Who will be the next China Dropcam

After Google acquired Nest at Google, at the end of May, Google was also very interested in Dropcam in the field of smart home security monitoring. It also intended to acquire Dropcam, which apparently has been priced at an apparently low price. Dropcam, as a video surveillance company in the smart home, As early as in 2012, video uploads have surpassed Youtube data, and Dropcam, an easy-to-use cloud-based data carrier, can cost as much as $ 149.

According to the data, cloud-enabled cameras form an important part of smart home integration and are widely used in foreign countries. Megapixel and cloud storage cloud sharing have also become the mainstream products in the industry. However, the domestic and implicit Chinese people seem to There is no particular need for video sharing, but as an integral part of smart home products, users can monitor the home from a remote location on any connected device. The relevant data is in the cloud, which means that it can theoretically be used for other purposes. As a result, this market is gradually fiery up in the country. Nowadays, there are many "Homebucks" products based on the concept of smart cameras. Google, Lenovo, Xiaomi, ZTE, and many startups are all getting involved in the field and trying to make use of the functions of smart terminals (such as PCs, pads or independent cameras) , To achieve the user in the phone or Pad can receive monitoring content, which to some extent subvert the monitoring industry.

Looking at home products has long been nothing new, two or three years ago there have been a variety of APP on the market, but subject to the constraints of the network and hardware conditions, a variety of home-based software and hardware products are not ignorant, many entrepreneurs even switch or collapse. Statistics show that family-oriented products can be widely used to take care of children, the elderly, pets, custody of shops and other multiple regulatory functions, the market outlook looks good, does not rule out surveillance as a smart phone camera features to become the standard smart home in the future .

US IHS recently disclosed data show that in 2013 the global network camera revenue reached 307.1 million U.S. dollars and will maintain growth rate of 30% for three consecutive years, is expected to grow to 700 million U.S. dollars by 2017, in 2014 will be the step Into the rapid development of the first year. Faced with this potential market, not only the traditional monitoring vendors involved, a large number of Internet companies also tried to get a piece of cake. The Chinese market is also very lively. Not only Lenovo, Baidu, Xiaomi and other big-timers have laid out layouts, but a large number of startups have also laid out their products. They mainly integrate video surveillance and WiFi expanders, and users can remotely monitor the movement of their homes at any time by using their mobile phones. The author found that many of the reasons why monitoring APP unsustainable, the main reason is the lack of cloud support, just a simple tool, can not store and recall data, including many traditional video surveillance companies introduced civilian video products, most of the commercial A standalone version, only real-time monitoring and local video recording, the same tasteless.

It is understood that the current domestic cloud surveillance camera products, there are still some barriers to entry, the server and cloud data security requirements are high, the current layout of smart home cloud video products are mainly three companies Lenovo, Xiaomi, Baidu, the three Although products are using the cloud as a data carrier, but its target users are completely different, their respective segments in order to break down the user, the gameplay is remarkable:

Once launched the first cloud video surveillance products Lenovo think Jiabao, today released its second-generation products, prices have dropped from 1088 yuan to 699 yuan now, the goal of the mother and child market, baby care, video sharing, High-definition video, etc. for the product highlights, but also to provide users with a one-year child accident insurance of 0-18 years, the market segment can be described as extremely focused. Another company known for its hardware millet, also introduced its smart router last year launched its cloud video products: cloud ants, but its intention obviously not only in the home security monitoring, but the Red Sea over the smart home Entrance - the router market, with millet released its own intelligent router, we can see 360, music, husk and other Internet companies have also joined the intelligent router industry, not one to repeat them here, will be another for the future Reported. On the other hand, veteran Internet companies have also gradually joined the ranks of intelligent hardware, Baidu also introduced its intelligent monitoring products small i ears, the main family, small shops security monitoring, for its more future smart home Baidu cloud hardware applications momentum, Can be described as a big game of chess.

In fact, the intelligent monitoring market has long been the Red Sea, the hardware prices can no longer about the retail price of the terminal, as founder of DropCam think, this is not a hardware startup revival, but the software takes the world's next step, the software to completely change the hardware Industry, hardware is just the body. In summary, the domestic smart home cloud products are already smoky, the new generation of Legend home treasure on sale soon, I do not know whether the advantages of the function can bring new changes in the domestic cloud monitoring products, and now the three companies introduced products, who can Become a domestic star like Dropcam? We will wait and see.