Who says the domain will die? Two-dimensional code only "paper Tiger"!

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Easy name China (ename.cn) August 19, from the birth of the domain name, there have been many enterprises to the domain name protection as the focus of work, domain name has become an indispensable part of the internet world. Only in the first half of this year. The new number of COM domain names reached 1.7 million, the global domain name registration volume maintained a smooth and rapid growth, the momentum of development, as always. But in recent years, about the domain name "will die" of the speech, but the domain name in the future really will not matter?

Figure: MA

In 2013, Ma said at the global Internet Conference, "We even feel that the future of the Internet world can not need a domain name, do not need to register a Web site, only need a number, with a two-dimensional code sweep, all services can be provided." ”

The speech, aroused the industry no small waves, some echoed, some people opposed. Echoing the person, the intelligent search engine, two-dimensional code or even three-dimensional code will threaten the status of the domain name, and in the future may replace the domain name, then the domain name will eventually be forgotten, become the world? In fact, only in terms of search engines, although more and more people rely on search engines, But the search engine produces the traffic promotion expense to the enterprise is a heavy burden.

Jingdong in the domain name JD.com before the start, each year to pay for the flow promotion cost is very high, and in the JD.com after the industry estimates, only the domain name can save more than 100 million yuan for the promotion fee. And only after the acquisition and commissioning of the vip.com last year, in addition to the site traffic, enhance the brand influence, but also really saved a large number of promotional fees and advertising costs.

Jiuxian NET Chairman Shang to this is deeply has the feeling, has indicated that "a good domain name may save 90% advertisement expense, therefore the domain name must make one thought can think of." "Even if the search engine is to replace the domain name, it must have sufficient intelligence prerequisite, which has certain difficulty in technology." As a result, smart search engines are hard to replace domain names.

And about the two-dimensional code, three-dimensional code can replace the domain name, it is more absurd, do not say two-dimensional code development but a few years, far from the domain name Domain name can not be replaced by this influence, is the two-dimensional code itself there are also security risks and many other problems, seemingly strong two-dimensional code is actually just a paper tiger. So the argument is more about Ma's hype of his micro-credit products.

Image: New top-level domain

There are also some people say that the new top-level domain name to com/.cn and other mainstream domain names also have a certain impact. Indeed, the emergence of the new top-level domain name, no doubt for the domain name field injected a lot of fresh blood, in addition to Microsoft, Sina, Tencent and other domestic and foreign giants on the new top-level domain application and registration, the number of registered rapid breakthrough million, These all reflect the domain name investors to the new top-level domain name optimistic.

However, to really develop, there are not many new top-level domain names for commercial use. Because, the new top-level domain no matter how much money sold, the number of registrations reached, in the final analysis is to build a station in order to realize its real value, if there is no terminal support, only commercial hype, then that a large number of new top-level domain without use value can only be "premature".

Although, there have been repeated comments that the domain name in the future will not be important, but in fact, the registration of domain name has always been growing, a large number of new domain names appear every year. By the end of last week, global domain names amounted to 136 million. And in the domain name protection, whether it is large enterprises, or small and medium-sized sites are very attached importance to the protection of brand name, terminal arbitration and acquisition of the case is staged every day, visible domain name status of the firm.

As Konde, China's president, said, in the future, domain name as an online trademark function will weaken, but as the Internet standard "media carrier" form will be more and more. In the next ten years, the domain name industry will still play a very important role.