Who to make the product

On the 5G vernacular of the Friday, the north said that engineers must come out of the inertia of making products for themselves and become products for others. It took about two years for the north to complete this transformation. In other words, by 2007, the North is soberly aware that watercress is not for their own, the user how to use watercress is no longer the engineer can decide.

Making products for yourself is a good start. Especially for engineers, your own needs, your own discontent, your own desires, the only one who knows best and satisfies yourself, is likely to meet the needs of a group of people like yourself. This makes it easy for a new product to gather together the first batch of users. Many successful products, from the iphone to Twitter, have started, and jobs will never think of Nokia as his daily mobile phone.

The market either does not exist such products, or the existing products are too bad, from the satisfaction of their own cut, you can accurately grasp the market "pain point." And, your intuition, your logic, are the most immediate, most direct, do not need to do any user survey, you are the typical user.

Wait until the user accumulates to a certain number, the user http://www.aliyun.com/zixun/aggregation/14312.html "> Behavior data begins to speak." Some of the things you deliberately design, users do not buy, some of the things you do not design, but the user is so used. The original idea of Twitter is to share your current status with friends, What are you doing? But Twitter's outburst is not due to this private whisper, but to a more general public conversation.

I think, the north is also in two years to do, suddenly found that they are no longer a typical user of watercress. Just like his own child, suddenly one day he has his own character, his behavior logic, his growth path. Twitter's subsequent development is done along the lines of making the public conversation easier to spread, rather than the personal sharing of "you ate it".

The shift from a user to a service is a change in the role of a product to a user. This transformation, many entrepreneurs will experience. But I think, before the product itself can speak, or honest to meet their own more reliable.

There are also some entrepreneurs, from the beginning is not to make their own products, such as mobile phone, the person may be the day-to-day use of the iphone. But there is a prerequisite, is that you are very familiar with your target users, like xingping familiar with the Internet Café users, Jack Ma familiar with export customers, Ren is familiar with telecom customers.

I have never asked Liangning, the green net started for who to do, but I believe that if she does not like tourism, she is afraid to do a good job of green net. Of course now she can proudly claim that she has travelled almost all of China's tourist attractions, and she knows exactly what advertisers in this area want.

Western industry has a saying, Eat your own dog food, eat your own dog food, but also emphasize an enterprise, or a developer, must become the user of their own products. I am more annoyed with a saying is that I have a domain name, what do you consider better. Rely on, do anything is not good, write on the wall every day to appreciate it better.

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