Who says internet thinking is going to be free? The key is to see if you can quickly build a barrier

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Internet thinking and genetics have nothing to do with charging for free. The key is to control the cost of "fast": rapid delivery, rapid establishment of barriers.

Wen/Wei

Shenzhen has a friend recently made a product, currently for 4S shop use, the future may be for more car service providers, such as Beauty Shop. It is actually a set of technical solutions, 4S shop Using this solution, can do a customer service nature (rather than simply information push) of the micro-letter public account: for example, owners can inquire about maintenance and reservation maintenance, or illegal inquiries and so on. This product looks interesting, but also some so-called "just need": owners do need, 4S Shop also has the demand to attract car buyers back to continue to contribute service consumption.

My friend opened a conference on this product, after a "jobs" addiction, invited a lot of friends to come to join in. Some friends said to him: "This product can be considered for free, because the free delivery of goods quickly-everyone likes free." But I think, this product, indeed should be as my friend thought: charge, and the expense is not too low, a year 4S shop how to have to pay a tens of thousands of yuan bar.

Speaking of Internet or internet thinking, genes, the first idea is "free", based on a large number of users, and then slowly toss the business model. But in fact, the internet thinking is not equal to free, because must consider is such a question: How to promote the product?

Free product promotion has two roads, one is by Word-of-mouth, time is longer; The second is by advertising hit, the cost is very high. Free product is difficult to "free" to use the power of the channel, because the channel to help you to promote out, the total can not be in vain, the channel of income where? Nature is asking you for advertising.

However, once the product is charged, it is possible to produce the Commission after the success of the promotion: this is the same as CPS (cost per sales, that is, according to each order/each transaction to charge advertising fees), and free products can only do CPA (cost per Action, according to the number of clicks). The channel still needs benefits, but this time it's not about asking you, it's about asking for your installed object (you're going to have to do it).

Specific to this product and its development team. My friend in Shenzhen has been immersed in the car network media for many years, belonging to the vertical line of "bully", he has enough resources in Shenzhen to do offline promotion. But if once over the Shenzhen, resources according to physical distance gradually reduced, he desperately needs more than enough 4S store resources for his promotion, only the product set at a higher price, it is possible to motivate these people for his efforts to promote. If free, probably in addition to rely on advertising hard to hit, there is no other way.

In my friend's opinion, this kind of O2O service, is very fastidious localization network relations, can catalytic this kind of network relations for own use, must give out the benefit. Free Products Although it seems that many stores will be the first time to try, but the cost of advertising is not low, more importantly, his entire development team will be in a net loss, unless in the short term to obtain a large amount of financing, the prospects are not good. and the charging mode, can obtain the channel agent, may not be able to spread quickly, secondly can form positive cash flow income, in the negotiation financing, the spine will also be more hard.

So how do you deal with other players ' free-style intervention? The necessary defensive weapons are still to be prepared: rapid iterative development, once the charging model has a small, natural enough to speed up the new function of the line; In addition, this time to do some of the primary function of the free type products to resist. This train of thought is very interesting and has never been heard from free to charge, not too much from the charge to the free. But you have to admit that a simple free version of the relatively small local service provider, a car beauty shop, can create a moat for him.

I think his ideas are logically set up, and internet thinking and genetics do not really have anything to do with charging for free. The key is to control the cost of "fast": rapid delivery, rapid building barriers, this is the core issue. Fees are not charged, according to the specific circumstances, it is only a way.