Who ruined the best marketing approach of Mr Yu's Mouth (i)

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

June 20 "entrepreneur Salon" 4th held in Beijing, New Oriental Education Group founder Yu said the development of the Internet has long been a major impact on the education and training industry. If you still use his early pioneering work to brush the telephone poles, to do the way of speech enrollment, the start-up of education and training companies are basically not to do, search marketing is the best marketing method at present.

Indeed, search marketing has changed the marketing model of the education and training industry. According to a Chinese search engine related data shows that the education and training industry in this search promotion is ranked second industry. New Oriental and the search engine has established a strategic cooperative relationship, in addition to daily search promotion, the engine search platform is also the new Oriental brand important base. Search marketing has set off the transformation of traditional marketing methods.

According to common sense, such a good marketing method, no matter in the industry and users should be legendary, praise. But the truth is not as good as Mr Yu's macroscopic description. I am currently working for a German listed mobile internet company Beijing Branch-Cyber Android (Beijing) Information Technology Co., Ltd., which is committed to the booming Android application developers and mobile applications Mall to provide high-quality, professional, one-stop service. In the company's network of Android shop search marketing, the author has deep experience:

First of all, SEM (search marketing) in the broader sense not only includes PPC (Pay-per-click Promotion, that is, pay rankings), but also include SEO (search engine optimization, that is, natural rankings). In the search marketing of the two major directions, PPC and SEO focus is different: The former is paid to advertise on the search engines, and the latter is to improve the site to conform to the search engine collation rules, access to natural flow and ranking;

Second, whether in PPC or SEO above, want to obtain marketing results from the search engines, must pay more than the effect of several times the cost or time. The "conversion rate" problem has been plagued by the search Marketing enterprise disease scale.

Again, search marketing has reduced the search user experience, which has been blamed by search users.

New Oriental Mr. Yu's best marketing method, why will be from the user and the company's double accusations it? Who destroyed the search marketing this way? Next comment, we discuss together! (Text/mu Jong)