize the game environment, crackdown hacking plug-in, prohibit the "box" to play, "Fantasy Westward Journey" to do 2.6 million people online, and "asked" the peak is also more than one million. DNF due to poor service to swallow the bitter end result of players lost the typical landing in China recently, because of the loss of a large number of DNF players were nicknamed "DNF natural enemy" of the "Dragon Valley" (DN) also use their own good operation to open a Good head. In fact, playing the players are clear, in fact, DN DNF product is not much better than the DNF, but Shanda to ensure a stable server smooth, less card phenomenon, brush map PK will not be dropped, and through the localization of the copy to make the difficulty in Players can accept the range, thus avoiding the player forced to use assistive devices appear. At the same time the game does not exist "box" type of illegal mall props, and mall props relatively inexpensive, giving fashion and other measures during the beta, targeted measures led DNF drain a large number of players DN. The war has become a big part of this summer, and Tencent's defeat is largely due to DNF neglected players interests. Furthermore, such as World of Warcraft world-class online games for the care of players is abound, Blizzard and other players will even lose their lives made of NPC forever frozen in the virtual world, which kind of human services? Numerous cases tell us: online games R & D is of course fundamental, but can hold the "Foundation" and create a brand, relying on the wholeheartedly for the players "service", first-class online game company not only from the game entertainment players, but also on the service Players as "God." And with the further changes in the online games market supply and demand, such a situation will become more and more common in the future! Dragon Valley through the operation of service quality differences now won a lot of players support the essence of online games operators is the need to take the initiative to complete the role of service providers is not the essence of online games operation of high-tech industry, but the service industry! The service is divided into two parts, one is product service and the other is operation service. The former is required for product stability, timely updates, and game quality improvement; the latter is required to operate a good game environment, can effectively combat bad game behavior, while protecting the interests of players. Online game manufacturers are not doing bad game operation, but the concept has not changed! For ten years, at least three years of experience even in newly engaged games. A lot of time is not less than ability, but the attitude is wrong, violating the interests of players is not totally unknown is indifferent. To change China's online game industry impetuous look down on service structure, not only need online game manufacturers their own efforts, but also need the relevant state agencies to improve the supervision system as soon as possible, the implementation of incentive measures, so that players can really effective way to defend their own Legal rights! Blizzard made a model effect on service quality through WoW. At this stage, the most feasible way is not that players slowly wait for the operators to change their roles. Instead, they dare to say "Overlord Terms", "Strong Buy and Sell Transactions" Do not". Do not scold the operator on the one hand, on the one hand have their own base to play to play it operating the game. Some operators just eat this point before they have no fear. In an era of increasingly fierce market competition, are you still worried that you will not find a place for God to do?
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