Who ruined it? How to release the optimization effect of soft paper

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Soft Wen was once a lot of webmaster, marketing professionals have given a very high aura, a soft article achievements of a business, like an idea to save a business, become a marketing circle, optimize the circle of everyone attention to the method, and even appeared in the Web site optimization, network Marketing, if you do not know soft wen, It's impossible to be a leader in this industry. But when more and more soft text flooded in the Internet, Baidu from the beginning of tolerance to today's refusal, it explains the current soft quality is how low, soft wen unexpectedly has become the object of Baidu blocked, so the soft Wen was killed.

The reason for the decline of soft paper, the root cause is still the vast majority of webmaster friends on the soft wen understanding of the ambiguous, that the soft text is not a kind of advertising articles, then these advertising articles in the Internet random plagiarism, plus their own site keyword, choose some good website to publish, Some stationmaster also chooses some news source to publish, in order to enhance the soft text of the advertising effect, it is so that the soft text to the decline, because the soft quality of the decline has made Baidu's search experience has become extremely low, the exception to clean up the network of garbage action also launched, soft Wen naturally became the victim of this movement.

So the soft text is really not? It is obvious that people's wrong way to destroy the soft text, but if people have to innovate a good way to save the soft wen, is also feasible, then how to better improve the soft text effect? It is clear that quality is the core.

First, we should pay attention to the quality of soft paper, to understand what kind of soft text has good publicity and optimization effect, in fact, if we look at some Modern family life drama can see what kind of soft wen is high quality, take now hit the "We get married", we unconsciously will hear the actor's cell phone ring, You'll know you used an Apple phone, and Ping An real-time appearance unexpectedly become the story of the promotion, and lily nets in the matchmaking conference on the go-between, also become the story of the promotion, the placement of these ads can let people experience the effect of the brand, but also will not let the audience disgusted. This is actually the direction of high quality soft text.

The high quality soft text has the readability and the interest, simultaneously also has the advertisement sex. The soft text is not to hide the advertisement, also not high-profile to advertising, make like not to buy 999, also do not buy 599, as long as 99 yuan such exaggerated advertising words, so from this point of view, now on the internet, the so-called soft text is mostly garbage soft, nature can not meet the needs of Baidu, Not to meet the needs of businesses and stationmaster.

Second, we should pay attention to the choice of soft paper distribution channels, soft Wen release channels must be prudent, although the news source is very important, but also to see the news source of the channel, is not with their own propaganda and optimization of the site has relevance, according to the new Baidu algorithm, if the correlation is missing, then a good platform does not have the optimization effect. In addition, these channel platform itself has a certain brand image, because in the Internet still follow the principle of birds of a feather flock together, if you release the channel exists deceptive nature, then will affect the authenticity of your soft content, and finally the user's approval.

In short, soft wen still has bright prospects, just need to change the understanding of soft wen, from the promotion of soft quality, and then through a reasonable channel release, can maximize the promotion of soft text in advertising and optimization of the role. This article has a website www.sijiazhentan.net starting A5, reprint please keep the source of the link, thank you for your cooperation!